Go Painting

a Fran Growth company

Go Painting is the only 100% commercial B2B painting franchise in the U.S., specializing exclusively in serving property managers and business owners. With job sizes 8–10 times larger than residential projects, franchisees enjoy fewer clients, bigger contracts, and strong recurring revenue. Backed by 15+ years of proven success across multiple markets, the brand offers a competitive edge and a scalable model built on relationships, quality, and consistency. Ideal owners are B2B-minded professionals who value long-term partnerships, disciplined operations, and high-growth potential.

Categories: Business Services, Painting

Concept Description

Go Painting’s unique focus on commercial painting sets us apart from competing brands. With our B2B model, franchise owners will serve business professionals instead of homeowners. This means a greater focus on long-term relationships, resulting in a continuous stream of repeat business. Franchise owners will have the opportunity to focus on fewer, bigger projects and have more time to oversee quality, manage customer relationships, and drive revenue and profit growth.

Painting is what we do, creating unforgettable experiences is who we are. We believe that painting is not just a technical skill, but a means to connect with others and inspire. We are the first and only commercial painting franchise brand. This means we have competitive edge, market advantage, and unique opportunities for growth and success. Our clientele consists of property managers and owners in HOA, Multi-Family Residential, Retail, Industrial, Office, and Special Purpose sectors.

Territories availability is wide open.  Go Painting is not a new concept.  Although we’re relatively new to franchising, we’ve been in business for over 15 years and have a proven track record of sustained success in 4 distinct markets.

Unit Option

Single, Multiple

Background

FDD Franchised Units: 39

Corporate Owned Units: 3

Projected New Units: 9

Year Established: 2022

First Year Franchised: 2023

Type of Business: Franchise

Hours of Operation: Regular Business Hours

Number of Employees: Small (1-5)

History:

Go Painting’s history is rooted in the entrepreneurial spirit of its founders, Shaun McMurry and Cory Summerhays, who forged a strong connection during their college years. Their journey into the painting industry began with a transformative summer internship, where they not only honed their painting skills but also learned the ropes of entrepreneurship. This early experience laid the foundation for their future endeavors.

After several years of collaboration, Shaun and Cory eventually took separate paths. Cory ventured to Las Vegas and founded his own painting company focusing exclusively on commercial painting. Meanwhile, Shaun thought he was burnt out on construction and explored various entrepreneurial ventures.  What Shaun has since realized is he was burnt out on residential construction with its often irrational interactions with emotional homeowners.

Shaun and Cory rejoined forces in 2010 when they opened the Utah location and in 2013 Shane Sandall completed the partnership opening its Arizona location. In 2018 Boise Idaho became its fourth location and the company has emerged as market leaders in each location. While Go Painting started franchising in 2023, franchising has been in the blood since the beginning, as the business grew similar to a franchise system with Shaun and Shane being the original two “franchisees”. Today, with 15+ years of experience, Go Painting stands as a testament to their collective vision and dedication.  This remarkable journey underscores Go Painting’s commitment to excellence in commercial painting and its unwavering focus on delivering unforgettable services to clients in diverse industries.

Availability

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Not Available
Available
Focus

Territories: United States

Financials

Liquidity: $50,000

*Investment Range: $136,700 - $180,200

**Average Investment: $180,000 - $250,000
Provided by the Franchisor

Minimum Net Worth: $100,001 to $250,000

6 Month Cash: $30,001

Franchise Fee: $59500

Royalty: 5-7%

Royalty Description: 7% of Gross Revenue to $749,999; 6% $750,000-$2.99M; 5% $3M+ (per territory, set annually)

Advertising: Year 1: at least $15,000 local marketing; Year 2+: greater of 1% of Gross Revenue or $10,000; plus at least $1,750/month SEO and digital

National Advertising: 2.0% of your monthly Gross Revenue.

Ramp-Up: 1 to 3 months

Passive Ownership: Passive Ownership NOT Allowed
Passive Ownership means the owner is working 15 hours or less per week in the business.

Available Discounts

  • Veterans

Discount Description: 10% off the IFF.

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: N/A

Lease Negotiation Assistance: N/A

Length of Training: 56 - 84 hours.

Training Description:

We will give you an approximately 10-day training and familiarization program, known as Go University, before the start of your business. Training will be held virtually and at our in Salt Lake City, UT home office, unless another location is designated (Franchise Agreement, Section 3.1). The initial training program is included in the Initial Franchise Fee. All your accommodations, travel, room, board, and wage expenses during this period are borne exclusively by you. The training program must be completed by all franchise owners.

Operational and Marketing Tools:

Franchise owners at Go Painting are equipped with a comprehensive arsenal of resources to ensure their success. They gain access to our extensive marketing asset library, which includes a wealth of marketing, sales, and production materials, ranging from brochures and business cards to tradeshow materials, logos, and letterheads. Moreover, franchise owners receive client presentation materials, job site essentials, flyers, signs, door notices, and essential safety tools.

In addition to these valuable resources, new franchise owners are provided with an initial database of potential customers within their territories. The founders of Go Painting are committed to a hands-on approach, actively coaching and guiding franchise owners in establishing and building lasting relationships with these customers. Furthermore, leads generated through the franchisor are shared with the franchisee and projects obtained through our national accounts are extended to them as well. To manage all aspects of their business effectively, franchise owners rely on our CRM system, Go Sell, which serves as a vital tool in handling leads, proposals, and the entire sales pipeline, initial contact or request for proposal to proposal submission and project completion.

Financing Assistance: N/A

Interested in this Concept? Unlock it with the form below.

Presented By:

Maria Rogers

FranMent

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