Concept Description
Homewatch CareGivers, part of the Authority Brands family, is an established home care franchise with 46+ years of experience helping individuals live safely, independently, and with dignity in the comfort of their own homes.
Our franchise owners deliver a comprehensive range of person directed care solutions across the full healthcare continuum, allowing owners to serve clients through changing needs and stages of life. Services can include senior care, all age care, support for individuals with developmental and physical conditions, recovery and after surgery care, hospital to home programs, staffing services, support for skilled living facilities, and both nonmedical and nursing services where permitted.
Our expanded service model gives franchise owners the opportunity to develop multiple referral channels and revenue streams while becoming a trusted resource for families, healthcare professionals, hospitals, senior living communities, skilled facilities, and other organizations throughout their local markets.
Quality, training, and caregiver development are central to the Homewatch CareGivers model. Caregivers undergo background screening and driving record checks and receive ongoing education, including 12 hours of annual training. Our caregiver certification and training programs are designed to continually strengthen the quality and consistency of care delivered in the home.
Homewatch CareGivers also places a strong emphasis on dementia care. Through our Certified Dementia Specialist programs, owners and their teams have access to specialized education and resources designed to better support individuals living with dementia and the families navigating their care journey.
Our franchise owners are not expected to personally provide day to day care. They build and lead organizations by developing teams, creating community and healthcare relationships, driving referral development, and overseeing the growth of the business. This CEO focused model allows owners to leverage the brand’s established systems, technology, training, marketing resources, and ongoing operational support.
With 46+ years of experience, Homewatch CareGivers has remained committed to delivering exceptional, person directed care, honoring the important work of caregivers, and serving as a vital part of the full healthcare continuum. With service capabilities spanning nonmedical home care, nursing services, staffing, skilled living facility support, hospital to home and recovery programs, dementia care, and care for individuals of all ages, franchise owners have the opportunity to build a diversified, scalable business that can evolve with the needs of their communities.
Homewatch CareGivers offers entrepreneurs more than a home care franchise. It provides the opportunity to build a purpose driven healthcare services business with multiple service lines, strong community relationships, and the backing of an experienced national brand.
Testimonials
No matter what my problem or concern there is someone at Homewatch CareGivers ready and willing to help me. And they do it with a smile and the best ‘servant’ mindset.
Deb Nelson | Edina, MNI am so grateful to own a Homewatch CareGivers Franchise! We touch people’s lives every day through the positive work that we do by helping those in need and providing jobs to caregivers.
Kathryn Parks | Columbia, MDI’ve had many successes in my past career, but none have been more rewarding than giving back to my local community.
Tanya Finnerty | Carlsbad, CAI rode the wave of Corporate America for 30 years, but owning and running my Homewatch CareGivers franchise means more to me than anything else I’ve ever done.
Larry Aronson | South Orange, NJ
Read more Homewatch Caregivers franchisee testimonials here.
Publicity
See Franchise Blog for updates: https://www.homewatchcaregivers.com/franchise-opportunities/franchise-blog
Unit Option
Single, Multiple
Background
FDD Franchised Units: 260
Corporate Owned Units: 0
Projected New Units: 28
Year Established: 1996
First Year Franchised: 1996
Type of Business: Franchise
Hours of Operation: 24 / 7 / 365
Number of Employees: Medium (6-20)
History:
Paul Sauer founded Homewatch CareGivers in 1980 based on the mission of caring for his clients, employees and community through exceptional home care services. The first franchised location opened in the 1980, and for the next several decades, the family continued to build the business and expand the footprint nationally and internationally.
The company was acquired by Authority Brands, LLC in 2017, and Todd Houghton serves as Brand President. Authority Brands continues to grow its home services brand portfolio by adding additional concepts.
Under the parent company Authority Brands, Homewatch CareGivers aims to further increase market share, strengthen its position within the health care continuum and to provide the support franchisees need to find success and make a difference in their communities.
Availability
Territories: United States
Financials
Liquidity: $80,000
*Investment Range: $142,890 - $194,080
**Average Investment: $142,890 - $194,080
Provided by the Franchisor
Minimum Net Worth: $250,001, to $500,000
6 Month Cash: $100,001
Franchise Fee: $50,000
Royalty: 5%
Royalty Description: Greater of 5% of Gross Revenue or the Minimum Royalty
Advertising: Greater of $24,000/year or 3% of Gross Revenue, plus $500/month additional local marketing
National Advertising: Payable only if we reproduce or customize Brand Fund materials for you.
