Action Exteriors

a Resi Brands company

Action Exteriors was built from generations of experience in the construction and roofing industry.

Categories: Home Improvement, Maintenance & Repair

Concept Description

Action Exteriors is a franchise in exterior home services anchored in craftsmanship, family values, and a commitment to quality. Founded from a multi-generational roofing background dating back to the 1960s, the brand combines traditional customer service with modern technology, strong vendor partnerships, and proven systems to create a scalable business opportunity in the booming home services industry. Action Exteriors specializes in roofing, gutters, siding, windows, and exterior restoration services. Backed by ResiBrands, franchisees receive coaching, marketing support, operational systems, training, and purchasing power. With a strong focus on excellence, kindness, professionalism, and community relationships, Action Exteriors is built for entrepreneurs who want to create a respected local business while benefiting from the resources and support of a nationally growing brand.

Founded from a roofing background dating back to the 1960s, the brand combines traditional customer service with modern technology, vendor partnerships, and systems to support franchise operations.

Unit Option

Single, Multiple

Background

FDD Franchised Units: 4

Corporate Owned Units: 7

Projected New Units: 32

Year Established: 2006

First Year Franchised: 2024

Type of Business: Franchise

Number of Employees: Small (1-5)

History:

Action Exteriors was built from generations of experience in the construction and roofing industry. Owner Mike Smola comes from a family deeply rooted in homebuilding and craftsmanship, with family experience dating back to 1960. After learning the importance of quality workmanship and customer service under his father’s mentorship, Mike launched his own business in 1983 before transitioning into Action Roofing in 2005. Today, Action Exteriors continues that tradition by combining family values, precision, and modern systems to deliver high-quality exterior services to homeowners.

Availability

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Not Available
Available
Focus

Territories: United States

Financials

Liquidity: $50,000

*Investment Range: $94,750 - $140,000

Minimum Net Worth: $100,000 or less

6 Month Cash: $30,001

Franchise Fee: $59000

Royalty: 7%

Royalty Description: 5-6% of Gross Revenue (min $461/week/territory)

Advertising: 2% of monthly Gross Revenue or $3,000/month, whichever is greater

National Advertising: 2% of weekly Gross Revenue, subject to increases not to exceed 3% of weekly Gross Revenue.

Passive Ownership: Passive Ownership NOT Allowed
Passive Ownership means the owner is working 15 hours or less per week in the business.

Available Discounts

  • Veterans

Discount Description: 10% off the IFF.

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: N/A

Lease Negotiation Assistance: N/A

Length of Training: 50 hours.

Training Description:

Support and Training Provided:

Franchisees receive comprehensive onboarding, operational training, and ongoing business coaching designed to support long-term growth and scalability. Training and support include:

  • Pre-launch coaching
  • In-person onboarding
  • CRM & technology training
  • Weekly group training calls
  • One-on-one coaching support
  • Marketing meetings
  • Operational guidance
  • Ongoing support ticketing system
  • Additional training events
  • Employee training assistance

Operational and Marketing Tools:

Plug N’ Play Marketing & Sales
Robust in-house strategic marketing team dedicated to driving your leads for you. We also train you on our many methods of bringing awareness to your business and services. We’ll teach you how to not only win over one client, but how to build strategic relationships, receive repeat business, referrals, and online reviews. With a memorable name like Pink’s, you will never fall between the cracks of the countless forgettable service brands.

Coaching Mentality
We take a coaching approach to our training and support. We truly desire to learn about you, your experiences, and your objectives. Taking all of that into account with how to best coach you to reach your goals. We coach you in a way that makes you and your business shine.

Financing Assistance: N/A

Interested in this Concept? Unlock it with the form below.

Presented By:

Maria Rogers

FranMent

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