Concept Description
Frenchies Modern Nail Care aims to offer a clean, modern nail salon experience focused on hospitality, health, and guest experience. In an industry that is highly fragmented and often inconsistent, Frenchies brings a clean, modern, and elevated approach to nail care with a strong focus on hospitality, health, and guest experience.
At the core of the brand is a commitment to cleanliness and safety. Frenchies uses hospital-grade sterilization, non-toxic products, and eliminates many of the traditional elements found in typical nail salons, creating a more comfortable and healthier environment for both guests and team members.
From a business perspective, Frenchies operates in a high-frequency, essential service category where guests return every 2–4 weeks. The model includes multiple revenue streams, including services, retail, group bookings, gift cards, and a membership program called the Polish Pass. This recurring revenue component helps drive guest retention, loyalty, and stability in the business.
Frenchies is part of Head to Toe Brands, backed by The Riverside Company, providing franchisees with strong infrastructure, support, and resources across operations, marketing, and development. Owners also have the opportunity to diversify their portfolio across multiple brands within the Head to Toe Brands platform, creating long-term growth under one umbrella.
No prior beauty or nail experience is required. The ideal owner is someone who is people-focused, operationally strong, and passionate about delivering a great experience while building and leading a team.
This is a business built on people, process, and consistency, offering an opportunity to create a scalable, community-driven business in a resilient and growing category.
Testimonials
“What I liked most about Frenchies is that it is in an industry ripe for disruption. I wanted something that was recession-resistant and had good customer lifetime value compared to customer acquisition costs. With Frenchies, it’s clear that there’s a strong product-market fit for our services.”
– Amit Shah, Multi-Unit Owner Franchisee
“I evaluated at least 12 different franchises; this one is UNIQUE. This one is DISRUPTING THE NAIL INDUSTRY, and that’s something I wanted to participate in. I DIDN‘T KNOW ANYTHING ABOUT THE NAIL INDUSTRY, but I spent a lot of time with Frenchies corporate, and they educated me on the industry, the nuances of the industry, and gave me all the RECIPES FOR SUCCESS.”
– Gary Palmer, Franchisee
“Frenchies is a small community of like-minded, positive people that make you feel welcome! We came to this business because of the connection to people and that is the difference you get at Frenchies.”
– Rona Falls, Franchisee
Publicity
- Franchise Times | Head To Toe CEO, Meg Roberts, Emphasizes Beauty Brand Staying Power
- Franchising.com | Frenchies Names Multi-Unit Franchisee, Kayla Bramlet as Brand President
- Nail Magazine | From Fortune 500 to Franchising with Frenchies
- https://frenchiesnails.com/press/
Unit Option
Single, Multiple, Area Representative/Master Developer
Background
Corporate Owned Units: 1
Projected New Units: 8
Year Established: 2014
First Year Franchised: 2015
Type of Business: Franchise
Hours of Operation: Regular Business Hours
Number of Employees: Medium (6-20)
History:
Frenchies Modern Nail Care was founded with a simple but powerful idea: the nail salon experience could be better.
In 2014, husband-and-wife team Stephanie and Guy Coffey opened the first Frenchies in Littleton, Colorado with a mission to completely rethink the industry.
This wasn’t by chance. With more than 20 years of experience in franchising, both as franchisors and multi-unit franchisees, they had seen what works and what doesn’t. Guy had built and operated multiple Anytime Fitness locations, while Stephanie served as President of Waxing the City.
They didn’t just want to open a nail salon, they wanted to build a better franchise system.
What they saw in the nail industry was a massive opportunity. It was a $29B market, highly fragmented, and lacking consistency, professionalism, and trust.
Consumers were used to poor experiences, questionable cleanliness, and little brand standardization.
So they created something entirely different.
Frenchies was designed around cleanliness, health, and hospitality from day one. That meant non-toxic products, hospital-grade sterilization, and a modern, welcoming environment that elevated both the guest and employee experience.
Just as important, they built the business model around what franchisees actually need to succeed, systems, support, and a model designed to scale.
Their philosophy was simple: build a brand that guests trust, team members want to work for, and franchisees can grow.
What started as one studio quickly gained traction. Guests responded to the elevated experience. Employees were drawn to a healthier workplace. And owners saw the opportunity to step into a high-frequency, essential service category with a model built for long-term success.
