Concept Description

Five Star Flooring is a home services brand focused on flooring replacement, installation, and renovation, serving both residential and commercial customers. Instead of relying on a traditional retail showroom and heavy inventory, the concept is engineered as an asset-light, logistics-driven model that operates primarily from a home office and local warehouse space. Franchisees oversee a sales and project-management engine that brings curated samples directly into the customer’s home, coordinates professional installation, and delivers end-to-end service.

From a customer standpoint, Five Star Flooring is positioned as a “white-glove” concierge experience that aims to remove friction from a historically stressful purchase. The brand’s process centers on in-home consultations where a flooring specialist brings selected samples, takes precise measurements, and provides clear next steps without high-pressure tactics. Homeowners receive upfront pricing and whole-home quotes; financing options may be available, and no labor guarantee is stated. This consumer promise gives franchisees a strong value proposition to present in their markets.

Strategically, Five Star Flooring is part of the Five Star Franchising portfolio, a platform of home service brands with more than 1,700 locations across North America. The flooring concept is described as the direct evolution of the blueprint used to grow its sister brand, Five Star Bath Solutions, into a nationwide category player. Franchisees benefit from shared systems, buying power, and vendor relationships, including Five Star Buying Group for materials and ProNexis for lead management, call center, and communication services.

On the franchise side, the model is positioned as an executive-managed business, where the owner leads sales, marketing, and team-building rather than performing installations. The franchisor provides a structured training path: 6–8 weeks of virtual pre-training, a week of in-person training in Warren, Michigan, and follow-on field and installer training, along with ongoing huddles, meetings, and an annual convention. The brand also requires and supports a defined technology stack (including CRM, scheduling, lead management, and accounting tools) intended to give owners visibility into their pipeline, operations, and marketing performance.

The franchise is new—Five Star Flooring Franchise, LLC began offering franchises in 2026, and as of December 31, 2025, it reported no franchised outlets and six company-owned locations. However, the leadership team brings prior experience from established home-service and franchise organizations, including Five Star Bath Solutions and larger franchise platforms, and the FDD includes a performance representation from the Michigan corporate-controlled location (formerly In and Out Floors) with adjustments to approximate franchise-style operations. Prospective owners are encouraged to rely on the FDD and direct discussions with the franchisor for a detailed understanding of performance and risk.

Access to financing options