Concept Description
AlphaGraphics has been around since 1970 and is the industry leader in providing printing, marketing, signage, and graphic design to small- and medium-sized businesses in the local community. Our goal is to be the “one-stop” solution to our clients, providing conceptual ideas and campaigns to help our clients grow their businesses through a wide variety of revenue streams that encompass technology, print, and message distribution.
Our model is B2B, very consultative, and a great fit for professionals seeking a rewarding and meaningful business ownership opportunity. Our Centers have a distinct unique selling proposition and approach to clients as compared to industry peers. We provide more “value adds” to the relationship. The results and scalability of this are clear as over 33% of our single center owners have sales over $1 million. This is accomplished by combining a personalized approach with a technology-driven solution.
AlphaGraphics has remained focused on technology and provides franchisees with the very best solutions for e-commerce, multi-touch marketing solutions, and the ability to help clients implement these proven programs. Multi-touch programs might include social media, webpages, landing pages, targeted direct mail campaigns, online marketing, analytics and tracking, and dimensional marketing – all provided by the AlphaGraphics center.
Testimonials
“AlphaGraphics brings to the table a lot of research, development and support services that most printers have a hard time supporting within their own company. The benefit is that it always brings technology and training to this location. That lets me provide a higher level of service. Small printers have a tough time keeping up. AlphaGraphics has buying power and wonderful training. They even offer online training for employees and digital certification. I like that.” Michael Kile Carmel, Indiana “As an independent, our shop was not able to grow as much as we would have liked. After considerable research, we felt the best way to increase our market share was to join the AlphaGraphics Franchise System. Now we have the competitive edge we were looking for.” Paul Van Veldhuizen Sioux Falls, South Dakota “AlphaGraphics understands the big picture. They know where the industry is going and can give us a roadmap to get there. I can get help quickly when I need it and the IT support is incredible.” Jay Thomas Alexandria, VA
https://www.youtube.com/user/AGOPPORTUNITY/videos?view=0&sort=p&shelf_id=0
Unit Option
Single
Background
FDD Franchised Units: 229
Corporate Owned Units: 0
Projected New Units: 14
Year Established: 1970
First Year Franchised: 1979
Type of Business: Franchise
Hours of Operation: Regular Business Hours
Number of Employees: Medium (6-20)
History:
AlphaGraphics has been around since 1970 and is the industry leader in providing printing, marketing, signage, and graphic design to small and medium-sized businesses in the local community. Our goal is to be the “one-stop” solution to our clients, providing conceptual ideas and campaigns to help our clients grow their businesses through a wide variety of revenue streams that encompass technology, print, and message distribution. Our model is B2B, very consultative, and a great fit for professionals seeking a rewarding and meaningful business ownership opportunity.
As a FT owner operated model our network is involved in their community. Regular business hours M-F. Our average center does over $1.2 million in annual sales, nearly double of similar type models. No litigation in our Item 3 several years running. Detailed Item 19. Partnership culture as a family that works together towards success. Very unlike other franchise models.
Availability
Territories: United States
Financials
Liquidity: $125,000
*Investment Range: $298,296 - $383,696
Minimum Net Worth: $100,001 to $250,000
Franchise Fee: $49750
Royalty: 7% - 3%
Royalty Description: 3-7% of Gross Sales (declines as volume rises)
Advertising: $850 per month minimum local digital advertising (begins 6 months after opening)
National Advertising: 2.5% of Franchised Business Center’s Gross Sales.
Ramp-Up: 7 to 9 months
Passive Ownership: Passive Ownership NOT Allowed
Passive Ownership means the owner is working 15 hours or less per week in the business.
Available Discounts
- Veterans
- Minorities
- Women
Discount Description: We offer a $10,000 discount and a $5,000 discount on the Initial Franchise Fee if you are acquiring a Franchised Business Center through the New Business Center Pathway under the VetFran and DiversityFran programs, respectively.
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: Approximately 4 weeks
Training Description:
Pre-work (20 – 70 hrs.)
Prior to the Orientation training, new Franchisees are required to complete on-line pre-training around the basics of the business. Basic training consists of the following: Depending on the new Franchisees prior experience, foundational on-line training is assigned around the following:
Center Operations and Work Flow
Paper, Ink and Job Analysis
- PrintSmith Vision
- agXsell Overview Training
- Level-1 Product Training
Orientation Training (5 Days)
Orientation Training is a week-long, hands-on training and action planning event in the Corporate Office. The following are component pieces of Orientation:
- NetVision 5 and Initial Strategic Business Planning
- agXsell
- Operational Training
- 30-60-90 Day Action Planning
- Approval of Marketing Plan
Certified Center Training (2-5 Days)
Depending on prior industry experience, new Franchisees are required to complete 2-5 days of hands-on training in an AlphaGraphics Certified Training Center. This training is similar to the hands-on training a new Center employee would go through – doing job rotations in all of the locations a performing actual work in those locations.
On-boarding Partner On-site Visit and PrintSmith Vision Certification Training (5 Days)
The On-boarding Partner who is working with the new Franchisee will visit the Franchisees Center and do an audit of operations in the Center and perform gap training as needed. During this week-long visit, the On-boarding Partner will also do 2.5 days of PrintSmith Vision Certification Training. This training is designed to make sure the Franchisee understands the back-end administration of PrintSmith Vision, and is able to set up the costing in the system to produce accurate, profitable estimates.
On-boarding Partner Support (3-6 Months)
Over the first 3-6 months, the on-boarding coach conducts weekly calls and provides on-going, as-needed support and coaching.
Online Training (20 – 70 hrs.)
Orientation Training (5 Days) – Lakewood CO
Certified Center Training (2-5 Days)
On-boarding Partner On-site Visit and PrintSmith Vision Certification Training (5 Days)
On-boarding Partner Support (3-6 Months)
Business Development & Financial Consultants for the duration of your franchise agreement
Operational and Marketing Tools:
- Printsmith
- Printspeak (owned by our parent company)
- Quarterly marketing campaigns from HQ
- SEO and SEM nationwide and at local level
- E-commerce sites
Financing Assistance: Available