Ramp-Up: 10 to 12 months
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: Min. $150k+ Liquid and $500k+ Net-worth - Need to hire FT Sales and Operations Roles
Available Discounts
- Veterans
- Minorities
- Women
- First Responders
Discount Description: We now offer the following discounts (cannot be combined) : o Military – Veterans and Active Personnel – 30% off first territory only o Diversity Discount - $5k off first territory only for minority-owned, women-owned and LGBTQ+ owned businesses o Local Hero/First Responder’s Discount - $5k off first territory only for all law enforcement officer, firefighter, doctor, nurse or EMT owned businesses
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: 5 weeks
Training Description:
2026 Foundations New Owner Training Program
Recruiting Assistance: Resources and support provided
Cooperative Advertising: No
Foundations Training
Homewatch CareGivers provides new franchise owners with a comprehensive Foundations Training Program designed to prepare owners to successfully launch, operate, market, and grow their business.
The 2026 Foundations program combines one week of virtual learning, and one week of live instruction, hands on training, practical application, and ongoing coaching and field support.
Virtual Training
Owners complete structured virtual training that includes:
• Homewatch CareGivers University courses
• Practice Management System training
• Live instructor led Teams sessions
• Homework and practical assignments
• Operational processes and best practices
• Caregiver recruitment, training, and retention
• Community outreach and referral development
• Business development and sales processes
• Compliance, licensing, and regulatory education
In Person Foundations Training
Owners attend one week of in person Foundations training in Atlanta, Georgia, at the Franchise Success Center. Training focuses on applying what owners have learned and preparing them to execute the Homewatch CareGivers model in their local market.
Training includes:
• Review and reinforcement of previously trained topics
• Role playing and real world scenarios
• Hands on Practice Management System training
• Community outreach and referral development practice
• Operational processes and workflows
• Caregiver recruitment, management, and retention
• Client management and the customer experience
• Business development and leadership preparation
Business Implementation and Launch Support
Training extends well beyond Foundations. New owners receive a step by step Business Implementation Program that includes one on one coaching with the Homewatch CareGivers onboarding team.
Franchise Support Managers provide additional field support and work alongside owners in their local markets, including accompanying owners during Community Outreach activities to help develop referral relationships and put the sales process into practice.
Ongoing Training and Franchise Support
Homewatch CareGivers provides continued education and development throughout franchise ownership, including:
• Accredited online caregiver and staff training through Homewatch CareGivers University
• 12 hours of annual caregiver training and ongoing education
• Certified Dementia Specialist programs and caregiver certifications
• Monthly educational webinars covering a variety of business and industry topics
• Best practices calls and webinars
• Peer Groups
• Business Reviews
• Annual conference and regional meetings
• Franchisee Advisory Council representation
• Ongoing operational and business development support
• Guidance regarding licensing, regulations, employment law, and public policy affecting the healthcare industry
• Regulatory expertise to help franchise owners remain informed about evolving labor laws and healthcare regulations
The Homewatch CareGivers training model provides owners with much more than initial instruction.
Foundation training establishes the operational knowledge, systems, leadership skills, and business development practices needed to launch successfully, while ongoing coaching, field support, continuing education, and peer collaboration provide the resources to build and scale the business.
Operational and Marketing Tools:
Marketing management at the support center includes Website Blog Content, National SEO, Local Website, Paid Online Advertising, National Business Development, National Social Media Management, Online Directory Management, Marketing Collateral Creation, Direct Sales Coaching, CAMP (Customized Ad Management Program), E-Newsletter and Email Marketing, Market Action Plan (MAP) coaching
Operations support includes HWCG Care+ which is our proprietary business management platform for managing and scheduling caregivers and clients. Care+ allows for the creation of custom care plans as unique as the individual client and also tracks the outcomes of care for reporting to other health providers and family members. Franchisees are assigned an Operations Support Manager who is available for one-on-one calls, coaching sessions and any questions about running the business. Additional operations support includes subject matter experts who help support franchisees with caregiver training and quality support management.
Financing Assistance: N/A
