Concept Description
Discover the Magnolia Experience
At Magnolia, every product tells a story of craftsmanship, care, and community. Our entire line—from soaps and bath bombs to laundry wash and skincare—is handcrafted in-store using plant-based ingredients. No harsh chemicals. No fillers. Just clean, effective formulas that customers can feel good about using every day.
But Magnolia is more than a retail store—it’s a sensory experience. Each location invites customers to see, smell, and participate in the creative process, from watching products being made to joining hands-on workshops like soap pouring and candle making. It’s community-centered retail at its finest.
For franchise owners, Magnolia offers a proven, turnkey business model backed by comprehensive training, ongoing support, and exclusive access to our proprietary product line. Whether you’re new to business ownership or an experienced entrepreneur, you’ll have everything you need to thrive.
As a woman-founded, family-first brand, Magnolia is built on empowerment and purpose. Our franchisees—nurses, teachers, real estate professionals, and more—bring their unique stories and passions to the Magnolia family, creating meaningful businesses that make a difference in their communities.
Unit Option
Single, Multiple
Background
FDD Franchised Units: 42
Corporate Owned Units: 10
Projected New Units: 23
Year Established: 2018
First Year Franchised: 2021
Type of Business: Franchise
Hours of Operation: Weekends Required
Number of Employees: Small (1-5)
History:
At Magnolia Soap and Bath Company, we are committed to providing safe, effective and irresistibly indulgent products you can trust. Crafted from plant-based ingredients, everything we create exudes joy and luxury, and offers a sensorial experience that leaves your skin feeling soft, nourished and cared for.
Born in 2018 out of a mother’s desire to find safer alternatives for her daughter’s sensitive skin, founder Magen Bynum’s personal journey inspires our commitment to safety and purity. We recognize the lack of transparency surrounding ingredients in many commonly used brands and the negative impacts that can have on individuals with skin sensitivities. So, we created a solution.
Availability
Territories: United States
Financials
Liquidity: $100,000
*Investment Range: $263,900 - $490,500
Minimum Net Worth: $250,001, to $500,000
6 Month Cash: $100,001
Franchise Fee: $60,000
Royalty: 7%
Royalty Description: 7% of Gross Sales (minimum $1,250/month)
Advertising: 1% of Gross Sales per month
National Advertising: 2% of Gross Sales
Ramp-Up: 4 to 6 months
Passive Ownership: Passive Ownership NOT Allowed
Passive Ownership means the owner is working 15 hours or less per week in the business.
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: Available
Length of Training: 65 hours
Training Description:
There is 4- Days of on site, hands-on training in Tupelo, MS.
Coupled with a total of 33 hours of classroom during training week and 32 hours of virtual training.
Operational and Marketing Tools:
Full marketing library on Canva to create custom brochures, email campaigns and mailers. monthly marketing masterminds to keep franchisees and their marketing efforts sharp.
Financing Assistance: N/A
