Concept Description
Founded on the principles of water conservation, Conserva Irrigation® delivers professional, innovative, and environmentally responsible irrigation services to its clients, including both residential homeowners and commercial property owners.
From repair and maintenance to installation and drainage, Conserva’s environmentally responsible approach to irrigation reduces water use from sprinkler systems by up to 60% for a typical property while fostering lush, healthy lawns and landscapes and an attractive ROI to both property owners and franchisees.
Testimonials
“While exploring different business opportunities, irrigation was last on our list of potential industries — as I’m sure it is for most people. But becoming a franchisee of Conserva ended up being the best business decision we ever made. The success we’ve experienced in just three years has far surpassed all of our expectations, and we’re more excited than ever to see what the next three years can bring. The support we’ve seen from both the growing network of franchisees and the corporate team at Outdoor Living Brands is truly unmatched. We’ve been provided with invaluable resources, insight from experienced industry professionals and best practices from the very beginning. You can’t ask for a better “business in a box” than Conserva Irrigation.” – Juan and Ellie Lamonica
“We are ecstatic to be a part of this awesome team! To us the Conserva Brand represents the highest of standards and superior quality; this comes through in everything Conserva does. The quality of support from the Franchisor is nothing less than fantastic; they are always there when we need their support. It is clear our best interest is paramount. The Franchisor continually innovates in support of the platform while ensuring that our operation gets max benefit. The products and services are an easy sell as conserving our natural resources and saving our customers money starts with our brand-name and ends with an awesome landscape. This industry will continue to grow and we are excited every day to be a part of it!” – Jay and Pam Griffith & Bill and Dawn Hester
“I love the total support that we continuously receive from our leadership team at Conserva Irrigation; they play a crucial role in taking our business to the next level and making great efforts, so we all become leaders in the irrigation industry. I also enjoy the cultural diversity in Conserva Irrigation; it shows how they understand and respect different cultures and backgrounds, allowing us to look at the business from different angles and build trust in the brand.” – Humberto Manzano
“Conserva is great for a number of reasons. I enjoy facing the daily challenges of business ownership knowing I have an amazing team as well as outstanding support from the Franchisor. Getting out of an office to troubleshoot, problem-solve and interact with our awesome customer base is so much better than being parked behind a desk all day! We’re also in an industry that’s growing organically so I’m very excited about the long-term potential to build a significant business.” – Jeff Labrecque
“We love what Conserva Irrigation stands for, and we couldn’t be happier to be part of it. The corporate support and camaraderie among the franchisees are by far the best in its class and most important, Conserva Irrigation is helping to eliminate the water waste issue that our planet deals with every day. We are saving our clients money and we’re using eco-friendly, water-saving techniques to help our clientele enjoy their beautiful landscape. It’s a win for all parties involved, from an environmental and economic standpoint.” – Vanesa Ellis
“What attracted me to Conserva Irrigation was the opportunity to own my own business. My family and I moved down to south Florida because water is a precious resource in the state of Florida and with the background and knowledge that I have I thought I could make a difference in our community.” – Mike Ferrara
“I was looking for a way to expand my business in terms of revenue but I was also looking for something that would be impactful for all of my customers and I think through the Conserva model that is something we can definitely do. Not only are we going to be able to save them money in their irrigation cost, but we’re going to be able to save the finite resource that we all share which is our fresh water and I think that’s important, that’s what makes the model.” – Dean Ives
“What drew me to Conserva Irrigation was the fact that the landscaping and snow plowing company that I run did not have an irrigation side of our business. The Conserva model was proven, it was tried and true and it was a simple fit, easy choice, and a great decision.” – Jonah Dagle
Publicity
Conserva Irrigation Ranked Among the Top Franchises in Entrepreneur’s Franchise 500
Unit Option
Single, Multiple
Background
FDD Franchised Units: 210
Corporate Owned Units: 0
Projected New Units: 3
Year Established: 2012
First Year Franchised: 2017
Type of Business: Franchise
Hours of Operation: Regular Business Hours
Number of Employees: Small (1-5)
History:
In 2010, with over ten years of irrigation experience, founders Russ Jundt and Tom Olson were increasingly disturbed by the tremendous amount of water wasted by the typical irrigation system. They founded Conserva to directly address this waste, making Conserva the only irrigation company founded solely on the principle of conservation. Combining technology, water dynamic studies and environmental concerns, we work tirelessly to make water conservation economically feasible.