Today, Frenchies continues to grow as part of Head to Toe Brands, backed by The Riverside Company, with a focus on scaling thoughtfully while maintaining the standards it was built on.
At its core, Frenchies is a brand built by franchise operators, for franchise operators, with the goal of elevating an entire industry while creating a clear path for owners to build a meaningful, scalable business.
Availability
Territories: United States
Financials
Liquidity: $150,000
*Investment Range: $472,883 - $543,231
Minimum Net Worth: $250,001, to $500,000
6 Month Cash: $10,001
Franchise Fee: $50,000
Royalty: 6%
Royalty Description: Greater of: (a) the Minimum Royalty Fee ($100/week); or (b) 6% of Gross Revenues each week.
Advertising: Local: At least $2,000 per month, beginning with the month prior to opening and continuing during the first 12 full months of operation. Afterwards, at least $1,500 per month.
National Advertising: 2% of your Gross Revenues each week, which amount is subject to change upon our notice to you.
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Available Discounts
- Veterans
- Minorities
- Women
Discount Description: Initial Franchise fee is reduced by $5,000
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: 55.5 Hours
Training Description:
Frenchies provides a comprehensive, multi-phase training program designed to support franchisees from the moment they sign their lease through opening and into ongoing operations.
- New Franchisee Training (NFT)
Training begins after the lease is signed with a combination of virtual and in-person learning. This includes a 2-day in-person training along with virtual sessions covering core areas of the business such as operations, team leadership, financial management, marketing, performance tracking, and technology systems. Owners are required to attend, with managers encouraged to participate as well. - Dedicated Onboarding Coach
From the start, each franchisee is paired with a dedicated onboarding coach who guides them through the entire pre-opening process. This includes regular check-ins, structured milestones, and support across site selection, buildout, hiring, and pre-opening marketing. The goal is to keep owners on track and fully prepared for a successful launch. - Rev Up for Opening (REVO)
As franchisees approach opening, they complete a structured 40-hour virtual “train the trainer” program. This includes the owner, salon manager, and lead nail technician, ensuring leadership is aligned and fully prepared to train the broader team and execute a successful opening. - Hands-On & Studio-Level Training
Additional hands-on operational training takes place both during initial training and directly in the studio environment. This ensures franchisees understand the day-to-day flow, guest experience, and team management in a real-world setting. - Nail Specialist Training Program
Frenchies provides a 40-hour training program for new nail specialists, focused on service standards, cleanliness protocols, and the Frenchies guest experience. This supports consistent service delivery and strong team onboarding from day one. - Grand Opening Support
As the studio prepares to launch, the Frenchies team provides in-person training and support at the studio to ensure a smooth and successful grand opening. - Field Support & Ongoing Coaching
After opening, franchisees transition to a dedicated field support coach focused on performance and growth. Owners receive ongoing support through a consistent cadence of calls, including regular check-ins to review KPIs, operations, staffing, and marketing initiatives. This ensures continued accountability and optimization of the business. - Ongoing Training & Development
Franchisees have access to a Learning Management System with continuous education, new course content, and virtual training pathways. Additional learning is supported through webinars with vendors and industry experts. - Annual Conference & Continued Education
Franchisees are invited to attend the annual Frenchies conference, which includes vendor showcases, educational sessions, networking opportunities, and recognition through awards. Additional opportunities include tradeshows, seminars, and continued education to support long-term growth. - Frenchies provides a comprehensive, multi-phase training program designed to support franchisees from the moment they sign their lease through opening and into ongoing operations.
