Gotcha Covered

Gotcha Covered franchise owners enjoy high-income potential, impressive margins, and a great lifestyle selling blinds, shutters, shades and custom draperies to home and commercial customers.

Categories: Home Improvement, Interior/Exterior Design

Concept Description

Best Opportunity You Never Thought Of!

Who Is Gotcha Covered?

  • Covering B2B and B2C windows with customer window treatments
  • Offering virtually everything for the inside of the window including blinds, shades, shutters, window film, curtains, draperies, and more.
  • Flexible business with excellent work/life balance
  • Home-based initially with the option to expand into a retail store front

Why The Custom Window Treatment Business?

Look around and you will see windows everywhere. Every home and every business has windows that needs to be covered. This $30 billion industry is largely unbranded. Here’s some of the reasons we think it’s the best opportunity you’ve never heard of:

  • Fragmented industry – the largest retailer has 3% market share, and the rest is mostly small, independent dealers that lack buying power, marketing sophistication or technology
  • Simple business requires no design experience
  • Regardless of the economy, windows always need to be covered
  • High margins, low overhead, and cash flow friendly
  • Extremely lucrative

Unit Option

Single, Multiple

Background

FDD Franchised Units: 160

Corporate Owned Units: 0

Projected New Units: 6

Year Established: 2001

First Year Franchised: 2009

Type of Business: Franchise

Hours of Operation: Regular Business Hours

Number of Employees: Small (1-5)

History:

The Gotcha Covered story begins in the 1990’s as a technology company. In an industry notoriously void of technology, the founders developed software to streamline the sales process. Gotcha Covered became the current entity and began franchising in 2009. Since then, we have continued to grow, evolve, hit significant milestones, and win awards. We are still the market leaders in technology with a custom-built CRM that alleviates paperwork and headache for hundreds of franchise owners.

  • 2009: Started franchising as Gotcha Covered
  • 2015: Launched proprietary franchise management software
  • 2016: Aggregated online rating of 4.9/5 stars; maintained ever since
  • 2019: Surpassed $25 million in annual sales; surpassed 100 franchise locations
  • 2020: Ranked as a Top 500 Franchise by Entrepreneur magazine for the first time
  • 2021: Surpassed $50 million in annual sales; acquired by Five Star Franchising
  • 2022: Sold a record number of franchises and won a record number of 10 industry awards
  • 2023: Surpassed 150 franchise locations open

Availability

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Focus

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Focus

Territories: United States, Canada: Registered

Financials

Liquidity: $150,000

*Investment Range: $111,760 - $145,500

**Average Investment: $111,760 - $145,500
Provided by the Franchisor

Minimum Net Worth: $250,001, to $500,000

6 Month Cash: $10,001

Franchise Fee: $69,900

Royalty: $2,000

Royalty Description: The flat-fee royalty scales from $350 to $1,400/month over 12 months; increases to $2,000/month in year four.

Advertising: Local: You must spend a minimum of 5% of your annual gross revenue on marketing for your operations in your territory, in addition to your Marketing Fund Fee.

National Advertising: 1,000 ; The flat-fee advertising fee scales from $0 in month one to $1,000 in month 24 to allow the franchisee adequate time to develop a strong income stream.

Ramp-Up: 4 to 6 months

Passive Ownership: Passive Ownership NOT Allowed
Passive Ownership means the owner is working 15 hours or less per week in the business.

Available Discounts

  • Veterans

Discount Description: We participate in the VetFran program. Under this program, honorably discharged United States veterans or their spouses receive a 10% discount on our Initial Franchise Fee. You are required to provide us with a copy of your DD214 to receive this discount.

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: N/A

Lease Negotiation Assistance: N/A

Length of Training: 6 weeks

Training Description:

Support & Training

  • Initial Training: 5 weeks virtual Training and one week at the HQ in Denver
  • Advanced Training: 5 days offered after the first six months of business
  • Ongoing Training: Webinars for training in sales & marketing, business building, products and more, business development workshops, and annual meeting
  • Intranet for on demand training and support

Operational and Marketing Tools:

Our proprietary franchise management software drives efficiency across all aspects of your business

  • Appointments, Estimates, Orders, Reports
  • Collaboration and Inspiration
  • Client relationship management
  • Workflow management
  • Accounting integration
  • E-marketing integration

Our remarkably high 4.9/5 online rating, as well as our partnerships with home services websites, increase your potential for leads and referrals

  • At launch, we ensure that your business is listed with our partners so you have immediate visibility with your new client base. (Angi, HomeAdvisor, HomeStars, Houzz, Yelp, etc.)
  • When possible, our partners provide discounts on membership fees, select keywords, lead bundles, and more.

Our proven digital marketing assets convert views and clicks into clients

  • Personalized initial marketing plan
  • Personalized website and SEO
  • Personalized monthly e-newsletters
  • National marketing campaigns
  • Social media content and ads
  • LinkedIn and Google profiles
  • Analytics dashboard
  • Online review solicitation

Our sales and marketing tools make your local presence memorable

  • Direct marketing materials
    • Business cards
    • Direct mail
    • Print ads
    • Door hangers
    • Trade show displays & banners
    • Vehicle wraps
    • Postcards
    • Kiosks
    • Promotional products

  • Franchise Starter Package includes a number of assets to help you engage customers right away, including our robust, multi-vendor sample kit

  • Tools, resources and knowledge to help build a local referral network with furniture stores, interior designers, builders, realtors, and more (A-NET)

Financing Assistance: Available

Interested in this Concept? Unlock it with the form below.

Presented By:

William Huffhine

Quantum Franchise Group

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