Hello Garage

Categories: Home Improvement, Interior/Exterior Design

Concept Description

Let’s face it; for most people, the garage is the home’s true front door. So, at Hello Garage, our mission is to transform garages and create remarkable customer experiences — we elevate the garage from cluttered junk drawer to America’s true front door. The Hello Garage franchise currently focuses on concrete floor coatings, storage cabinets and accessories like slat wall and lighting. Hello Garage has over 45 years of experience and leverages the research and manufacturing capabilities of Supportworks. We aim to elevate expectations for professionals in related trades. So, close your eyes and join us in imagining the possibilities. Then open them and say it out loud: Hello Garage.

Now, let’s talk about why those possibilities are so exciting. First, garage renovation is a booming, $2.2 billion COVID-resistant industry, consistently growing around 5% annually.

Second, Hello Garage was developed by a team that has spent the past 12 years championing the success of more than 130 contractors across North America (who average $9 million in annual revenue) by providing them with high-quality products, intuitive software, proprietary training and much more. And, we do it for Hello Garage franchisees too.

Hello Garage aims to transform garages and improve the homeowner experience.

Unit Option

Single, Multiple

Background

FDD Franchised Units: 73

Corporate Owned Units: 14

Projected New Units: 0

Year Established: 2019

First Year Franchised: 2020

Type of Business: Franchise

Hours of Operation: Regular Business Hours

History:

Hello Garage Franchising is a privately held, family-run businesses. It is backed by the financial strength of Supportworks and Thrasher, which are also privately held by the Thrasher family. The Thrasher family started the business back in 1975 and has enjoyed significant growth and financial strength in its 45-year history.

Availability

Not Available

Available

Focus

Territories: United States

Financials

Liquidity: $75,000

*Investment Range: $165,340 - $205,250

Minimum Net Worth: $100,001 to $250,000

Franchise Fee: $49,500

Royalty: 3%

Royalty Description: The greater of $150 or 3% of Gross Revenue

Advertising: Local: a minimum spend amounting to the greater of 10% of Gross Revenue or $60,000 per year.

National Advertising: Currently not assessed.

Ramp-Up: 1 to 3 months

Passive Ownership: Passive Ownership NOT Allowed
Passive Ownership means the owner is working 15 hours or less per week in the business.

Available Discounts

Veterans

Discount Description: We offer a Veteran discount to honorably discharged veterans of the United States armed forces and their spouses. We will reduce the Initial Franchise Fee for your first Protected Territory by 10% for veterans and/or their spouses who have received an honorable discharge from the military and meet our qualifications for a Hello Garage Franchised Business.

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: N/A

Lease Negotiation Assistance: N/A

Length of Training: Approximately 14 days

Training Description:

Initial Training

Kickoff calls and virtual training (webinars) in advance of Hello Garage New Franchise Training 101 (HG 101) plus assignments completed online in the Learning Center
4 days of HG 101 — classroom and installation training in Omaha
Virtual training (webinars) post HG 101
Onsite visit by Onboarding Coach, Business Coach and/or other Coach around grand opening of franchise
2 days of Hello Garage New Franchise Training 201 — classroom training in Omaha within the first year of business
Coursework and resources available online via the Learning Center to supplement the training and train your team
Training content will cover all facets of running a franchise including marketing, customer care, the CRM and apps, sales, hands-on installation, accounting, recruiting, hiring, and team management.

Operational and Marketing Tools:

On-Going Support

We will be champions of your success through genuine relationships and radical support.
Dedicated Onboarding Coach and Business Coach who will be your main point of contact and can connect you with many internal resources. They (or another coach) will also provide periodic check-ins.
18-person coaching team with decades of training experience
A National Appointment Center that handles all inbound sales leads and schedules sales appointments. They also conduct outbound calls on all unconverted leads and all completed installs to gather a Net Promoter Score.
Annual conference
Access to the Hello Garage Hub with all the necessary resources, training materials, installation videos and more to get real-time answers on running a successful Hello Garage business.

Marketing Strategies

Turn-key marketing campaigns from launch to lead gen, with new creative seasonally.

- A unique brand position designed to differentiate us within the garage remodel space.
- In-house team of creative designers and content creators produce best-in-class sales and advertising materials.
- Experienced partners provide media buying and marketing strategy support — including PPC and social media campaign management and development of local webpages on HelloGarage.com for local SEO strength.
- Easy access to advertising collateral proven to generate leads, available through instant download on private hub.
- Marketing launch kit curated to prepare franchisees for opening.
- Standout tradeshow booth proven to generate qualified leads

Financing Assistance: N/A