LINE-X LLC

LINE-X is the leading automotive aftermarket franchise in North America, known for our industry-best spray-on protective coatings, accessories, and national fleet services. With over 30 years of leadership, we offer franchisees a proven business model, strong brand recognition, and multiple revenue streams—all backed by comprehensive training and ongoing support. Join a network where innovation meets opportunity, and where your success is powered by a brand trusted by millions. If you’re ready to build a business with real impact, LINE-X is your launchpad.

Categories: Automotive, Retail

Concept Description

Why You May Want to Start a LINE-X Franchise

LINE-X is headquartered in Charlotte, North Carolina. The company has served customers directly and through a network of more than 200 corporate-trained franchises in the United States and Canada.

LINE-X is one of the top manufacturers of spray-on protective coatings in the country. It uses a specially formulated silicone substance that permanently clings to truck beds, protecting them from nature.

Unit Option

Single, Multiple

Background

FDD Franchised Units: 180

Corporate Owned Units: 0

Projected New Units: 7

Year Established: 1999

First Year Franchised: 1999

Type of Business: Franchise

Hours of Operation: 24 / 7 / 365

Number of Employees: Small (1-5)

History:

Our Story

LINE-X began as a small family-owned company specializing in chemical manufacturing. After a few years we stumbled upon a new formula for a versatile, durable spray-on elastomer polyurea. We introduced a spray-on application system and – voilà – the LINE-X coating was born.
Like many new inventors, we had no idea how this coating would takeoff. Until one day we discovered the perfect application: the bedliner. With physical attributes and an application technique easy to master, we had the formula for a successful franchise system.

Global Expansion

In a short time, LINE-X grew into an extensive Franchise Network with operations expanding around the globe. The diversity of LINE-X products and services allows franchisees to be creative – working across numerous industries and markets. Whether it’s designing new protective coatings for an oil pipeline in Saudi Arabia or protecting over 3 million trucks in North America, our franchisees have the tools to get it done.

Largest Automotive Aftermarket Franchise in North America

Today, LINE-X is expanding further into the automotive aftermarket by increasing products and services offered exclusively by LINE-X Franchises. We’ve added truck accessories into our product mix allowing franchises to become one-stop-customization-shops. Our exclusive truck accessory brand, Truck Gear by LINE-X, is only available to LINE-X Franchisees and carries a Nationwide Lifetime End-to-End Warranty (a step above the industry standard).
We continue to drive innovation in our industry and are looking for franchise partners to help us lead the way!

 

 

Availability

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Focus

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Territories: United States, Canada: Registered

Financials

Liquidity: $150,000

*Investment Range: $270,999 - $1,013,194

Minimum Net Worth: $500,001 to $750,000

6 Month Cash: $100,001

Franchise Fee: $40000

Royalty: 5% or 12%

Royalty Description: Currently, for a Franchise Agreement, we charge 6%. Modified rates may apply for those that qualify, under Legacy Franchisee Incentive Addendum or Multi-Unit Operator Addendum Agreement.

Advertising: Local: 2.5% of Gross Revenues.

National Advertising: Currently, 2.5% of Gross Revenues is due for the Marketing Fund. Modified rates may apply for those that qualify, under Legacy Franchisee Incentive Addendum to Franchise Agreement.

Ramp-Up: 7 to 9 months

Passive Ownership: Semi- passive after 1 year
Passive Ownership means the owner is working 15 hours or less per week in the business.

Passive Ownership Explain: Semi-Passive Ownership allowed after 2 years of being the Operator.

Available Discounts

  • Veterans

Discount Description: 25% Discount of the IFF.

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: Available

Lease Negotiation Assistance: N/A

Length of Training: 4 weeks.

Training Description:

First week of training is held at the LINE-X company HQ in Huntsville, AL, and spans 6 days covering business processes, profitability, marketing, Quick-Books accounting management and minimal application of materials instruction.

Second week of training is held at new LINE-X franchise location, which includes equipment installation and extensive application of materials instruction with hands-on participation by owner and staff.
Third week of training is conducted by LINE-X Regional Operations Manager within 30 days of store opening and includes Sales training at local auto dealerships and potential commercial and industrial clients.
Fourth week of training is held at Franchisee’s location

 

Operational and Marketing Tools:

LINE-X Franchises benefit from dedicated marketing support at the national and local level.

  • National Marketing Campaigns
    • Paid Search
    • PPC
    • Social Media
    • And more
  • Franchise Website
    • Optimized for Search Engines
    • Lead Generation
  • Branding Support
    • In-Store Signage
    • Branded Truck Wraps
  • Local Marketing Support
    • Grand Opening
    • Access to printed materials (flyers, bookmarks, brochures)
    • Marketing Portal
      • Digital & Print guides, brochures, logos, and more
      • Digital & Social Media Assets
    • Preferred Partners for Local Marketing Services
      • Digital Marketing
      • Print-On-Demand
      • Promotional Items
      • In-store marketing

Financing Assistance: N/A

Interested in this Concept? Unlock it with the form below.

Presented By:

Michael Head

Broken Ladder Advisors

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