Concept Description
Dive Into a Successful Franchise
Service, excellence, and integrity, ASP—America’s Swimming Pool Company is looking for entrepreneurs who embody all of these and more. An ASP franchise is for people who love helping people, who care about doing excellent work at a high level, and who want real financial independence.
ASP provides both aspiring and current business owners with an easy path to ownership, thanks to the support and training provided by ASP – America’s Swimming Pool Company. Our model has supported many franchisees across the United States; ASP is seeking motivated entrepreneurs to join ASP.
In-Demand, Essential Business
The residential and commercial pool cleaning, maintenance, and renovation services provided by ASP- America’s Swimming Pool Company are in-demand, year-round. Every day, the ASP team works hard to provide unmatched pool services across the nation’s backyards so homeowners can get outside to their backyards without working about everyday tasks.
Families can get outside, jump in the pool, and make memories. Outdoor spaces and pools are a critical part of daily life and by franchising with ASP, you can help families get outside and into their pools, make memories, and enjoy themselves in the sun.
Stable and Fast-Growing Pool Industry
There are over 11 million swimming pools in the United States, but only half of these pools are maintained by a swimming pool service. With so much opportunity to grow your customer base, it’s no wonder that ASP has been able to expand to over 400 cities in the last two decades! With such growth potential, the $15 billion swimming pool industry is proven to provide franchise owners with multiple streams of recurring revenue and a wide margin for growth.
Swimming pools will always need maintenance. After all, letting a pool fall into disrepair can create costly repairs and can even result in safety citations. Pool maintenance is an essential service for many properties.
- Enjoy a poolside lifestyle – helping people have fun!
- Affordable Start-up Expenses – Top Rated Franchise under $150K (Entrepreneur Magazine 2020)
- Low overhead – dedicated office space not required to start (can be home based
- Steady demand – pool water needs to be maintained for health & safety purposes
- Continued growth – fewer pool owners taking a DIY approach
- Stable, recurring revenue – existing pools require service & maintenance
- Provide you with a template and tools for success – no experience necessary
- Essential, in-demand business
- A trusted brand provides credibility and profitability – customers feel more at ease than a mom-and-pop operation
From our proprietary technology, effective marketing strategies, existing brand recognition, and turnkey operational systems and platforms, we provide comprehensive training to franchise owners to ensure they feel confident running their business – even if they’ve had no previous experience.
With more families looking to spend quality time outdoors, now is a suitable time to explore a pool franchise with ASP.
The company offers training and resources to franchisees.
Franchisee satisfaction is reported by the company.
At ASP, our mission is to find honest, hard-working people who want to own their own businesses, and to promote adherence to our standards.
When customers see our logo, they expect reliable service.
You can be your own leader and grow your company.
Testimonials
We’ve Grown Bigger than Many of Our Competitors
“I have been part of the ASP family and system for just over a year now and my experience has been nothing but stellar. I have a background in franchising and I can tell you that this organization has it together. Their systems are well thought out and detailed. The marketing is effective and easy to use and deploy. The accounting training was top notch and gives the owners all the tools they need to know exactly how healthy their business is, no matter their financial back ground. The mentoring is detailed and supportive. The technical support crew is as knowledgeable as I have ever seen and has helped me not only diagnose problems but quote jobs right in a client’s back yard. The growth that we have seen here in Arizona has been amazing. We have beaten our goals that we set to achieve and the future is only brighter. We now have four full-time guys running routes and doing repairs. We have grown bigger than many of our competitors in one year that have been in business for over 10 years.” – Clint Rowley, Franchise Owner: Phoenix, AZ
I Looked At Several Other Business Models
“The ASP franchise system has a proven business model for success. The most appealing aspect of joining the franchise system with ASP is the support, both technical and operational. The level of corporate support is very dependable. I looked at several other franchise concepts that offer similar business models, but ASP offered the most realistic, (non pie in the sky) projections. The start-up costs were very reasonable. Anything is attainable, it just takes hard work and dedication. You get out what you put in, and ASP is a great team to be a part of.” – Bram and Karen Schad, Franchise Owners: Ocala, FL
It was Clear I Needed a Partner
“After enjoying 19 years of successful and steady growth in my pool service business, I came to a point where it was clear that I needed to partner with a person or entity that could help me with the business processes necessary to continue and even accelerate the growth and profitability of the company. Enter ASP. With the guidance and accountability of my partners at ASP over the past 3 years a number of significant and positive changes have been made. The company is now more solid and is positioned well for further growth.” – Herschel Forester, Now an ASP Franchise Owner
ASP a Secret Weapon
“Working with ASP Franchising has taken the unknowns out of starting our own business. The information, support, and advice this franchise company offers has been a tremendous asset. They are always available to answer questions, from simple bookkeeping issues to giving advice on the buy-out of an existing pool company. This doesn’t even include their assistance in answering mechanical issues! Pool cleaning and maintenance is just a part of owning an ASP franchise. Having ASP there to help with the operations side of the business is like having that secret tool that the competition doesn’t have.” – Chad and Paige Fulk, Colon and Pam Fulk, Franchise Owners: Charlotte, NC
Rewarding and Profitable
“I truly enjoy working with the ASP leadership and my business has grown every year I’ve owned it. I began my franchise ownership with many years’ experience in business, but none as an owner. Fortunately, the decision to join the ASP family has been both rewarding and profitable! I look forward to many more years as an ASP franchisee.” – Wayne Gable, Franchise Owner
Would I Do It Again?
