Concept Description
Since 1969 Decorating Den Interiors has been making the world more beautiful one room at a time throughout the U.S. and Canada.
We are The Franchise for Creative Women (and some men).
We specialize in one thing…beautiful Interior Decorating & Residential Design! Whether our clients’ enjoy surrounding themselves with time honored traditional design, or inspired, modern, cutting edge couture; it’s our ultimate goal to design spaces that reflect their individual taste and lifestyle.
We make the whole process of interior design easy and fun for our clients. We have thousands of samples of top quality home furnishings products from custom draperies, blinds, shades, furniture, bedding, lighting, accessories, artwork, floor covering and wall covering from which to choose.
And the best part, we bring our design ideas and samples to the most convenient showroom in the world – the clients’ home or office. That way we can select the colors and textures in the comfort of the clients’ own environment of lighting, space and lifestyle right there to guide our ultimate design and product decisions.
Testimonials
“I knew I could decorate, and I had some general business background. My concern was wondering if I could generate enough appointments to do well. I am happy to report that the marketing systems work when you listen to what they teach you!”
Cheryl S. ~ New Jersey
“I can offer my clients a wider selection of products than any store. I did not want to only work on one piece of the puzzle – I wanted to complete transformations! The support we receive from our vendors and the Corporate Staff is like having my own buying department that works just for me”.
Kathie G ~ Florida
“I know a few Independent Decorators and Residential Designers. They are always amazed at how busy I am. I am always amazed at how little they know about marketing. I avoided years of trial & error – it all came with the franchise.”
Jan B – Illinois
“When I ran my own small business, I was able to land some accounts on my own, however the best vendors did not want to work with me because I was a small fish in their pond. I often had to buy at retail and charge my clients for the time i put in. It is so much better to have true wholesale prices and support form all the vendors I could ever want.”
Cassy Y ~ Georgia
“The Decorating Den Interiors training taught me more of the practical side of interior design and running a business than 4 years of college and 20 years in practice! Now I have it all!”
Kathy G, ASID ~ Ohio
“Phenomenal. As I came from an entirely different career, I was afraid it would be a hard transition. The classes were extremely thorough and the trainers were wonderful and patient. The initial confidence allowed me to launch my business and get off to a fast start!”
Dee F ~ Texas
“Publicity is unattainable for most, especially an independent designer. In just 2 years with Decorating Den Interiors, I have been published in Casual Living and had my award-winning Dream Room featured in Window Fashions Magazine. I could not have done this alone. And, I always say the price of the franchise was worth every penny just to have the support of 300 personal cheerleaders.”
Marni S. ~ New York
“This was absolutely the best decision I could have made for myself and my family. Thanks for bringing me on board.”
Christine A ~ Texas
Publicity
Decorating Den Interiors gets a lot of Press. Here are just a few write ups.
Decorating Den Interiors Honors 2019’s Top Design Businesses
https://thesouthern.com/lifestyles/magazine/light-it-up-the-abcs-of-home-lighting/article_8fbb8934-74d3-533a-aed9-529afdd7d33d.html
https://styleblueprint.com/louisville/everyday/interior-designer-crush-kristen-pawlak-of-kp-designs/
https://wcfcourier.com/business/local/design-waverly-s-julie-meyers-marks-years-in-interior-design/article_4118a86c-1a39-5827-b113-5aacf200de3c.html
https://issuu.com/decoratingdeninteriors6
Unit Option
Single
Background
FDD Franchised Units: 211
Corporate Owned Units: 0
Projected New Units: 19
Year Established: 1969
First Year Franchised: 1970
Type of Business: Franchise
Hours of Operation: 24 / 7 / 365
Number of Employees: Small (1-5)
History:
Over 50 years ago, our company was founded by a fabric salesman named Steve Bursten. He had the idea that Interior Decorating & Residential Design should be affordable and convenient. Decorating Den Interiors became one of the first Shop at Home companies in the U.S. and Canada. Over the years, the company grew from a Custom Window Treatment and Blinds company to offering everything for the home – Window Treatments with Custom Draperies & Blinds, Furniture of all kinds, Wall and Floorcoverings, Accessories, Lighting, Custom Closets and more!
The Franchise for Creative Women… Chosen 2022 Entrepreneur Magazine’s “Top 100 Under $100k”.
Availability
Territories: United States, Canada: Registered
Financials
Liquidity: $40,000
*Investment Range: $52,725 - $70,400
**Average Investment: $55,000 - $64,000
Provided by the Franchisor
Minimum Net Worth: $100,000 or less
6 Month Cash: $10,001
Franchise Fee: $39,900
Royalty: 9% - 7%
Royalty Description: 9% - 7% of Gross Sales, Service Fees initially are 9% of Gross Sales and may decrease based upon the cumulative level of Gross Sales achieved
Advertising: Local: We do not require that you conduct any local advertising or marketing..
