Frenchies Modern Nail Care

Frenchies Modern Nail Care is a clean, stylish, and innovative nail salon concept focused on delivering high-quality, non-toxic nail services in a welcoming and hygienic environment. With a strong commitment to exceptional customer service and a flexible franchise model, Frenchies offers an opportunity for both owner/operators and semi-absentee owners to succeed in the booming $29 billion nail care industry. Ideal for entrepreneurs passionate about community connection, Frenchies is a franchise that blends modern elegance with exceptional care.

Categories: Beauty & Spa, Retail

Concept Description

Founded by experienced multi-unit franchisees with over 20 years in the industry, Frenchies Modern Nail Care has been revolutionizing the nail care experience since 2014. In a $29 billion market where many have tolerated poor service and unsanitary environments, Frenchies fills this void with its commitment to hospital-grade cleanliness, non-toxic products, and eliminating language barriers. We set new standards for cleanliness, customer service, and modern elegance, creating a spa-like atmosphere that is both luxurious and affordable. By leading the charge in transforming an underserved market niche, we turn it into valuable business opportunities, ensuring a superior and seamless experience for all guests.

The beauty industry is not just growing; it’s thriving! The nails and waxing sector alone has reached nearly $29 billion, with nail services accounting for over 97% of that. Since our inception in 2014, the industry has grown over 140%. Frenchies is leading the way with cleaner, healthier nail services. Our commitment to quality nail services in clean studios fuels our expanding franchise model, positioning us at the forefront of the nail industry.

Frenchies Modern Nail Care was acquired by Riverside Company, a prominent private equity firm known for investing in high-growth potential businesses. This strategic acquisition underscores Riverside’s commitment to supporting innovative and dynamic brands. By leveraging Riverside’s extensive resources and expertise, Frenchies Modern Nail Care is poised to accelerate its expansion, enhance its service offerings, and further solidify its position as a leader in the nail care industry. This partnership marks an exciting new chapter for Frenchies, promising growth, enhanced customer experiences, and increased franchise opportunities nationwide.

Frenchies Modern Nail Care now joins Head To Toe, the beauty portfolio of The Riverside Company. Currently, Head To Toe comprises Frenchies Modern Nail Care, Bishops Cuts/Colors, and The Lash Lounge. This portfolio continually seeks to acquire brands that align with its mission of providing top-tier beauty and self-care services. With Frenchies Modern Nail Care’s inclusion, Head To Toe strengthens its position in the beauty industry, offering a comprehensive range of services from nails to haircare and lashes.

Unit Option

Single, Multiple, Area Representative/Master Developer

Background

FDD Franchised Units: 23

Corporate Owned Units: 0

Projected New Units: 10

Year Established: 2014

First Year Franchised: 2015

Type of Business: Franchise

Number of Employees: Small (1-5)

Availability

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Not Available
Available
Focus

Territories: United States

Financials

Liquidity: $150,000

*Investment Range: $452,126 - $507,033

Minimum Net Worth: $250,001, to $500,000

Franchise Fee: $50,000

Royalty: 6%

Royalty Description: Greater of: (a) the Minimum Royalty Fee ($100/week); or (b) 6% of Gross Revenues each week.

National Advertising: 2% of your Gross Revenues each week, which amount is subject to change upon our notice to you.

Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.

Available Discounts

  • Veterans
  • Minorities
  • Women

Discount Description: Initial Franchise fee is reduced by $5,000

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: Available

Lease Negotiation Assistance: Available

Length of Training: 58 hours

Training Description:

New Franchisee Training (NFT):

  • In-person (3 days) and virtual sessions.
  • Aligned with your studio’s opening process.
  • Owners are required to attend; managers are optional.

Operational and Marketing Tools:

At Frenchies Modern Nail Care, we provide franchisees with a robust set of operational and marketing tools designed to streamline business management, enhance customer engagement, and drive sales growth. These resources help franchisees succeed from day one, ensuring they can focus on delivering exceptional service while managing their business effectively. Below is a detailed description of the key tools provided:

Operational Tools

  • Operations Manual: Comprehensive guide outlining all operational procedures to ensure consistency and efficiency across all locations.
  • Studio Opening Interactive Roadmaps: Step-by-step instructions to guide franchisees through the process of opening their new location, from site selection to grand opening.
  • Nailed It Report: Regular performance reports tracking key metrics to measure the success and identify areas for improvement.
  • Key Performance Indicator (KPI) Dashboard: Real-time access to essential data, helping franchisees track business performance and make informed decisions.
  • Monthly “Report Cards”: Detailed reports that assess franchise performance, offering actionable insights to help improve operations.
  • Protocols + Checklists: Standardized checklists to ensure every aspect of the salon’s operations is covered, ensuring quality and consistency.
  • Leaderboards: Competitive feature to foster motivation and healthy competition, highlighting top-performing franchisees and teams.
  • Guest Experience Cycle: Tools to enhance and monitor every touchpoint of the guest experience to ensure exceptional service.

