Unit Option

Single, Multiple

Background

FDD Franchised Units: 42

Corporate Owned Units: 1

Projected New Units: 40

Year Established: 2016

First Year Franchised: 2018

Type of Business: Franchise

Hours of Operation: Regular Business Hours

Number of Employees: Small (1-5)

History:

HomeSmiles was founded by a real estate attorney and property investor. He saw the need for streamlined property maintenance services due to his investments, and the increase in litigation over improper management and maintenance that he saw in his law practice was cause for great concern.

The lawsuits were traumatic, the judgements were high, he could lose everything he had….and he was scared. He couldn’t sleep thinking about failing carbon/smoke alarms, dryer vent fires, garage slip and falls, garage door sensor failures. He kept reading the cases and kept getting less sleep! Then in rapid succession, a case landed on his desk of a little girl burned in a fire when the smoke alarm didn’t go off and two of his close friends were terribly injured from ladder falls from cleaning their gutters. One was paralyzed, the other in a coma.

He said, enough is enough Someone needs to solve this problem. So he took his legal and industry knowledge, put them together and came up with an aggregated service model to service all of his properties. A HomeSmiles van was put together and started to drive from property to property servicing his buildings. People saw the van driving around town. Property managers, real estate agents, and facilities managers saw it and called! “We want that on our properties!!!”, they said. And HomeSmiles was born!

With all the demand on the new and fledgling company, the decision was made to franchise the company in order to provide the greatest service to the world in the shortest period of time.

Availability

Territories: United States

Financials

Liquidity: $50,000

*Investment Range: $148,110 - $201,800

**Average Investment: $152,750 - $200,080
Provided by the Franchisor

Minimum Net Worth: $100,001 to $250,000

6 Month Cash: $30,001

Franchise Fee: $59,500

Royalty: 6%

Royalty Description: Greater of 6% of Gross Sales or Minimum Monthly Royalty Fee Requirements.

Advertising: Local: 3% of Gross Sales per month

National Advertising: 2% of Gross Sales

Ramp-Up: 4 to 6 months

Passive Ownership: Semi- passive after 1 year
Passive Ownership means the owner is working 15 hours or less per week in the business.

Passive Ownership Explain: FDD Minimum Sales must be met/exceeded for minimum of 12 trailing calendar months.

Available Discounts

• Veterans

Discount Description: Veterans receive a 10% discount of initial Franchising Fee.

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: Available

Lease Negotiation Assistance: N/A

Length of Training: 2 weeks

Training Description:

HomeSmiles provides extensive training in three areas.  These three areas are “Office, Systems, Clerical” Training, “Field Operations” Training, and “Sales & Service” Training.

First, “Office, Systems, Clerical” Training is one week in length during which time, the franchisee visits the main corporate office in Redwood City, CA for a 5 day training session on our applied systems for sales, lead tracking, financial tracking, booking, tablet use, and reports.  We have a library of instructional “How To” videos for the franchisee.  We request that all videos are reviewed prior to training attendance.  The franchisee is also provided with a written training manual during this week long session, as well.  During this week long training session, the franchisee has the ability to ask questions, take notes, and learn about all of our backend systems.  At the end of the “Office, Systems, Clerical” Training session, franchisees report confidence in their knowledge base and ability to manage their franchise operations.

The second week consists of “Field Operations” Training where the franchisee is exposed to a multitude of residential and commercial service calls.  Again, there are a series of service call videos in our library that we ask the franchisee to view prior to the second week of training.  Our video library takes the franchisee through the different aspects of each service we perform, “Do’s & Don’ts”, things to look for, and areas to excel. The first day is specifically to observe the flow of a service call, how specific tasks are performed, and the use of the service tablet.  By day two, the franchisee is performing actual tasks with the service technicians.  By day three, the franchisee will perform a residential service call with a lead technician.  Day four, will involve a commercial service call (“off site” visit if the project is extensive) where the franchisee will be exposed to different types of services or larger more extensive projects.  Day five will see the franchisee take the lead on their first service call as the lead technician for a residential service.  At the end of each day, notes are reviewed and there is a Q&A session at the office.

After the franchisee has returned to their franchise area, received their van, and started service calls and sales appointments, HomeSmiles sends a “Sales Guru” to their location for a two day “Boots on the Ground Sales Campaign.”  We take the franchisee out for sales pitches to some of the top prospects on their Data Mining List.  In this way, the franchisee can see and observe first hand how we implement our sales pitches to property managers, real estate agents, and facilities managers.  We also have a library of sales pitch videos that the franchisee can watch in their spare time to get up to speed on their sales pitch!

Finally, we have a monthly video meeting with all franchisees on the call to overview new tricks, techniques, introduce new systems, and introduce new franchisees.

We take our training seriously and are dedicated to constant improvement of all of our training platforms.

Operational and Marketing Tools:

When you buy a HomeSmiles Franchise, you don’t just learn our applications, systems, and approaches.  You learn about business.  You learn how we do business in order to make you successful.  We don’t just get you set up to service clients; we get you set up for success with a sales pipeline that repeats and grows every year.

Every HomeSmiles Franchisee receives a HomeSmiles Launch Kit that contains everything you need to get your business on the move.  From business cards and stationery to uniforms, door hangers, leave behind marketing materials, and most importantly, your HomeSmiles Data Mining List (“HSDML”).  The HSDML represents diligent sales research into your area with contact information for hundreds of potential clients.  From real estate agents to property managers, to facilities managers, and private family offices.  All the information is organized for you to get you on the move with sales from DAY ONE! But we don’t stop there, we assimilate all your information and initiate your advertising through email campaigns, social media campaigns, and call center campaigns.  We even fly one of our HomeSmiles Sales Gurus out to your area for an initial ground-pounding campaign of property management companies, so you can hear the “sales pitch” straight from one of our Gurus.

The real secret to a successful HomeSmiles franchise is to onboard about 10 property management companies and facilities directors.  They are easy to find – in fact, HomeSmiles provides you with all of their contact information for your area.  Get 10 clients on board with 100 homes/properties each, and you are in really great shape!  Furthermore, once a property manager/facilities manager is onboarded, they tend to bring more and more work to your franchisee as they become comfortable with your work.  The best part is that they will need the same work done next year-it is annual maintenance, after all.  So they will call you again next year and your business just continues to grow with repeat business.  HomeSmiles will be actively promoting your franchise area with social media, emails, and calls, so you will also have some assistance there.

HomeSmiles has an extensive written and video library of training and support tools for its franchisees.  All content is web-based and available online for franchisees on demand.

Financing Assistance: Available