Concept Description

At Homewatch CareGivers, we provide opportunities for entrepreneurs to start a business that supports communities. We are a home care franchise that provides customized services to elders and others who need assistance with their daily activities.

We Help You Put The Care in Your Career

Founded in 1980 as a premier provider of home care services, Homewatch CareGivers now consists of more than 200 franchise locations. Our business model is proven to generate in-market success by supporting in-market operations with care-focused processes, offering a better approach to care, better business intelligence tools for profitable growth, data-driven tools for growth, and a more efficient client acquisition model with various revenue streams and client acquisition capabilities. Additionally, demographic trends in aging populations indicate population aging as a factor in the market landscape and a factor in demand for home care services.

Is Homewatch CareGivers Right For You?

Homewatch CareGivers Franchisees provide much-needed services while benefiting from a market with expected long-term growth. If you are looking for a business where you can make a difference in the lives of individuals and families living in your community, as well as become an employer of choice in your area, learn more about Homewatch CareGivers.

Providing At-Home Care in Every Form & Type

More people than ever are choosing to stay home as they age. An AARP study found that 89% of seniors want to remain in their homes as long as possible rather than live in a retirement community or receive nursing home care. Seniors make up the fastest-growing population in the US, which has major implications for our industry.

Consider the Following Figures:

• By 2030: 1 in 5 US residents will be over the age 65.

• 70% of people who are 65 or older will require long-term care.

• Direct-Care Occupations: CNAs, home health aides, and other direct-care workers are among the fastest-growing occupations.

   

In short, the need for high-quality home care providers has never been higher, and it will only continue to grow in the coming decades. There’s never been a better, more urgent time to enter the home care space and provide our elders with the dignified independence they deserve. Our franchise opportunity supports community-focused entrepreneurship. We are a home care franchise that provides customized services to elders and others who need assistance with their daily activities.

Day in the Life of the Franchisee

Four Levels of Service

Our Homewatch CareGivers franchise locations offer a full range of home care services, from companion care to complex personal care, as well as care coordination with nurse oversight as state licensing allows. Homewatch CareGivers’ unique approach to care is designed to provide meaningful companionship as well as practical and concrete aid that our clients require in their daily lives.

Clients’ needs are as unique as they are, but our services typically include:

• Elder care

• Dementia care

• Chronic condition management

• Post-hospitalization care

• Care for all ages

• Respite care

However, while these describe the type of clients cared for, the kind of care provided falls into four “levels,” defined by the client’s needs.

1. Companion Care

Companion care is designed to enhance a client’s quality of life but does not extend to physical assistance. That includes tasks like meal planning, cooking, housekeeping, transportation, companionship, and facilitating their social life.

2. Personal Care

Personal care is also called “hands-on” care, and generally, it means assisting our clients physically with daily life. That includes bathing and grooming, turning and repositioning in bed, feeding assistance, and mobility assistance (e.g. help with walkers and wheelchairs).

3. Complex Personal Care

Complex personal care also includes the physical assistance of personal care, but for clients who have more complex physical and medical needs. Services may include maintaining feeding tubes and oxygen tanks, working with assistive transfer devices and facilitating comprehensive bowel programs.

4. Care Coordination

This level of care is typically provided by a licensed nurse for clients who have advanced medical needs. Services include consultation, training of in-house staff and caregivers, regular quality assurance visits, and care management via the creation of a care plan. State and local requirements differ by region, so speak with one of our franchising consultants about your area if you’re interested in providing care coordination services.

Buying Points for Potential Candidates

• Established in 1980 (Market resilience varies by market conditions)

• High Franchisee Satisfaction

• Long-Term Growth Industry

• Data-Driven Business Intelligence Tools

• Strategic Initiatives for Caregiver Recruitment and Retention

• Caregiver University for Training

• Custom Business Management Software that Tracks Healthcare Outcomes

• Top-Ranked Franchise for Veterans

Overcoming Objections: Sales Process & Discovery Steps

Our discovery process is thorough and efficient. The process can be completed in roughly 45-60 days if the candidate can meet with us for at least 30 minutes to an hour per week. We guide candidates through an interactive education process via recorded webinars and live face to face calls.

• Stage 1 – Education: Consists of an introductory call, webinar discussion, and FDD review.

• Stage 2 – Deeper Dive: Consists of territory review, validation, and state regulations call (if state applicable).

• Stage 3 – Meet The Team: Candidate will attend a Meet Your Team Day in Denver, CO.

Top Competitive Advantages

• Proven Model Since 1980

• Earnings Statement Claim

• Recession Resistant

• High Franchisee Satisfaction

• Long-Term Growth Industry

• Data-Driven Business Intelligence Tools

• Strategic Initiatives for Caregiver Recruitment and Retention

• Caregiver University for Training

• Custom Business Management Software that Tracks Healthcare Outcomes

• Top-Ranked Franchise for Veterans