Crestcom International

Proven B2B franchise delivering leadership and management training that drives real results. Backed by 35+ years of success, Crestcom empowers professionals to lead with impact and franchisees to build a profitable and scalable business.

Categories: Business Management & Coaching, Business Services

Concept Description

For over 35 years, Crestcom has helped organizations around the world turn good managers into great leaders. Our flagship program, Crestcom LEADER for Life, is trusted by companies in more than 60 countries, with thousands of professionals across six continents participating in our interactive leadership and management training each month.

Built around real-world challenges, peer collaboration, and accountability, Crestcom’s award-winning, accredited curriculum drives measurable improvements in communication, engagement, and workplace culture.  

By focusing on sustained behavior change and real business outcomes, Crestcom fosters a culture of continuous improvement and future-ready leadership. Crestcom emphasizes transformation through its curriculum.

Unit Option

Single, Multiple, Area Representative/Master Developer

Background

FDD Franchised Units: 170

Corporate Owned Units: 0

Projected New Units: 22

Year Established: 1989

First Year Franchised: 1992

Type of Business: Franchise

Hours of Operation: Regular Business Hours

Number of Employees: Small (1-5)

History:

For over 35+ years, Crestcom International has trained executives through interactive learning experiences across the globe in management, leadership, and sales. Our focus is growth; growth of people, which leads to the growth of the company’s bottom line! The Crestcom franchise model gives our franchise owners the opportunity to deliver our world-renowned training. We provide all the products, materials, support, training, and tools necessary to ensure our owners become an active part of the Crestcom network. Our franchisees are having a positive impact in their communities by developing great leaders.

Availability

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Not Available
Available
Focus

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Not Available
Available
Focus

Territories: United States, Canada: Willing to Register, International, Canada: Registered

Financials

Liquidity: $85,000

*Investment Range: $91,850 - $104,919

**Average Investment: $91,850 - $104,919
Provided by the Franchisor

Minimum Net Worth: $100,001 to $250,000

6 Month Cash: $50,001

Franchise Fee: $75000

Royalty: 19.75%

Royalty Description: 19.75% of Gross Revenues

Advertising: None required (franchisees must advertise but no specific percentage or dollar amount of gross revenues is mandated)

Ramp-Up: 4 to 6 months

Passive Ownership: Semi- passive after 1 year
Passive Ownership means the owner is working 15 hours or less per week in the business.

Passive Ownership Explain: Need to have a FULL-time person running the Crestcom business. Discuss scalability.

Available Discounts

  • Veterans

Discount Description: 10% off initial franchise fee.

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: N/A

Lease Negotiation Assistance: N/A

Length of Training: 5.5 days + ongoing

Training Description:

At Crestcom, we believe great leadership starts with great preparation, which is why we’ve built a comprehensive training and support program to set our franchise owners up for long-term success.

Launch & Onboarding: 

  • 4-day New Franchisee “LaunchPad to Success” Workshop
    • Hands-on training in marketing, sales, and facilitation
    • Learn the technical components of the business
    • Access to COACH, Crestcom’s online operations and communications hub
  • COACH Platform access includes:
    • Customizable franchisee landing page on the Crestcom website
    • Downloadable marketing and training materials
    • Business-planning tools and sales resources
    • News, updates, and best practices from HQ

First 90 Days: Launch Support: 

  • Sales System Training
    • Learn and internalize Crestcom’s proven sales process
    • Access to sales scripts, CRM training, and expert feedback
    • Ongoing accountability and support
  • Dedicated Coaching from the Operations Team
    • Weekly group coaching calls
    • One-on-one coaching sessions
    • Step-by-step guidance to land your first client within 90 days

Ongoing Training & Support

  •  Marketing
    • Ready-to-use digital and print materials
    • Monthly content calendars and email newsletter templates
    • Social media automation platform
    • Marketing kits
  • Facilitation
    • Module walkthroughs
    • Regularly updated training materials
    • Participant guides and translation packs
    • PRO Facilitator Certification Program to boost delivery and client retention
  • Sales
    • Sales coaching and process support
    • Best practice sharing across the Crestcom network
  • Additional Support
    • Monthly training opportunities
    • Annual International Meeting & Regional Training Camps
    • Strategy development
    • Ongoing support from an experienced HQ team

Operational and Marketing Tools:

Marketing

  • Turnkey digital and print collateral
  • Social media automation platform
  • Monthly social media content calendars
  • Monthly email newsletter templates
  • New franchisee marketing kits
  • Customized landing page on Crestcom.com
  • Lead generation resources 
  • Lead distribution to franchisees
  • An online store to purchase marketing materials or branded merchandise

Operations: 

  • COACH portal access 
    • Business planning tools
    • Sales and marketing resources
    • Training and facilitation content and materials
    • News, updates, and best practice sharing 
  • Custom Pipeliner CRM aligned to Crestcom’s sales process
  • AI Sales Training and Role-Play Tool

Financing Assistance: Available

Interested in this Concept? Unlock it with the form below.

Presented By:

Maria Rogers

FranMent

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