Salon Management Software (Zenoti): Frenchies provides access to Zenoti, a cloud-based salon management software that streamlines salon operations. Features include:

  • Scheduling: Easily manage appointments, avoid overbooking, and keep track of staff schedules.
  • Payroll: Seamless integration with scheduling for automated payroll processing.
  • Inventory Management: Efficiently track and manage product usage and stock levels to ensure optimal inventory.
  • Point of Sale (POS): Integrated POS system for smooth transactions and better tracking of sales.
  • Reporting: Real-time access to critical reports on sales, expenses, and employee performance for better business decisions.

Lead Management System:

  • Lead Distribution: Automatic assignment of leads from the franchisor website to local franchisees.
  • Sales Tracking: Franchisees can monitor leads through the sales funnel, measure conversion rates, and follow up as needed.
  • CRM: Integrated Customer Relationship Management system to track guest interactions, preferences, and build long-term relationships.

Inventory Ordering System:

  • Direct Ordering: Streamlined product ordering through preferred vendors with easy tracking of product usage.
  • Cost Management: Tools to monitor inventory levels, order history, and optimize product selection to manage costs effectively.

Employee Scheduling & Performance Management:

  • Custom Schedules: Easily generate schedules based on team availability, appointments, and business needs.
  • Performance Tracking: Monitor employee performance metrics like productivity and customer satisfaction to ensure the team delivers top-notch service and stays motivated.

Marketing Tools

  • Full Marketing Library
    Frenchies offers a comprehensive Marketing Library, containing a wide range of customizable marketing materials to help franchisees promote their salon locally. Tools include:

    • Brochures & Flyers: Ready-to-use templates for creating high-quality brochures and flyers that can be tailored with local salon information.
    • Email Campaigns: Pre-written email templates for email marketing campaigns, including promotions, new services, or local events. Franchisees can easily customize and send these to their guest lists.
    • Direct Mailers: Direct mail templates to attract local customers, boost brand awareness, and increase foot traffic.
  • Local Marketing Support
    We provide franchisees with ongoing support for local marketing initiatives, including:

    • Co-Op Marketing Funds: Access to co-op funds for marketing campaigns, allowing franchisees to promote their business on a larger scale with financial support.
    • Seasonal Promotions: Customizable seasonal campaigns and promotions that tie into holidays, local events, and key nail care trends to help drive sales year-round.
    • Grand Opening Kit: A comprehensive set of tools and materials designed to help franchisees launch their salon, including banners, digital assets, press releases, and more.
  • Website & SEO Support
    Each Frenchies franchisee receives:

    • Branded Website: A customized website with local SEO optimization to increase visibility in search engine results. This includes key features like online booking, service menus, and customer reviews.
    • SEO Tools: Tools and guidance for enhancing local search engine optimization, helping your salon rank higher in local searches to attract more customers.
    • Online Reviews: Systems and strategies to encourage customer reviews and manage online reputation across platforms like Google, Yelp, and social media.
  • Social Media Marketing Support
    Frenchies provides a comprehensive set of social media tools to help franchisees stay connected with customers and build a strong online presence. These include:

    • Content Calendar: A pre-planned content calendar with suggested posts, promotions, and local marketing campaigns to keep social media accounts active and engaging.
    • Branded Digital Assets: High-quality, ready-to-use images and graphics that are tailored to your local salon and Frenchies’ branding.
    • Social Media Ads: Training and guidance on running paid social media ads to target local markets, increase awareness, and drive traffic to your location.
  • Email Marketing Platform
    Frenchies provides franchisees with an email marketing platform integrated into the franchise’s CRM. This platform enables franchisees to:

    • Build Customer Lists: Segment email lists based on guest preferences, booking history, and demographics for more targeted campaigns.
    • Automated Campaigns: Automate marketing campaigns, such as appointment reminders, birthday offers, and promotions.
    • Track Campaign Performance: Track open rates, click-through rates, and conversion rates to gauge the effectiveness of email marketing efforts.
  • Loyalty Programs
    Franchisees are equipped with a Customer Loyalty Program to help retain guests and increase repeat business. The program includes:

    • Rewards System: Guests earn points for each visit or purchase, which can be redeemed for discounts, products, or special offers.
    • Custom Offers: Ability to create custom loyalty offers based on guest behavior, such as rewards for repeat visits or social media engagement.

Financing Assistance: Available

Interested in this Concept? Unlock it with the form below.

Presented By:

Michael Head

Broken Ladder Advisors

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