Concept Description
One Call for Property Managers
Gorilla Property Services operates in the highly fragmented $30.5 billion exterior cleaning and property maintenance industry, positioning itself as the “One Call” solution for property and facility managers.
- The business model spans both B2B and B2C markets, serving commercial properties, industrial facilities, multi-family housing, hotels, and residential homeowners
- This dual-market approach creates year-round recurring revenue opportunities and helps smooth out seasonal fluctuations that often challenge single-service competitors.
Comprehensive Service Portfolio
Franchisees offer a wide range of exterior maintenance services including pressure washing, gutter cleaning, window cleaning, roof and moss removal, graffiti removal, dryer vent cleaning, snow removal and salting, and holiday light installation.
- Many of these services—such as dryer vent cleaning, graffiti removal, and snow clearing—are required by building insurance companies and local bylaws, creating essential and recurring demand
- This breadth of services allows franchisees to capture more wallet share from each client while establishing long-term relationships with property managers.
Technology-Driven Operations
What sets Gorilla apart is its proprietary CRM platform, Gorilla Pro, which enables franchisees to manage their entire business from a smartphone.
- Through this system, franchisees handle inbound customer calls, schedule services, send estimates, process payments, communicate with customers, and track technicians—all from a single mobile interface
- The platform includes lead tracking, custom SMS automations, reputation management, and client conversation tools, providing everything needed to manage and nurture the customer journey.
Proven Canadian Track Record
The Gorilla brand launched in Canada in 2015 and began franchising in 2017, building a network of 48 operating units across Canada before expanding to the United States.
This established track record demonstrates the model’s viability and provides incoming U.S. franchisees with proven systems, refined operational procedures, and franchise support infrastructure that has been tested and optimized over several years.
Low Barrier to Entry, High Scalability
With a total investment range of $100,100 to $271,100 and a home-based, 100% mobile model, Gorilla Property Services offers an accessible entry point into business ownership
- Franchisees start with just one technician and one service vehicle, then add techs and vehicles as the business scales
- The model supports both owner-operators who want to be hands-on and semi-absentee owners seeking a scalable investment
Unit Option
Single, Multiple
Background
FDD Franchised Units: 1
Corporate Owned Units: 0
Projected New Units: 13
Year Established: 2014
First Year Franchised: 2016
Type of Business: Franchise
Hours of Operation: Occasional Evenings or Weekends
Availability
Financials
Liquidity: $100,000
*Investment Range: $128,950 - $214,500
Minimum Net Worth: $250,001, to $500,000
Franchise Fee: 1 Unit - $49500; 2nd Unit - $40.000; 3rd Unit - $35000; 4th Unit; and each additional - $30000
Royalty: 4% - 6%
Royalty Description: 6% of gross sales up to $500,000; 4% of gross sales over $500,001; $500/month minimum royalty applies after 6 months of opening
Advertising: None required (no local advertising spend obligation; franchisor is not required to spend on local advertising and does not currently require any additional local marketing fund)
National Advertising: 2%
Passive Ownership: Semi- passive after 1 year
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: Daily Tasks for Semi-Absentee Owners -Set and monitor goals/KPIs -Oversee manager operations -Review Gorilla Pro CRM management -Oversee marketing and networking management -Monitor technician service for regular accounts -Client management handled through Gorilla Call Center What Makes Semi-Absentee Work -100% Mobile Business: The entire operation can be run from a phone using the proprietary Gorilla Pro CRM -24/7/365 Call Center Support: The franchisor provides a call center that handles inbound customer calls and client management, reducing the owner's direct involvement -Minimal Staffing to Start: Only 1 technician and 1 vehicle needed initially, with additional staff added as the business scales
Available Discounts
- Veterans
Discount Description: 10% off the initial franchise fee for the first territory. Requires verification of honorable separation via Veteran ID cards, DD-214, or other documentation.
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A
Length of Training: 4–6 days of formal instruction, depending on attendee experience
Training Description:
Training is conducted through Gorilla University, a 6-phase program combining virtual and in-person instruction.
- Virtual/classroom training: 15–28 hours
- In-person field training: 16 hours (hands-on with current franchisees)
- Total: Approximately 4–6 days of formal instruction, depending on attendee experience
Training is held at a US-based facility (or designated location) and includes up to 4 attendees at no additional fee—must include the operating principal and managers.
Operational and Marketing Tools:
Marketing Strategies
Google My Business
We will assist the setup of a Google My Business/Google Maps location with an internal automated 5 Star Review portal
Grand Opening/4 Month Business Booster
We will set up all online Grand Opening SEO/PPC & Social Media Campaigns to drive traffic to the location
Branded Micro Site with Online Booking
Each Franchise has a custom microsite for their territory that includes proven calls to action embedded to capture all leads. With a link to the Call Center as well as an online booking feature.
Gorilla Pro (CRM)
The franchisee gets a robust custom CRM where all leads live from each lead generation source. Easy lead tracking, custom SMS automations, funnels, mapping/tagging, reputation management, and client conversations all under one login. The Gorilla Pro CRM provides all the tools necessary to manage and nurture the customer journey.
Local SEO/PPC
Utilization of Gorilla’s In-House Marketing staff for local SEO & PPC digital marketing. Proven on-page and off-page Gorilla SEO success strategy, Organic, Social Media advertising, and Content marketing. Organic SEO & PPC Campaigns are a key driver of leads to the franchise microsite.
Ground Game Marketing
The Franchisor will provide the Franchisee with a proprietary Ground Marketing Online Platform (AI Powered!) and training with the strategies, tactics, and suggested B2C and B2B marketing activities.
Partners/Relationship Marketing
The Franchisor will provide the Franchisee with a proprietary Partners/Relationship Marketing Online Platform and training with the strategies, tactics, and suggested B2C and B2B marketing activities.
Direct Mail Marketing
Gorilla will provide access and programs available for Direct Marketing campaigns to individual homes (Residential targeting) for home exterior maintenance needs
The Gorilla In-House Marketing Team
The Marketing Team will assist with all SEO/PPC and Social Media campaigns. Additional collateral material for Social Media posts (FB/INSTA/TikTok/LinkedIn) are developed with fresh content each month for Franchise Partners.
Financing Assistance: Available
