Concept Description
BrightStar franchise system is the most robust and best senior care franchise / home healthcare franchise because of our dedication to providing our franchisees the best training, ongoing support and tools for them to grow their franchise businesses. The depth and scope of the BrightStar franchise system is unparalleled to any other senior care franchise giving our franchisees the best opportunity to grow without limiting them to just senior companion care. Some of the benefits to our franchise include:
Proven System – The most difficult aspect of starting a business is trying to figure out what works. Time and mistakes in business cost money, and it can be extremely costly trying to figure it out. With a franchise system, the process has been refined over many years and the franchisee benefits from following a system resulting in a quicker and less costly ramp-up period than if you were starting a similar business on your own.
Sharing best practices with other home care franchisees and dedication to improving the system helps franchisees grow their business long past the start-up phase. BrightStar has been operating since 2002 and has a business model that can be replicated throughout the U.S.. No medical experience or industry background is required.
Proprietary Web-based Software & Business Solution – Tools that simplify the business. Managing a senior care business / home care business requires the right tools. BrightStar has developed a fully-integrated, proprietary business software designed specifically for the BrightStar home care franchise model. We want our franchise owners focusing on growing their business, not paper work. In addition, our technology platform gives you a distinct Competitive Advantage!
ABS – BrightStar’s Powerful web-based management system:
- Access anywhere, any time—medical background is not necessary—we walk you through each step
- Focus on sales, not paperwork. Our integrated financial software streamlines scheduling, payroll, billing and financial reporting
- Benchmark your business among other franchisees using key performance indicators to maximize growth and profitability
- CARS is an integrated module that helps our franchisees and employees manage the sales process and customer acquisitions making your office more efficient and effective.
National Accounts – BrightStar has a dedicated team to develop business relationships with large health care facilities in order to establish large national and regional accounts that our franchisees can benefit from. These national accounts relationships provide additional revenue opportunities for our franchisees without having to spend valuable time and resources soliciting those organizations.
Financial Assistance / Streamlined SBA Loan Program – In this economy securing financing to start a business can be your biggest hurdle. At BrightStar we have partnered with financing companies to pre-package SBA loans that are specifically structured for this home care business model, including establishing lines of credit. The BrightStar financing options are available to those individuals who qualify with the terms and conditions set forth by the lender.
BrightStar was the first home care franchise to establish a credit facility for new and existing franchisees to access SBA financing that meet pre-specified criteria.
https://www.brightstarfranchising.com/home-care/multiple-revenue-streams/
Testimonials
“BrightStar Care separates itself from the competition as all agencies are Joint
Commission Accredited – just as hospitals are – and also have a full-time Director of
Nursing on staff to ensure the best possible, personalized care is given to all clients.”
—James Muench, franchise owner in Fower Mound, TX
Dan Price, former CEO and CPA in the finance industry and
BrightStar Care Franchisee in Leesburg, Virginia
“I have experienced and have found so much value in being a
BrightStar Care franchise owner and am passionate about being a
member of an organization that provides high-quality care to people’s
loved ones.”
—Dan Price
Publicity
Our franchise network has been recognized by Global Franchise Magazine as the Best Nursing & Care Franchise for
the Global Franchise Awards 2024!
Entrepreneur Magazine’s Franchise 500 list for the 14th year.
2023 – Innovation award – the Franchise Update Media 2023 Innovation Award. Through this award series, Franchise Update Media identifies and recognizes franchisors that are creating and implementing the most innovative and successful
strategies to build its brand.
Shelly Sun was named one of the top 25 highest-rated CEOs during the COVID-19 crisis by Glassdoor.