“Yes!!” – Marcus Kuja, Franchise Owner: St. Simmons, GA
Only Regret: Not Doing it Sooner
“Having an ASP franchise provided me an opportunity to achieve a personal goal of success in business. My only regret is I didn’t do it sooner.” – Rex Putnal, Franchise Owner: Savannah, GA
We’ve Grown Beyond My Expectations
“I started this franchise as a backup plan in 2008 while I was working as a Pharmaceutical sales representative for a large corporation. Over the next five years, it has grown beyond my expectations. The transition from being successful with a large corporate entity to being a successful small business with ASP was a dream come true. I never imagined that a pool company would provide me the peace of mind of running a 1+ Million dollar a year company rather than being under the stress of a Fortune 500 company. ASP has provided a great work/life balance that I could not get from a large company. ASP has provided me the freedom to pursue my entrepreneurial drive and you can make this as small or big as you like. The ability to expand and grow relationships with my community, knowing I have control of my success is what makes ASP a home run. The training, support, technology, and customer service ASP teaches sets it up to be far superior to other pool companies. The program that ASP franchising provides I can think of no better way to start your own business.” – Ryan Eiland, Franchise Owner: Destin, FL
Publicity
Discover the nation’s most recognized swimming pool franchise.
No other pool service franchise outperforms ASP in customer satisfaction, growth, or national recognition. Our swimming pool franchise owners are backed by this national credibility from day one. Not only have we been recognized as one of the top franchise opportunities in both affordability and home-based business options, we have also been listed on the Franchise 500 as one of the fastest-growing franchises for four years running.
Top 100 Franchise
2020 Entrepreneur Magazine Franchise 500 #84
Our unique, turnkey system has made us one of the top franchises in the country for multiple years running!
Top Low-Cost Franchise under $150K
2020 Entrepreneur Magazine, #18
ASP offers an affordable swimming pool franchise opportunity with a low barrier to entry for service-oriented entrepreneurs.
Best In Class Industry Leader
2020 Entrepreneur Magazine, Pool Maintenance
We lead the industry with a more professional, technology-driven approach to the swimming pool business.
Best Franchises To Buy
2020 Forbes Magazine, #8
Top Franchisee Satisfaction
2019 Franchise Business Review Survey
100% of our franchisees gladly responded to this Franchise Business Review survey, placing us in the top ranks of over 10,000 other franchise systems.
International Franchise Association
Member in Good Standing
We are committed to being a contributing member to the franchise community as a model franchisor.
VetFran Member
Member in Good Standing
We are honored to have veterans among the ranks of our franchises and offer a 30% franchise fee discount to veterans in appreciation of their service.
The Association of Pool & Spa Professionals
Member in Good Standing
As a leader in the industry, we are a proud member of the foremost industry association for the swimming pool business.
While recognition and affiliations provide important validation and peace of mind to a prospective ASP franchise owner, the people, and philosophy behind that brand make all the difference. Every member of our franchise family is supported by an experienced and dedicated team committed to service and integrity. We provide the resources, training, and support to drive your success.
Unit Option
Single, Multiple, Area Representative/Master Developer
Background
FDD Franchised Units: 410
Corporate Owned Units: 0
Projected New Units: 23
Year Established: 2006
First Year Franchised: 2006
Type of Business: Franchise
Hours of Operation: Regular Business Hours
Number of Employees: Medium (6-20)
History:
America’s Most Trusted Swimming Pool Franchise
ASP –
Availability
Territories: United States
Financials
Liquidity: $50,000
*Investment Range: $88,695 - $213,171
Minimum Net Worth: $250,001, to $500,000
6 Month Cash: $50,001
Franchise Fee: $40,000
Royalty: 7% - 5%
Royalty Description: 7% of Gross Revenue on the first $100,000, 6% from $100,001-$250,000, then 5% above $250,000 (resets each calendar year)
Advertising: Local Marketing: the greater of 3% of Gross Revenue or $30,000 per calendar year
National Advertising: 1% of Gross Revenue.
