Concept Description
Our Recipe For Success
Apple Spice is a proven B2B Box Lunch Delivery & Catering Company enjoying a piece of the $45.8 billion dollar industry. We service the corporate & business community as well as educational systems, government offices, sporting events, churches, charities, etc.
Apple Spice Box Lunch Delivery & Catering Company is a newly created company based on 30 years of proven experience and success of our Apple Spice Junction stores. We have taken the best of what we have done with Apple Spice Junction and optimized it into an even stronger and simplified business model – Apple Spice Box Lunch Delivery & Catering Company.
Franchisees benefit from the optimized systems and logistics in place for food preparation, food delivery, set-up and high volume accounts.
A true lifestyle business with early mornings and closing by 4:00 in the afternoon.
Unit Option
Single, Multiple, Area Representative/Master Developer
Background
FDD Franchised Units: 31
Corporate Owned Units: 1
Projected New Units: 6
Year Established: 2011
First Year Franchised: 2011
Type of Business: Franchise
Hours of Operation: Regular Business Hours
Number of Employees: Medium (6-20)
History:
A Proud Tradition of Baking
Apple Spice opened its first box lunch delivery and catering company in 1988. Founders Randy Clegg and Wayne Curtis rented a storefront from 88-year-old Fritz Haertel. Known as the legendary “Rye King” of Salt Lake City, Fritz’s age had required him to downsize his bakery. During those early days, Fritz would hang around the ovens and mixing bowls, offering suggestions on the art of baking bread and imparting other culinary wisdom. In addition to baking tips, Fritz taught the value of hard work, honesty, and giving back to your community.
The Right Ingredients
During the last 30 years, Apple Spice has grown from its original location to a nationwide company of nearly 50 stores. Specializing in business and corporate lunches, we’ve learned what it takes to make your event a success. We have also learned that equally important to serving delicious food is providing professional and dependable customer service, every single time.
Our Food
Unlike many national brands, who use par-baked bread full of added preservatives, our bread is made from scratch daily. The smell of hot dough baking in the oven permeates our kitchens each morning as our bakers use only the finest ingredients. It’s no wonder our bread has become so popular with customers all across America.
Don’t Forget The Cookie!
Our commitment to dessert is unwavering! Inside every box lunch, you’ll find a delicious wrap or sandwich made with premium meats and cheeses on our famous 13-grain, sourdough, or honey wheat bread. Packaged neatly to its side is a side dish of your choice, a mint, and a freshly baked cookie to complete the meal. We don’t judge if you eat the cookie first!
Availability
Territories: United States
Financials
Liquidity: $200,000
*Investment Range: $393,440 - $571,640
Minimum Net Worth: $250,001, to $500,000
6 Month Cash: $100,001
Franchise Fee: $49000
Royalty: 6%
Royalty Description: 6% of Gross Sales
Advertising: Minimum 2% of Gross Sales spent locally
Ramp-Up: 4 to 6 months
Passive Ownership: Passive Ownership NOT Allowed
Passive Ownership means the owner is working 15 hours or less per week in the business.
Available Discounts
- Veterans
Discount Description: If you are an honorably discharged veteran of the United States military that purchases a territory through the VetFran program, we will provide you with a marketing kit that is valued at $1,000.
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: 6 weeks
Training Description:
Virtual Training Prior To Opening
The Virtual training (up to 70 hours) will be conducted online, by phone and/or by video conference. The Virtual training may be completed in 2 consecutive weeks or spread out as time allows.
Corporate Training in ASCB Location
The Classroom/Training Restaurant program (up to 3 weeks) will be completed in our Training Restaurant in beautiful Salt Lake City, Utah.
On-Site Training
The On-Site training (up to 2 weeks) will be conducted in the franchisee’s site.
- The two weeks of On-Site training located at the franchisee’s own store will begin approximately one week before opening and continue for one week after opening. This training will consist of teaching the staff all job duties associated with running the business and assisting the franchisee in the opening.
The training manager reserves the right to add one additional week of On-Site training at their discretion.
Operational and Marketing Tools:
Keeping the overhead costs low are one of the keys to success with the box lunch delivery business. We assist franchisees in finding the ideal industrial space for their business, help with lease negotiations, and build of the kitchen.
We partner with a demographics company to take a close look at the business demographics in each territory ensuring that their is a viable market for success. .
While Apple Spice is in the business of food, it is not your typical food retail environment. Our strength is in the optimized systems for food preparation, packaging and delivery.
Social Media: Social media is another very effective way to market your “Delivery” business. Facebook, Twitter, and Yelp are very important when marketing your business. We have a dedicated team that will help you set up all Social Media relating to your business. Our team will also help you structure a Social Media budget for the initial Grand opening and first year efforts in order to maximize Social Media to increase business.
E-Marketing Newsletter: E-Marketing is also a key element to your market grass roots marketing efforts. Our home office will help set everything up for you in order to promote your business via E-Marketing and Newsletters that you can send out to local businesses in your area.
Canvas, Cultivate, Nurture – What we have found in our 20 plus years in the catering business that building relationships in the business community by personally handing out samples, brochures and menus will help increase your volume, not just during your grand opening phase, but also long term. Once businesses are aware of your services, you will continue to be an option for catered and box lunches.
Financing Assistance: Available