Conserva Irrigation® is a team of professionals that specializes in efficient irrigation. We help homeowners and business owners ensure the beauty and health of their lawns while minimizing water waste. Our eco-smart company leads the industry and provides money-saving services to property owners nationwide.
Availability
Territories: United States
Financials
Liquidity: $50,000
*Investment Range: $125,800 - $159,500
**Average Investment: $125,800
Provided by the Franchisor
Minimum Net Worth: $100,001 to $250,000
6 Month Cash: $50,001
Franchise Fee: $49,500
Royalty: 8%-5%
Royalty Description: 5-8% of Gross Revenue (sliding scale by year-to-date Gross Revenue; minimum $1,000/month after month 24)
Advertising: $40,000 per calendar year minimum local advertising spend (one Territory; $60,000 for two contiguous, +$20,000 each additional)
National Advertising: 1.5% on the first $1,500,000 of Gross Revenues in any calendar year. No National Branding & Marketing Fee is due on Gross Revenues over $3,000,000 in any calendar year.
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Available Discounts
- Veterans
Discount Description: 15% discount on the initial franchise fee
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A
Length of Training: 2 weeks
Training Description:
Initial Training
Franchise training and support is delivered by an enthusiastic and engaged team. Our new franchise training approach includes:
- Quick Start Program
- 5-Day Virtual and 5-Day Classroom and In-the-field Training (in Richmond, VA)
Quick Start Program
Conserva has developed a Quick Start Program to assist new franchisees to prepare to launch their businesses and get off to a fast start. From key operations tasks to marketing planning, its tasks walk through the most important steps to take towards launch.
New Franchise Training Program
- Day 1: Introductions, Franchising Overview & Expectations, Introduction to Irrigation System Anatomy & Components
- Day 2: Conserva Irrigation Partnerships & Irrigation System Design
- Day 3: Repair & Maintenance Troubleshooting, Field Exercise: Design an Irrigation System Above Ground
- Day 4: Field Training: Residential System Installation
- Day 5: Field Training: Residential System Installation
- Day 6: Customer Service, Sales Basics, System Efficiency Score Methodology, Sales Training
- Day 7: Commercial Sales Process, Commercial Site Assessment Methodology, National & Regional Accounts
- Day 8: Inbound and Outbound Marketing Systems
- Day 9: Training on the Conserva IT Product Suite
- Day 10: Business Management Systems, Finance & HR Systems
On-Going Support
- Assigned Business Coach
- Weekly meetings with coach
- Quarterly P&L review with franchisee
- Annual field visits to franchise location
- Assigned Marketing Coordinator:
- Develop annual marketing plan
- Conduct monthly marketing deployment and SEO review
- Assistance with irrigation technician development:
- Assistance with sourcing, interviewing and hiring irrigation technicians
- Career Tech Academy to train and develop technicians with little previous irrigation experience and as they progress to more advanced work
- Ongoing CRM training and support
- Weekly systemwide franchisee call with VP & Brand Leader
- Mid-year franchisee recharge meeting
- Annual franchise convention (with other Empower Brands franchise systems)
- Circle of Excellence incentive trip for top-performing franchisees
- Preferred vendor programs: irrigation products, vehicles, insurance, payroll, digital marketing, etc.
- Distributor and manufacturing partnerships: Local business managers at The Toro Company, Hunter Industries ,and SiteOne® Landscape Supply also available to provide franchisee technical support and ongoing industry training
Operational and Marketing Tools:
- Customized, Proprietary Field Services IT Platform: Full enterprise IT platform handling marketing, field ops, inventory management, scheduling, routing, invoicing, payment processing and financial reporting integration;
- Highly Accredited Business Coaches: Our franchise operations business coaches have a combined 100+ years of industry experience and collectively have earned and maintained every available industry accreditation, ASLA Backflow certification, including an in-house certified arborist.
Financing Assistance: N/A
