Concept Description
Unit Option
Single, Multiple, Area Representative/Master Developer
Background
FDD Franchised Units: 19
Corporate Owned Units: 9
Projected New Units: 11
Year Established: 2023
First Year Franchised: 2023
Type of Business: Franchise
Hours of Operation: Regular Business Hours
Number of Employees: Small (1-5)
History:
Lawn Squad franchising, developed from the Weed Pro brand name and system, is the proud additional to the esteemed portfolio of home service brands under Authority Brands.
Originally founded in 2001 by Rob Palmer in Ohio as Weed Pro, the business currently serves the needs of the Cleveland, Columbus and Cincinnati markets. Over the years, we’ve earned a reputation for our innovative and technology-driven practices. Today, as Lawn Squad, we’re prepared to take our expertise and commitment to beautiful lawns nationwide.
Availability
Territories: United States
Financials
Liquidity: $50,000
*Investment Range: $93,930 - $132,766
Minimum Net Worth: $100,000 or less
6 Month Cash: $125,001
Franchise Fee: $45,000
Royalty: 7%
Royalty Description: 7% of Gross Revenue
Advertising: $42,000 annually minimum; from year 6 the greater of 8% of prior year Gross Revenue or $42,000 (mandatory Local Marketing) plus $350/month website fee
National Advertising: Currently, 2% of Gross Revenue due semi-monthly
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Available Discounts
- Veterans
- Minorities
- Women
- First Responders
Discount Description: Veterans receive a 30% off the IFF. Minorities, women and first responders receive $5,000 off the IFF.
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: 62 hours
Training Description:
20 hours of Self-Paced Virtual Training Program. Topics include: What is Lawn Care, Marketing, Sales & Estimating, Recruiting, Vehicle Equipment, A Day in The Squad Life. 8 hours of Guided Training Sessions: Topics include: Turfgrass 101, Pests 101, Fertilizers 101, Pesticides 101, Safety & PPE, Equipment Care & Operation, Administrative Technology, Technician Based Customer Service. 40 hours of classroom training and on-the job training at Lawn Squad corporate office in Sheffield, Ohio.
Operational and Marketing Tools:
Scalability Through Marketing Support
- Our comprehensive marketing support extends beyond mere advertising. We provide you with marketing strategies and tools to help you target the right audience and grow your customer base. From digital marketing to traditional advertising methods, we’ll equip you with the resources you need to help you scale your franchise effectively.
National Call Center
- From answering to scheduling, you will have the ability to utilize the full cycle call center. This will allow you, as a Lawn Squad franchisee, to concentrate on providing the best customer service to the people and their lawns in your community.
Financing Assistance: N/A