Unit Option

Single, Multiple

Background

FDD Franchised Units: 87

Corporate Owned Units: 0

Projected New Units: 12

Year Established: 2016

First Year Franchised: 2021

Type of Business: Franchise

Number of Employees: Small (1-5)

History:

EverLine Coatings and Services provides a much-needed solution for property owners and managers who are looking for a professional, credible, communicative and quality-focused line striping and pavement maintenance service provider.We sell savings!  

Pavement is everywhere. Almost every single building has a parking lot. All of it needs to be maintained regularly or else it will deteriorate – causing astronomical repair costs and significant liability risks. In addition, a 2017 study showed that 68% of shoppers strongly agree that the parking lot was the influencing factor that attracted them to particular retail centers. A safe and well-maintained parking lot affects shoppers’ decisions to visit the property as opposed to others, and it also increases the patrons spend at the location and total time spent at the mall. It pays to keep parking lots maintained. Not only does EverLine make the parking lots look fantastic, we add additional value by delivering a Preventative Pavement Maintenance Program. This maximizes the ROI for our clients by treating pavement as an asset – a fresh approach that is increasing the life of asphalt by up to 100% – doubling the lifetime value.  

EverLine serves our clients as a full-service pavement maintenance company. We professionally complete line striping, asphalt repair, sealcoating, and crack-filling. In addition, we complete various parking lot services such as custom stenciling (branding), power washing and parking lot accessory installation such as speed bumps, parking blocks, signs and more.  Virtually all public and private property owners & managers with existing asphalt assets require these services regularly.  

Through our EverFloor Durable Systems brand division, we also provide interior floor coating applications for safety lines, slip resistant and protective epoxy floor coatings in industrial centers.  

EverLine Coatings and Services is North America’s fastest growing parking lot line striping and pavement maintenance services franchise for a reason.  As a united brand, we are working hard together every day to meet the increasing demand for a professional and innovative company that provides full-service solutions for our clients. Before we came along, the industry was fractured and leaderless with no company that had a national service-brand behind it that can complete the full range of services for national accounts – and we are now leading the way. Through the business development focus, proprietary products and a franchise support system, it is safe to say that the industry has not seen a company like us and we are proud to be known as industry disruptors.  

The EverLine Coatings and Services business model includes:  

• Adaptability that leans into any and all market sizes and trends; 
• The approach of being a well branded, professional, values-focused company in an underdeveloped industry; 
• The use of the proprietary “Preventative Pavement Maintenance Program” that assesses and communicates required repairs and maintenance opportunities for clients in order to secure sales; 
• A regular cycle of recurring clients due to annual maintenance typically being required to ensure that properties look fantastic and reduce liability issues; 
• Demonstrated and consistent fast growth in revenues year over year for franchises in all sizes of markets, seeing an average of 58% year-over-year growth for full-time owner-operator franchise locations 
• US market is already used to the services Everline provides and budgets it vs. in Canada the services are not necessarily top of mind and is a harder sell  
• National and regional account opportunities developed by franchisor affiliate EverLine Asset Management where work is subcontracted out to franchisees; 
• Access to TBL Durables, an exclusive durable traffic marking product line and equipment that is only available to EverLine franchisees – providing a marketing edge over competitors with additional solutions;  
• Cutting edge proprietary IT suite for franchisees to market and operate their businesses;  
• Established supply chain relationships with manufacturers and distributors that provide a cost of goods advantage to EverLine franchisees over local competitors. 

EverLine began franchising in 2017 and has used the time since to refine and build an adaptable, scalable, highly successful business model that has consistently produced a successful, passionate and highly validating franchisee network. We have an average franchise rating of 9 out of 10 as of Sept 2021 because EverLine was founded by former franchisees and so it was designed for franchisees. The entire executive management team has been involved in service-based franchise businesses for their entire careers and that has shaped how we approach the structure of the franchise and to make the franchisor/franchisee relationship as positive and productive as possible. 

The company has been recognized by the International Franchise Association as a NextGen in Franchising, one of the best new incoming franchise concepts. It won the Grand Prize in 2015 and was invited back as one of the “All-Stars” of the global competition in 2020.   

