Unit Option

Single, Multiple

Background

FDD Franchised Units: 114

Corporate Owned Units: 3

Projected New Units: 8

Year Established: 1992

First Year Franchised: 1993

Type of Business: Franchise

Hours of Operation: Regular Business Hours

Number of Employees: Small (1-5)

History:

Jet-Black began in 1987 with a simple mission: provide long-lasting driveway sealcoating to homeowners—without making a mess!

We built our name one neighborhood at a time. People stopped asking for sealcoating and started requesting their driveways be “Jet-Black’ed,” even from our competitors. This grassroots hustle fueled the “jealous neighbor” effect—one perfect driveway inspiring the next—and created a loyal cycle of returning customers every couple of years.

Our founders saw the franchise potential early on, and now decades of dedication to systems-driven quality have created steady growth and national recognition. We started with a single truck and now have a network of thriving franchise owners in 18 states who completed over 26,000 jobs in 2024 alone.  The first Jet-Black job was done in Bloomington, MN, in 1987, and over half a million have been expertly completed since, from tiny driveways to massive warehouse parking lots.

Availability

Territories: United States, Canada: Willing to Register

Financials

Liquidity: $40,000

*Investment Range: $117,923 - $173,773

Minimum Net Worth: $100,000 or less

6 Month Cash: $5,001

Franchise Fee: $48,000

Royalty: 1–8% of Gross Revenues

Royalty Description: 1-8% of Gross Revenues (minimum annual fee $3,000-$10,000 per Territory)

Advertising: $15,000 per Territory per year minimum local advertising expenditure

National Advertising: None — Jet-Black does not require a national advertising fund contribution

Ramp-Up: 1 to 3 months

Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.

Passive Ownership Explain: Must have a general manager

Available Discounts

• Veterans
• First Responders

Discount Description: $10,000 off the franchise fee for veterans and first responders

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: Available

Lease Negotiation Assistance: N/A

Length of Training: 5 days

Training Description:

Required 5-day training at the corporate facility in Savage, Minnesota (south suburbs of Minneapolis). A minimum of 3 days in the field. The additional in-person training will focus on office management. Additional in-person training is available at no extra charge at the corporate facility, per the franchisee’s request. Training also includes 10-15 hours of remote work.

Operational and Marketing Tools:

A top benefit of the Jet-Black franchise system is our robust, multi-faceted, at-cost marketing.  We do all the marketing for our owners strictly at-cost (no markup).  We pass all the advertising group buying power straight through to the ownership group. This is unique, if not unheard of, in the service business franchising industry.

All of our marketing programs are unique, and each provides owners with a specific competitive advantage.  Primarily time and cost savings, but more than that.  For example, we run our in-house residential direct mail program at a heavy discount and only target homes with asphalt driveways.  Our competitors can’t do that.

Programs include Google Ads, residential and commercial direct mail, the ValPak national discount program (offering a 40% discount), bi-annual follow-up letters to past customers, email blasts, Happy Anniversary emails (sent two years to the day), social media support, third-party ad design, miscellaneous digital advertising and more.

Financing Assistance: Available