National Advertising: 4% - 1% of Gross Sales or $100/month minimum.
Ramp-Up: 1 to 3 months
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: Possibly, as long as certain qualifications are met.
Available Discounts
- Veterans
Discount Description: DDSI is a member of the International Franchise Association (“IFA”) and participates in the IFA’s VetFran Program. We offer a reduced Initial Franchise Fee of $35,900 for DDI Franchisees who are veterans or spouses of veterans of the United States armed forces and who meet the requirements of the VetFran Program. Under our Educational Credit Program, we offer applicants with a 2- or 4- year degree in interior design or a related field from an accredited institution of higher learning a reduced Initial Franchise Fee of $34,900. For this purpose, “accredited institution” means an institution of post-secondary education listed on the U.S. Department of Education’s Database of Post Secondary Institutions and Programs.
Training, Support and Assistance
Co-Operative Advertising: Available
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A
Length of Training: 45 Day Self study /2 Weeks Classroom/11 Weekly Modules (on-line) begins your continuing education.
Training Description:
Our training program is comprehensive. New franchisees come to us with various levels of design schooling and experience. We cannot teach Talent which is the key so we test for it.
Training starts with Ready-Set-Go which is a period of self study while setting up the business. Every Franchisee is assigned a Field Mentor to assist them prepare for the business. Mentors are there to help for the entire term of the franchise.
Two week intensive classroom training is held at our Lifestyle University which is at our H.Q. in Maryland.
Once Franchisees graduate from the intensive training, they are ready to Launch the business. For 11 weeks, they will learn more in-depth on all the major facets of the business. This is done from home and mostly on-line for several hours per week.
Training continues and does not end. This is done via webinars, monthly meetings, audio recordings, classes available 24/7 from our intranet system, as well as custom learning experiences held in the furniture capital of the world – High Point, NC. The first several days of our annual conference is dedicated to workshops so our decorators and designers are well trained and up on all the latest design trends.
Operational and Marketing Tools:
Marketing
Decorating Den Interiors franchise owners are supported by proven marketing and client development programs designed to build immediate client confidence, establish credibility and enhance name recognition in your targeted local market. These programs have been developed by our specialized internal marketing team utilizing our industry expertise and refined over the past 50 years.
We build a personalized “Marketing Plan” for each franchisees’ business. This starts with a “customized client target mapping” program and grows a client base through layering of marketing techniques. Our proven client development methods and personalized tools for use in local markets include:
Internet Marketing National Advertising Public Relations
Strategic Direct Mail Social Media Marketing
Search Engine Optimization (SEO) Seminar Series
Specialized Direct Mail Google Advertising (Pay per Click)
Remarketing Campaigns CRM System
Additionally, Franchisees utilize “turn-key” direct mail programs, which target prime customers in your local area. Each owner will have access to customized, professionally created printed materials like monthly mailers, newsletters, tri-fold mailers, postcards, as well as calendars featuring our makeovers. Further layers of local marketing include customized advertisements, automatic Facebook & Instagram postings; as well as PR – decorating tip columns, press releases, and professional TV and radio ads.
Instant credibility is established through National Advertising in Interior Design publications which generates local and brand market awareness, leads and becomes a MAJOR competitive edge in any market.
We are featured in magazines such as:
- Traditional Home Better Homes & Gardens
- Veranda Canadian House & Home
- House Beautiful Arabella
- Elle Décor
- Architectural Digest And others…
Our design work has been showcased the major design magazines and on HGTV. We have an exclusive Design Competition which generates a great deal of press. Our strong public relations network has generated hundreds of articles featuring the work of our decorators and designers. Our award-winning room makeovers have graced the pages of many major design magazines and industry websites.
Technology
At Decorating Den Interiors we have built our own customized technology backbone SPECIFICALLY for managing an interior design business! This technology delivers a single source solution to all the business aspects of our franchisees’ businesses. This allows each business owners to function as a true professional with professional tools, presentations and management. It’s the real deal!
This business platform allows for a streamlined way to operate each decorating business. Functions include –a personalized communication network with other designers, trainers, mentors, suppliers and marketing support; a client management system; a marketing system; an on line product library with filtered search capability among 130 manufacturers; a design project manager to include – proposal development, design layouts and invoice management; a simplified Quick-books based financial management system for the business; and finally an overall cloud-based business management capability specifically for an Interior Design business.
Financing Assistance: Available