Summary

• Line Striping & Pavement Maintenance Professionals
  • First national pavement maintenance franchise, outstanding Franchisee-Franchisor relationships
• B2B Business Model – We Save Businesses Money!!
  • Sell savings, recurring revenue, simple trade and safe equipment, semi-absentee
• Pavement is an Asset, and it’s Everywhere
  • $29B industry, unsophisticated competitors, recession resistant
• Major Opportunity in the USA – First to Market
  • Highly successful in Canada, stronger market opportunity in US, wide open for development
• Diverse Service Offering Including ‘Preventative Pavement Maintenance Program’
  • Innovative solutions, market leading technology
• Founded by Franchisees, Built for Franchisees
  • Fully integrated IT suite, national and regional account opportunities, thorough support systems
• Low Startup Cost with Unlimited Profit Potential
  • Lease or buy investment option, strong revenue potential
• Franchise FastLane Driving US Development!

Availability

Territories: United States

Financials

Liquidity: $75,000

*Investment Range: $183,544 - $319,312

**Average Investment: $183,544 - $319,312
Provided by the Franchisor

Minimum Net Worth: $100,001 to $250,000

Franchise Fee: $59500

Royalty: 6%

Royalty Description: 6% of Gross Sales (2.5% on approved-subcontractor work; subject to annual Minimum Royalty)

Advertising: 1% of Gross Sales (Local Advertising Requirement)

National Advertising: You are required to contribute to our brand development fund (the “Fund”) in an amount equal to two percent (2%) of your monthly Gross Sales. We reserve the right to increase this amount to up to three percent (3%) of Gross Sales.

Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.

Available Discounts

• Veterans

Discount Description: 10% off the IFF.

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: N/A

Lease Negotiation Assistance: N/A

Length of Training: 135 hours.

Training Description:

Day 1

• Meet the Team
• Equipment Demo
• Shadow “On-The-Job” Experience
• Dinner

Day 2

• Business Presentations
  • Onboarding
  • Equipment
  • Training
  • Marketing
  • Operational Systems
• Lunch
• 1-1’s with Founder

8 Week “Set the Foundation” Program – Virtual Onboarding – Includes 48 hours of self-study and one hour per week of guided online programs 1 Week In-Person training in Houston – 40 hours – Includes classroom and on-site training 1.5-2 days of Franchisee location training to be completed within 60 days of launch.

Operational and Marketing Tools:

Marketing Strategies

Approximately 90% of local marketing investment through using a turn-key digital marketing agency with expertise in both construction services and franchising that provides direct support/account management to franchisees. The Franchisor will provide the franchisee with a monthly template with strategies, tactics and suggested investment per month throughout the year along with recommended vendors for the franchisee to outsource the function. The remaining 10% will be focused on direct reach out marketing which can be completed by the franchisee or through a service provided by the franchisor.   

The franchisee will have monthly calls with the assigned Digital Marketing Coordinator to review results and adjust tactics as needed in order to maximize the investment.  They will complete the onboarding of the franchisee into the digital marketing space, including the setup of the franchisee website, Google My Business, Facebook, LinkedIn, Twitter, Instagram, online business directories, review management tools, HubSpot, SEO and Adwords.  

The local marketing and advertising launch process starts as a part of the 8-week orientation. The orientation includes setting Year 1 goals, official launch dates, basic information needed for the website and digital platforms – and pre-training checklist items as per the Monday Board requirements.  

During one of the orientation weeks, the team spends time with the new franchisee to focus on all aspects of marketing – what it is, planning and budgeting, tracking and evaluating KPIs and the most important marketing strategies and tactics for the local areas.  Franchisees will learn that the best marketing programs are executed with “Consistent Intensity”.  In addition, the onboarding team will guide the franchisee as they begin to make purchases of the startup marketing materials and collateral.  

The direct marketing method of finding decision makers and reaching out directly though mailouts, digital video introductions and phone call follow-ups will be emphasized as a strategically key important piece to build up local relationships with property managers.  

In the first 90 days of the pre-launch marketing program, the Franchise Success Manager participates in weekly calls with the franchisee to monitor performance of each tactic and make necessary adjustments to maximize the investment.  After 90 days, the Franchise Success Manager conducts monthly marketing review calls with the franchisee as part of the 1 on 1 review calls with the franchisee.  

Financing Assistance: N/A