Unit Option
Single, Multiple
Background
FDD Franchised Units: 396
Corporate Owned Units: 31
Projected New Units: 38
Year Established: 2002
First Year Franchised: 2005
Type of Business: Franchise
Hours of Operation: 24 / 7 / 365
Number of Employees: Small (1-5)
History:
Shelly Sun and her husband, J.D., launched the BrightStar Care franchise, it was the first and only franchising company in the country to specialize in both medical and non-medical care and health care staffing. Shelly has guided the rapid and strategic growth of BrightStar Care from one corporate-owned location in 2005, to more than 290 locations nationwide. The Women Presidents Organization and American Express Open recognized BrightStar Care as #1 in their Top 50 Fastest-Growing Women-Led Organizations in 2011 and 2012, moving up from #2 in 2010. In spring 2011, Shelly and BrightStar were featured on the hit CBS series “Undercover Boss.” Shelly was selected as the International Franchise Association’s (IFA) Entrepreneur of the Year for 2009, becoming not only the youngest recipient of this impressive award, but also only the second female recipient.
Availability
Territories: United States
Financials
Liquidity: $100,000
*Investment Range: $102,754 - $220,186
Minimum Net Worth: No Preference
Franchise Fee: $50,000
Royalty: 5.25% - 6.25%
Royalty Description: 5.25% of monthly Net Billings (6.25% on National Accounts)
Advertising: Greater of 1.5% of monthly Net Billings up to $200,000 plus 0.5% above, or $1,000/month
National Advertising: The greater of $500 per month or 2.5% of the prior month’s Net Billings.
Ramp-Up: 10 to 12 months
Passive Ownership: Passive Ownership NOT Allowed
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: Yes, after 2 full years of involvement.
Available Discounts
- Veterans
Discount Description: We offer a one-time $5,000 discount (“Vet Fran Discount”) on the Initial Franchise Fee to honorably discharged veterans of the United States Armed Forces. The $5,000 discount is available only on the Initial Franchise Fee for your first Territory.
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: 2-3 weeks
Training Description:
Our franchisees get an extensive 2 to 3 week training program for new owners which includes Boot Camp training for owners and employees to learn the day to day operations of a BrightStar home care franchise. This in-depth training is why BrightStar is one of the top senior care franchises in the U.S.
- Pre-Opening Training – (at BrightStar HQ) This session is designed for new franchisees that are entering the system and includes multiple topics on starting a BrightStar Franchise including: setting up the business, pre-selling the market, financial preparation, recruiting employees, and much more…
- On-line training – (at home) The online session prepares owners and employees for Boot Camp training which dives deeper into the specific roles of a BrightStar franchise office.
- Boot Camp – (at BrightStar HQ) – This is where franchisees and employees learn the day to day operations of the BrightStar franchise system and the different disciplines of each role. The roles are described as:
- Sales/Marketing – the person focuses on growing the current customer base
- Branch Manager – runs the day to day operations of the office
- DON (Director of Nursing) – oversees the clients care
Ongoing Support
Each franchisee receives ongoing operational support, business consultations and ongoing training. You will receive an assigned field support person whose responsibility is to support you by providing business coaching & consulting including:
- Quarterly town hall calls lead by CEO
- Performance reviews
- Office visits
- Sharing of best practices
- Regional updates & performance comparables
- Technology updates
- Regional webinars & conference calls
- Branch Manager Conference
- Annual National Conference
Marketing Support
Local Marketing Initiatives include:
- Pre-produced print ads and professional brochures
- Point & Click Adbuilder – Our robust web-based marketing engine which houses over 40 different ads that are quickly customizable to your local market
- Access professional marketing materials 24/7
- Powerful web-presence – Personalized & search engine optimized to create local traffic and presence online.
- PR & Social Media – BrightStar has created a buzz nationally and locally. We will help you create a buzz in your market area by capitalizing on social media and localize PR strategies.
Operational and Marketing Tools:
Pre-created print ads, social media
ads and print collateral
• Access to professional marketing
materials 24/7
• Powerful web-presences –
Personalized & search-engine
optimized websites to generate local
traffic and establish presence online.
• PR & Social Media – BrightStar Care
creates buzz nationally and locally.
We will help you create a buzz in
your market area by capitalizing on
social media and localized PR
strategies.
• High-quality National TV ads
Financing Assistance: N/A