goGLOW

GoGlow is a business that actively promotes, offers, and provides customized, paraben-free and sulfate-free sunless tanning services in a relaxing modern environment.

Categories: Beauty & Spa, Health/Wellness

Concept Description

goGLOW offers sunless tanning services designed to minimize odor, orange tones, and tackiness.

goGLOW is a storefront-based custom sunless airbrush tanning service that utilizes proprietary skincare products, tanning solution, and equipment. goGLOW provides spray tanning as a professional service. Our skincare experts focus on education along with providing the best sunless airbrush tan on the market.

goGLOW’s proprietary products only use the best ingredients that are natural plant-based and vegan, paraben-free, cruelty-free and made in the USA. Our optional salon suite launch strategy is a huge competitive advantage allowing franchisees to launch, train their teams, build their clientele and reviews all before opening their flagship location. The simplicity and scalability of the goGLOW franchise is key!

Unit Option

Single, Multiple

Background

FDD Franchised Units: 20

Corporate Owned Units: 3

Projected New Units: 32

Year Established: 2010

First Year Franchised: 2021

Type of Business: Franchise

Number of Employees: Small (1-5)

History:

Raised by a tenacious single mother, she learned the importance of hustle, passion and never to settle. After graduating from University of MN Melanie went on to spend several years in public service, where she specialized in domestic violence and the criminal justice system

response to victims of domestic violence. Day in and day out, Melanie fought for women who had lost their spark, their sense of self and their hope to live violence-free lives. She helped them to rebuild the life they deserved. While maintaining her full time Probation Officer career, Melanie attended the Aveda Institute and completed the Esthiology program.

In 2010, she drew on her foundation as an esthetician to bring health, confidence and passion to the women in her community. Melanie started goGLOW as a mobile sunless tanning service. She spent her days working hard in public service and her nights building the dream – to help women grow and glow.

Availability

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Not Available
Available
Focus

Territories: United States

Financials

Liquidity: $150,000

*Investment Range: $329,600 - $578,750

Minimum Net Worth: $250,001, to $500,000

Franchise Fee: $60,000

Royalty: 8%

Royalty Description: Greater of 8% of Net Revenue or minimum royalty ($2,000-$2,800/month)

Advertising: 1% of Net Revenue (Local Advertising Requirement)

National Advertising: 1% of the Net Revenue generated by the Franchised Business over the preceding period.

Ramp-Up: 1 to 3 months

Passive Ownership: Passive Ownership NOT Allowed
Passive Ownership means the owner is working 15 hours or less per week in the business.

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: Available

Lease Negotiation Assistance: Available

Length of Training: 52 hours

Training Description:

  • 3 days Live Training in Minneapolis
  • 2 days on in Franchisee’s Market

Operational and Marketing Tools:

Ongoing Support

  • Continued Marketing Assistance
  •  Sales Training and education for sales team
  •  Learning Management System – LMS
  •  Cost negotiation on equipment & products
  •  Micro-Influencer Marketing Support
  •  Social Media Pre-Marketing Support (Client Driven Content)
  • Recruiting Assistance

 

Marketing Strategies

  • Word of Mouth
  •  Local Store Marketing (LSM)
  •  Influencer Marketing through social media
  •  Customer-Generated Content via social media
  •  Digital / SEO
  •  Event Based Marketing
  •  Local Partnerships

Financing Assistance: N/A

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Presented By:

Maria Rogers

FranMent

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