- New Franchisee Training (NFT)
Training begins after the lease is signed with a combination of virtual and in-person learning. This includes a 2-day in-person training along with virtual sessions covering core areas of the business such as operations, team leadership, financial management, marketing, performance tracking, and technology systems. Owners are required to attend, with managers encouraged to participate as well. - Dedicated Onboarding Coach
From the start, each franchisee is paired with a dedicated onboarding coach who guides them through the entire pre-opening process. This includes regular check-ins, structured milestones, and support across site selection, buildout, hiring, and pre-opening marketing. The goal is to keep owners on track and fully prepared for a successful launch. - Rev Up for Opening (REVO)
As franchisees approach opening, they complete a structured 40-hour virtual “train the trainer” program. This includes the owner, salon manager, and lead nail technician, ensuring leadership is aligned and fully prepared to train the broader team and execute a successful opening. - Hands-On & Studio-Level Training
Additional hands-on operational training takes place both during initial training and directly in the studio environment. This ensures franchisees understand the day-to-day flow, guest experience, and team management in a real-world setting. - Nail Specialist Training Program
Frenchies provides a 40-hour training program for new nail specialists, focused on service standards, cleanliness protocols, and the Frenchies guest experience. This supports consistent service delivery and strong team onboarding from day one. - Grand Opening Support
As the studio prepares to launch, the Frenchies team provides in-person training and support at the studio to ensure a smooth and successful grand opening. - Field Support & Ongoing Coaching
After opening, franchisees transition to a dedicated field support coach focused on performance and growth. Owners receive ongoing support through a consistent cadence of calls, including regular check-ins to review KPIs, operations, staffing, and marketing initiatives. This ensures continued accountability and optimization of the business. - Ongoing Training & Development
Franchisees have access to a Learning Management System with continuous education, new course content, and virtual training pathways. Additional learning is supported through webinars with vendors and industry experts. - Annual Conference & Continued Education
Franchisees are invited to attend the annual Frenchies conference, which includes vendor showcases, educational sessions, networking opportunities, and recognition through awards. Additional opportunities include tradeshows, seminars, and continued education to support long-term growth.
Operational and Marketing Tools:
Frenchies provides franchisees with a robust, integrated set of operational and marketing tools designed to simplify day-to-day management, enhance the guest experience, and drive consistent, scalable growth.
Operational Tools & Systems
Franchisees are equipped with a comprehensive operations manual, standardized protocols, and detailed checklists to ensure consistency and efficiency across all studios. A guided Studio Opening Roadmap walks owners step-by-step from site selection through grand opening, supported by a dedicated onboarding team.
Performance is tracked through multiple tools including KPI dashboards, monthly “report cards,” and the “Nailed It” report, giving franchisees clear visibility into key metrics such as revenue, memberships, utilization, and team performance. Leaderboards and benchmarking tools help drive accountability and continuous improvement.
Frenchies utilizes Zenoti, a fully integrated, cloud-based salon management system that powers daily operations. This includes scheduling, POS, payroll integration, inventory management, guest profiles, and real-time reporting. Franchisees can manage appointments, track team productivity, monitor financial performance, and oversee the entire business from one platform.
Inventory and procurement are streamlined through preferred vendor partnerships and centralized ordering systems, allowing franchisees to efficiently manage product usage, costs, and supply levels.
Employee scheduling and performance management tools allow owners to optimize staffing, track productivity, and maintain high service standards across their team.
Guest & Membership Management
A built-in CRM and lead management system allows franchisees to track guest interactions, manage leads, and build long-term relationships. Leads from the corporate website are distributed directly to franchisees, with tools to track conversions and follow up effectively.
The Polish Pass membership program is fully integrated into the system, with automated billing, tracking, and reporting tools that support recurring revenue, retention, and lifetime value.
Frenchies also provides a structured Guest Experience Cycle to help franchisees consistently deliver a high-quality, hospitality-driven experience at every touchpoint.
Marketing Tools & Support
Franchisees have access to a comprehensive marketing library with customizable, professionally designed assets including brochures, flyers, email campaigns, and direct mail templates. These tools make it easy to execute polished, on-brand local marketing.
A strong focus is placed on local store marketing, with ongoing support for community partnerships, events, and grassroots outreach. Franchisees also benefit from co-op marketing opportunities, seasonal campaigns, and a complete grand opening marketing kit.
Each location receives a branded, SEO-optimized website with integrated online booking, service menus, and review management tools. Franchisees are supported with strategies to drive online reviews and maintain a strong digital presence.
Social media support includes content calendars, branded digital assets, and guidance on running paid social campaigns to drive awareness and traffic in the local market.
An integrated email marketing platform allows franchisees to build and segment customer lists, automate campaigns such as reminders and promotions, and track performance metrics like open and conversion rates.
Loyalty & Retention Tools
Franchisees are equipped with a built-in loyalty program that rewards repeat visits and encourages guest retention. Owners can create customized offers based on guest behavior, helping increase frequency, engagement, and long-term value.
Financing Assistance: Available
