Concept Description
Testimonials
Video:
- Meet Franchisee Phil Herron of Long Island, NY – Hallmark Homecare
Quotes:
“I chose Hallmark Homecare over other franchise opportunities because of its innovative business model in a growing industry, relatively low start-up costs, and highly experienced and supportive leadership team.” -Franchisee Quote.
“I’m very excited to join the Hallmark family because it offers more than just financial reward; I can positively and meaningfully impact my community, which aligns with my values.” -Franchisee Quote.
“Hallmark’s business model resonated personally with me due to my experience when both of my grandmothers moved to assisted living facilities during their final years. I believe the change of environment and overall lack of “warmth “in the facility, accelerated the decline of their health and overall well-being. By connecting the client and caregiver in Hallmark’s direct-hire model enables the client’s dollars to go further and the caregiver ultimately earns higher wages for their hard work and dedication to the mission.” -Franchisee Quote.
Founder and CEO, Steve Everhart has a proven track record in the franchise space and knows the ins and outs of the homecare industry. He has assembled an impressive and experienced leadership team to guide the launch process whether you have industry experience or not.”-Franchisee Quote.
We were attracted to Hallmark because we were seeking a way to give back to the community in helping seniors to ‘age in place’ as is preferred these days. The vast experience of Hallmark’s leadership team gave us confidence to explore a new industry for our next business venture.” -Franchisee Quote.
“We were initially drawn to Hallmark Homecare because of its strong reputation and commitment to providing high-quality care. However, what truly solidified our decision was our firsthand experience with the exceptional support provided by Hallmark’s leadership team and their genuine dedication to helping seniors age in place. The discovery process was exceptionally well-organized, informative, and timely. We found the validation from existing franchise owners and their shared experiences to be particularly valuable. We’re thrilled to join the Hallmark Homecare family and contribute to making a positive impact on our community.” -Franchisee Quote.
“The experience of the leadership team and the business model made this franchise the perfect fit for me out of the five I explored. The weekly Zoom calls enabled us to ask questions and learn about Hallmark from owners and the full leadership team. These calls gave us an opportunity to hear questions from other candidates too, and think more broadly as potential franchisees during the discovery process.” -Franchisee Quote.
“We have been looking into other investments and business opportunities. We were immediately drawn to Hallmark over other franchises for a variety of reasons. In many ways Hallmark is a natural extension of what we already do. We hire RNs, LPNs, CNAs, CMAs and Caregivers and place them with our client facilities. With Hallmark, we will hire caregivers and place them in client homes.” -Franchisee Quote.
“We chose Hallmark Homecare over other franchise opportunities because it offers a superior high revenue – low-risk business model; and we’ll be supported day-to-day by an incredible leadership and support team.” -Franchisee Quote.
“Along with the leadership calls, hearing from the other franchise owners in the validation calls in such a raw, candid way, gave me a clear picture of the Hallmark Homecare business model. I love the realness and am very excited to get started!” -Franchisee Quote.
“As a retired advanced practice registered nurse, I understand the need for homecare and the struggle for family members to provide care for their loved ones. Insurance, Medicare and Medicaid can only offer so many days of care, and what happens after those days are up, can be difficult for patients and their families to navigate. We recognized the simple model and operation with Hallmark Homecare and the resumes of the leadership team gave us great comfort, knowing that we will have amazing support.” -Franchisee Quote.
“We were attracted to Hallmark because it offers more than just financial reward, aiming to make a positive impact to society. We want our new business efforts to contribute to something bigger and more meaningful.” -Franchisee Quote.
Publicity
Video: Vimeo Showcase
Blog: Hallmark Homecare Blog
Unit Option
Single, Multiple
Background
FDD Franchised Units: 59
Corporate Owned Units: 0
Projected New Units: 26
Year Established: 2011
First Year Franchised: 2019
Type of Business: Franchise
Number of Employees: Small (1-5)
History:
Hallmark Homecare is different than all other homecare franchises. We are a technology-enabled referral agency for caregiver recruitment and client matchmaking.
Hallmark Homecare is an industry innovator and promises to be the next iteration of in-home care across America. They’re solving challenges of the high overhead and chronic shortages plaguing the traditional senior care industry.
