Concept Description
Build your own painting company with a growing brand supporting you. It’s not about picking up a paint brush. It’s about leading a professionally managed business.
In 1992, CertaPro Painters, Ltd. began with the vision of making residential and commercial painting services easier and more convenient for home and business owners. From the beginning, our promise has been that of Certainty, aiming to reassure customers of our quality and expertise.
Today we are the largest residential and commercial painting franchise in North America. Our locally owned and operated franchises take pride in bringing personalized service to customers in every region. This has led to the company becoming North America’s Most Referred Painting Company®.
By becoming a CertaPro Painters® franchise owner and leading a professionally managed business, you’ll join a brand that has proven system-wide growth. You’ll also get support every step of the way with field and online training, technology and resources that position you for a successful start.
Our #1 goal is to provide a business opportunity for our franchisees to succeed and love what they do.
Testimonials
Sheri Osburn – CertaPro Painters of Augusta, GA
“I have more support than I thought would be provided. I have access to the training team, my assigned support GM, and all of the corporate office’s marketing team. There are no walls to prevent me direct access to ask for advice and offer my thoughts. Feedback is welcomed – begged for – by the corporate office.”
Richard Webber – CertaPro Painters of Morristown, NJ
“In my opinion, the operational systems and procedures are what gives us our competitive advantage. This, coupled with the professional consultative service, make us the most professional in the industry.”
Paul Guenette – CertaPro Painter of London, ON
“One of the great things about being part of the CertaPro family is the ability to leverage the strong Marketing Department. Whether it be the ‘on the ground’ support of the marketing specialists throughout the year, the disciplined annual planning process including webinars and breakout sessions at the conference, or the great support of our grass roots marketing strategies – we have the ability to position ourselves in a dramatically superior fashion relative to our competition.”
Publicity
All Roads — and Paint Cans — Led Earl Gelineau to CertaPro Painters
Unit Option
Single
Background
FDD Franchised Units: 324
Corporate Owned Units: 4
Projected New Units: 20
Year Established: 1971
First Year Franchised: 1992
Type of Business: Franchise
Hours of Operation: 24 / 7 / 365
Number of Employees: Small (1-5)
History:
In 1992, CertaPro Painters, Ltd. began with the vision of making residential and commercial painting services easier and more convenient for home and business owners. From the beginning, our promise has been that of Certainty, aiming to reassure customers of our quality and expertise.
Availability
Territories: United States, Canada: Registered
Financials
Liquidity: $85,000
*Investment Range: $171,700 - $246,000
Minimum Net Worth: $250,001, to $500,000
Franchise Fee: $65,000
Royalty: 5%
Royalty Description: Royalty = 6 - 5 - 4% tiered of gross sales
Advertising: Local: You are required to spend 12% of your Gross Sales on your local advertising and marketing campaigns during your first year of operation. After your first year of operation, you are required to spend 8% of Gross Sales on your local advertising and marketing campaigns.
National Advertising: Brand General Advertising Fund = 3 - 2% tiered of gross sales
Ramp-Up: 4 to 6 months
Passive Ownership: Passive Ownership NOT Allowed
Passive Ownership means the owner is working 15 hours or less per week in the business.
Available Discounts
- Veterans
Discount Description: Veteran 20% discount on the initial franchise fee = $52,000
Training, Support and Assistance
Co-Operative Advertising: Available
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: A lifetime of learning and development
Training Description:
5 to 1 Franchisee / Corporate Support Staff
- Development Owners’ School
- Business Planning
- Goal setting/tracking
- Monthly financial calls with your peers
- Support for your staff
IT Support – Unplanned Outages / Fix/New User Setup
Marketing – Regional, Local
Technology – Estimates and contracts delivered on-the-spot to customers
Operational and Marketing Tools:
Because of the strong brand recognition, CertaPro Painters has consistently experienced strong lead generation for its franchisees. This occurs with national and local integrated marketing programs that are tried and true as well as turnkey for franchisees. Programs range from digital strategies consisting of pay-per-click, search engine optimization, social media and YouTube advertising, programmatic and retargeting campaigns to tactics that regenerate business with previous customers. Generating online reviews is also a focus. Markets are designated into coops where targeted and mass media (TV, radio) are executed to generate additional brand awareness.
Marketing programs for generating additional brand awareness and direct leads for the residential and commercial marketplace are supplemented with tactics to also recruit team members, including painters. Campaigns specifically designed to recruit painters are implemented as part of the overall marketing mix.
The Marketing team has an in-house design team and there is also a CertaProStore.com where franchisees can easily customize ad templates. The Marketing team also has disciplines of digital and brand innovation, brand experience and data insights, and field activation (local marketing and coop support and creative).
Leads that come in from the strong marketing programs are captured via the CertaPro.com website where each franchisee has their own local website. The phone number 800-GO-CERTA is also promoted in marketing materials and is answered by a call center. The local franchises receive immediate notification of new leads and appointments on their calendars.
Brand experience is measured through the NPS system and each franchisee has access to a dashboard showing them cNPS (a satisfaction measurement after the consult with customer) and NPS (after the project has been completed). This allows for the franchisee to celebrate successes with their team and also evaluate business practices for continuous improvement.
On a daily basis franchisees access the CRM platform that tracks sales and customer activities. Additionally, they can see key business metrics that can help them determine the ROI on lead generating tactics, associate productivity, and overall sales and production volumes.
Annually, the operations and development team members present business planning templates in which they work with franchisees to outline their vision, organizational chart, marketing plan/lead performance, financial budget, cash flow, and other areas that are key to business operations.
Financing Assistance: Available