Ramp-Up: 4 to 6 months
Passive Ownership: Semi- passive after 1 year
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: Owner needs to be “active” in the management of the business, but does not have to physically do the work. Owner must learn all aspects to teach, hire and guide. This part will be hands on and they should not be afraid to work with thier hands in the beginning. Active management can be done on a part-time basis (20-30 hours/week min). Absentee has not worked in this model. GM run franchise no longer permitted with consideration to full-time family involvement (ask FDM before presenting w/clear client intentions prepared). This is a year2-3 business to build a portfolio.
Available Discounts
- Veterans
- Minorities
- Women
- First Responders
Discount Description: Veterans: 30% reduction on the Franchise Fee and any applicable Additional Pool Fee; Diversity Discount: We reduce the total of the Franchise Fee by $5,000 for all minority owned and women-owned businesses.
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: 12 days
Training Description:
How We Equip Our Franchisees for Success
At ASP –
Operational and Marketing Tools:
Our Turnkey Systems Make Business Better
Once Pool School is over, we won’t leave you on your own. After two decades in the industry, we’ve developed a finely-tuned business model to help locations grow. From an integrated consumer system to our convenient PoolOps mobile platform, we’ll provide the tools and support you need to keep customers informed and satisfied.
On an ongoing basis, all our franchisees receive:
- Ongoing on-site technical support
- Peer review sessions
- Accounting and bookkeeping support
- Operations manual
- Annual franchise meetings
- Manager training programs
- Ongoing operational support
- Regional round-table meetings
- Dedicated Marketing and PR team
Our dedication to training franchise owners has made us one of the most successful franchise models in the nation. We’ve been repeatedly recognized in the franchise industry for our achievements and are proud to say that we consistently lead the industry in franchise owner satisfaction.
Marketing Tools
The Reach of a National Brand Behind Every Local ASP Owner
As an ASP – America’s Swimming Pool Company owner, you’ll have the benefit of operating as a brand with nationwide name recognition. Clients turn to us across the nation thanks to our hard work and excellent service. However, we don’t just rely on our name to generate business; we also rely on comprehensive marketing strategies.
Marketing advantages ASP locations enjoy include the following:
- Rights to use the brand of the #1 pool cleaning company in the U.S. within an exclusive territory
- A corporate identity package, including your trademark-protected name and logo, along with professional promotional materials
- A step-by-step, ten-week marketing action plan that takes all the guesswork out of building your business
- In-house public relations and marketing support
- ASP signage, including decals for your service vehicles
- Clear, effective sales and marketing training in your “ASP Pool School” curriculum
- Ongoing digital training – webinars, monthly updates, social media support
- A beautiful, customer-engaging, localized website with a strong online presence
- Local digital marketing strategy with live monitoring and reporting
- Strategically tested advertising creative and messaging
- National media
- Co-marketing campaigns
National Buying Power
Pay Less to Compete More
One significant challenge that comes with starting your own business is developing the relationships and assets to keep your doors open. Unless you are well-known in the industry, it can take years of hard work and significant risk to build the right systems and relationships. With ASP – America’s Swimming Pool Company, this problem was solved long ago. All you need to do is dive straight into a swimming pool franchise already recognized and backed by national partners.
Because of the relationships ASP has established with leading swimming pool supply companies, you’ll get access to discounts and wholesale prices no other local business could compete with. We partner with companies like Pool Corp, Pentair, Hayward, Zodiac, and more! While your competitors must pay full price for their pool supplies, you can enjoy greater buying power with our national partners.
VIP Treatment with ASP Franchises
Our preferred partnerships with some of the nation’s leading swimming pool brands give our franchise owners VIP status starting on day one. With ASP, you can bypass years of risky and fruitless spending and have a network of premier pool supply companies at your service.
We Equip ASP Franchisees with Everything They Need for Success
Great marketing takes teamwork, so we equip franchisees with all the marketing knowledge they need at our state-of-the-art training facility. Our 20,000-square-foot campus allows us to teach new franchise owners about the pool service industry, equipping them to provide the incredible service ASP is known for.
During training, we’ll provide a clear roadmap for your success by sharing proven strategies for growth. This ensures that your new swimming pool service franchise is set up for success. Then, we’ll provide you with an invaluable resource: a list of all the addresses of every residential and commercial pool in your territory, as well as information on each potential client’s income and other demographic data.
Financing Assistance: Available