- Clients save money, receive more personalized care, and have more control.
- Caregivers earn higher wages and enjoy a preferred work arrangement.
- Franchisees enjoy a low over head, home-based business with attractive profits, and they make a difference in the lives of others.
For the Family (Client):
We interview the family (client) and senior who need help. Hallmark then develops an ideal Caregiver profile. We do all the vetting and background screening of prospects, and then give the client access to Caregivers that are experienced, educated, and have professional certifications.
Unlike a traditional homecare agency, the family employs the Caregiver(s) and has complete control of the relationship allowing them to make all the decisions related to their care. Equally important, the caregivers are NOT employees of the franchisee!
For the Caregiver:
Caregivers prefer working with Hallmark Homecare because they work directly with the family, they can earn higher wages, and they have more control over their schedule. Hence, we have a large pool of qualified Caregivers to choose from. Labor shortage is not a factor for the Hallmark Homecare model.
For the Franchisee: The Hallmark Homecare business model is more profitable than a traditional homecare agency with less overhead and fewer employees. The model is lightly regulated, which means the franchisee is not spending as much time with compliance and licensing fees and protracted start-up timeframes.
With the home-based model and two-level launch program, franchisees can be operating their business and generating revenue within weeks of launching.
Hallmark Homecare provides a win-win-win, for the Client, the Caregiver, and the Franchisee!
Availability
Territories: United States
Financials
Liquidity: $100,000
*Investment Range: $109,500 - $134,500
**Average Investment: $109,500 - $134,500
Provided by the Franchisor
Minimum Net Worth: $100,001 to $250,000
Franchise Fee: $59500
Royalty: 6%
Royalty Description: 6% of Gross Sales (min. $500/month per territory)
Advertising: None required (no mandatory local ad spend)
National Advertising: The greater of: (i) 1% of Gross Sales, or (ii) $150 multiplied by the number of Protected Territories you purchased.
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: Semi-Absentee Ownership Yes - With a full time sales person, a Franchisee can progress to a semi-absentee role over time.
Available Discounts
- Veterans
Discount Description: VetFran Discount: $5,000 off initial territory franchise fee
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A
Length of Training: 5 Weeks
Training Description:
Initial Training
Hallmark Homecare has a strategic launch program to ensure franchisee success.
Initial training is home-based and can commence as soon as the franchise partnership is confirmed. It includes approximately 40 hours of home-based study.
- Video-based training series
- Online learning system
- Industry overview
- Marketing basics
- Sales and development direction
- One on one scheduled coaching
- As needed (on demand) assistance
- Business setup and growth planning
- Corporate handles all recruitment and placement
- Back-office tasks are handled by Corporate
Franchisees can quickly progress to assume full, independent operation of their business. Support and training is ongoing beyond initial training. Franchisees will participate in 4 days of live instruction with the leadership team at the training center in Irvine, CA.
- Sales and marketing
- Business administration and management
- Client interview
- Caregiver search and recruitment
- One on one scheduled coaching
- As needed (on demand) one-on-one assistance
- Monthly webinars
- Annual Convention and regional meetings
Franchisees can quickly progress to assume full, independent operation of their business within 60 days (in most states) due to this accelerated launch program.
On-Going Support
One-on-one coaching starts at launch but is ongoing to support growth and success. Franchisees will also participate in continued education opportunities, conferences, and more to increase momentum and ensure sustainable success.
Operational and Marketing Tools:
Marketing Strategies
Helping Franchisees Acquire Clients and Caregivers:
We have years of experience with how to find families and Caregivers, and we know there are many ways to find them. We have identified specific pillars of marketing and the timing for these strategies. The support team coaches franchisees on timing to engage certain strategies based on their market, skills of the franchisee, their progress in the launch phase and beyond.
- Referral Relationships from the Healthcare Community
- Online Listings, Digital Marketing, social media and Gorilla Marketing tactics
We coach franchisees through simple (and easy) techniques to develop the high value referral relationship channel.
Hallmark provides a suite of assets for franchisees to use in their marketing efforts, and we advise on best practices.
Financing Assistance: N/A
