Lawn Pride

a Neighborly company

Lawn Pride is a specialized weed and fertilization franchise delivering recurring, high-margin lawn treatments—with add-on services like aeration, overseeding, and pest control—backed by nearly 40 years of proven performance. As the only Neighborly brand with almost unlimited open territory, franchisees gain a low-investment, scalable business where Neighborly’s call center handles marketing, sales, scheduling, and payments, virtually eliminating accounts receivable and admin headaches. This simple, service-focused model is ideal for driven owners who value strong systems, loyal customers, and the backing of the world’s largest home services company.

Categories: Home Improvement, Maintenance & Repair

Concept Description

Lawn Pride is part of the Neighborly family of home service brands. Lawn Pride was originally founded in 1983 and became the preeminent player in the weed and fertilization space regionally in Indianapolis. In the third quarter of 2022, Neighborly acquired Lawn Pride with the intention of bringing the incredible success they had had regionally, nationwide. This was a unique acquisition for Neighborly, who normally acquires large and thriving home service franchise brands. When acquired, Lawn Pride did not have a single franchised location, but they have over 40 years of experience and the power of Neighborly now to franchise to new markets.

This creates an incredible opportunity, as Lawn Pride has a broad footprint within the Neighborly portfolio.

Lawn Pride is a weed and fertilization company, with a recurring revenue, heavy volume of loyal customers. Lawn Pride has very few moving pieces for new franchise owners. Neighborly is doing the marketing and sales on behalf of the franchise owners, out of our call center in Indianapolis, where they have been selling these services over the phone for over 40 years. Our corporate headquarters will also capture the customers’ payment information, resulting in a one-step sales process, with a card on file that is immediately charged upon service completion. The company handles sales and customer service through our call center.

With a low-investment, highly scalable, wide open white space, low employee count, high margin, simple operation, done for you sales, and backed by Neighborly brand, we anticipate Lawn Pride being one of the fastest growing brands in the Neighborly portfolio of companies.

Lawn Pride has operated in multiple markets regionally and nationally.

With a low-investment, scalable operations, streamlined processes, and support from the Neighborly brand.

Unit Option

Single

Background

FDD Franchised Units: 42

Corporate Owned Units: 2

Projected New Units: 10

Year Established: 2022

First Year Franchised: 2023

Type of Business: Franchise

Number of Employees: Small (1-5)

Availability

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Not Available
Available
Focus

Territories: United States

Financials

Liquidity: $50,000

*Investment Range: $141,215 - $243,890

Minimum Net Worth: $100,001 to $250,000

Franchise Fee: $40050

Royalty: 8%

Royalty Description: up to 8% of Gross Sales due weekly

Advertising: Local: Not to exceed 3% of Gross Sales

National Advertising: 2% of Gross Sales.

Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.

Passive Ownership Explain: Owner/Operator to start preferred

Available Discounts

  • Veterans

Discount Description: 20% off the IFF

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: Available

Lease Negotiation Assistance: N/A

Length of Training: 26 hours

Operational and Marketing Tools:

Roots-to-Growth Support
Neighborly ensures its Lawn Pride franchisees have what they need throughout their franchise ownership journey, from the grand opening and launch to running daily operations. Successful franchise owners are flexible and willing to learn Lawn Pride’s proven operational processes and business metrics.

Sample of Extensive Support Available

  • Established sales system and processes
  • Comprehensive marketing and local advertising plans
  • Sure Start extensive onboarding and training
  • Hands-on support via a dedicated franchise coach
  • Engaged owner community and learning/training events

All of Our Franchise Owners Can Leverage

  • Standardized vehicles and equipment fleets for efficient and consistent performance and maintenance
  • Real Green business management software and analytics, with daily calibrated routing and scheduling
  • Access to preferred pricing on equipment and resources from the ProTradeNet® vendor network

Financing Assistance: N/A

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Presented By:

Maria Rogers

FranMent

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