Floor-Coverings-International

Floor Coverings International

a FirstService Brands company

Floor Coverings International is North America’s leading in-home designer floor coverings brand. Our company is carefully crafted on creating a discernable difference from any other floor coverings company. We specialize in residential, personalized flooring; selection, design and installation.

Categories: Home Improvement, Interior/Exterior Design

Concept Description

The floor coverings market is a $60+ billion industry and continues to experience significant growth as more and more people decide to invest in the comfort, style. and value of their homes. The Floor Coverings International shop-at-home business model caters to today’s busy consumers who are looking for convenience and expertise – a combination not readily found in retail flooring. Also, consumers are making an increasing percentage of purchases from the comfort of home; the popularity of Internet, catalog, and TV shopping networks is greater than ever.

Answering this demand, the Floor Coverings International shop-at-home model supported by a boutique design showroom, offers unique benefits to both customers and franchisees:

  • Floor Coverings International helps customers find what they need easily and conveniently by bringing samples and flooring expertise right to their door
  • Design Associates bring product and design leadership to consumers that is not easily found in our industry. Imagine your customers being able to select the right product for their lifestyle, home, décor, and needs right in the comfort of their living room. Your Floor Coverings International business provides this unique advantage that will set your business apart
  • Project Coordinators ensure that the installation crew delivers and installs the product on time, on budget, and correctly – the first time
  • Boutique Design Studio to support your business, staff, and customers
  • The Floor Coverings International InspireNet™ system allows your Design Associates to preview materials, colors, and customized flooring designs with the customer, using digital images of the customer’s own rooms
  • We’ve developed a scalable business model to help you grow
  • Very little investment in product inventory needed
  • Low overhead means a greater opportunity to reach profitability

Floor Coverings International strongly believes in providing its franchisees with the tools for success – and information on how to use them. Ongoing training and support represent our genuine commitment to our franchisees, and programs are continually updated to ensure their relevance.

The Floor Coverings International franchise owner is responsible for running their business with the support of a team of professionals – Design Associates and Project Coordinators – who specialize in specific aspects of customer care. Floor Coverings International will assist in the recruitment, hiring, training, and retention of these key employees so that you can focus on growing your business.

Unit Option

Single, Multiple

Background

FDD Franchised Units: 252

Corporate Owned Units: 0

Projected New Units: 100

Year Established: 1988

First Year Franchised: 1988

Type of Business: Franchise

Hours of Operation: Occasional Evenings or Weekends

Number of Employees: Small (1-5)

Availability

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Focus

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Focus

Territories: United States, Canada: Registered

Financials

Liquidity: $50,000

*Investment Range: $230,000 - $300,000

**Average Investment: $250,000 - $300,000
Provided by the Franchisor

Minimum Net Worth: $500,001 to $750,000

6 Month Cash: $50,001

Franchise Fee: $93,000

Royalty: 5%*

Royalty Description: The greater of 5% of Gross Sales or $1,666 per month in your first 12 months of operations (whole or partial), $2,500 per month for months 13 through 24 of operations, or $3,334 per month thereafter. (Minimum Royalties).

Advertising: Local: A minimum of 6% of Gross Sales.

National Advertising: 3% of Gross Sales.

Ramp-Up: 1 to 3 months

Passive Ownership: Semi- passive after 1 year
Passive Ownership means the owner is working 15 hours or less per week in the business.

Passive Ownership Explain: Although we are not semi-passive, our franchisees have flexibility in their work hours since we do not have store hours.

Available Discounts

  • Veterans

Discount Description: Veterans discount of 10% off the initial franchise fee

Training, Support and Assistance

Co-Operative Advertising: Available

Site Selection Assistance: Available

Lease Negotiation Assistance: Available

Length of Training: 45 days home study + approximately 4 weeks

Training Description:

Your training will consist of a 45-day home study program that includes courses as well as other tasks related to the opening of your business, together with a 3 week “FCI Academy” training program (completed in 3 separate sessions) at FCI headquarters in suburban Atlanta. Additionally, within 6 months of completing training at FCI headquarters, franchisees must spend up to 5 days in post-training consultation at a time we determine, with a Regional Manager or designated FCI business representative.

Operational and Marketing Tools:

Floor Coverings International Intranet access

Initial product sample package including carpet, ceramic tile, wood, laminate, luxury vinyl, area rugs, and window coverings

Local advertising launch

Marketing and advertising resources for a variety of target audiences

Sales and estimating resources

Business forms and custom printed materials

Professional Floor Coverings International branded apparel

Business planning

Marketing planning

Financing Assistance: Available

Interested in this Concept? Unlock it with the form below.

Presented By:

Rich Potter

Quantum Franchise Group

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