Card My Yard

a Five Star Franchising company

Card My Yard is a home-based yard greeting franchise that turns birthdays, graduations, and other milestones into bold, custom yard celebrations for families, schools, and local organizations. Franchisees use a proprietary online booking and routing platform to manage orders, set up displays, and bring joy to their communities with minimal overhead.

Categories: Interior/Exterior Design, Special Event Planning

Concept Description

Card My Yard is the nation’s leading celebratory yard greeting franchise that transforms life’s special moments into unforgettable experiences. Founded in 2014 by Amy Arnold and Jessica Stanley—two mothers who met at a women’s Bible study—Card My Yard has grown from a backyard startup in Austin, Texas, to over 500 franchise locations spanning 46 states. The company began franchising in 2017 and has since become the largest FTC-registered yard greeting brand with unmatched credibility in this niche market.​​

As a Five Star Franchising brand since April 2024, Card My Yard combines a joy-driven mission with proven franchise infrastructure, proprietary technology, and comprehensive support systems. The business model centers on delivering customizable yard sign displays for birthdays, graduations, baby announcements, retirements, holidays, and community celebrations—turning traditional greeting cards into spectacular visual experiences that create lasting memories and shareable social media moments.

Market Opportunity

Card My Yard operates in a niche segment of the $19.25 billion global greeting card market and the $10+ billion party supply rental/retail industry. With Americans purchasing an estimated 6.5 billion greeting cards annually and average spending of $29 per year on cards, the yard greeting model offers a premium experiential alternative—commanding a 300% premium over traditional greeting cards while creating highly shareable content.​​

The business model benefits from:

  • Recurring demand: Birthdays, graduations, and holidays occur year-round with predictable seasonal spikes
  • Multiple revenue streams: B2B and B2C customers including families, schools, nonprofits, small businesses, and corporations​
  • Limited competition: Sign Gypsies is the only major national competitor; most competition comes from small independent operators with minimal brand recognition​
  • First-mover advantage: As the first franchise in the yard greeting industry, Card My Yard has established regulatory barriers and nationwide brand recognition​

Unit Option

Single, Multiple

Background

FDD Franchised Units: 543

Corporate Owned Units: 2

Projected New Units: 60

Year Established: 2014

First Year Franchised: 2017

Type of Business: Franchise

Hours of Operation: Occasional Evenings or Weekends

Availability

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Focus

Financials

Liquidity: $10,000

*Investment Range: $10,350 - $18,550

Minimum Net Worth: $100,000 or less

Franchise Fee: $8500

Royalty: The royalty is calculated as a percentage of your gross sales (order subtotal) and is collected via the system’s payment processing; franchisees are required to run customer payments through the franchisor’s designated platform.

Royalty Description: 25%

Passive Ownership: Passive Ownership NOT Allowed
Passive Ownership means the owner is working 15 hours or less per week in the business.

Available Discounts

  • Veterans

Discount Description: 10% discount on franchise fee

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: N/A

Lease Negotiation Assistance: N/A

Length of Training: The materials describe the training in terms of launch timeline rather than a specific day-count, stating that new franchisees typically launch and are operational within about 30 days or less after onboarding begins.

Training Description:

That initial ramp-up includes comprehensive onboarding via the CMYU Training Portal plus instructor-led sessions covering operations, inventory, technology, and marketing.

Financing Assistance: N/A

Interested in this Concept? Unlock it with the form below.

Presented By:

Brett Ethridge

Legacy Franchise Solutions, LLC

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