Unit Option

Single, Multiple, Area Representative/Master Developer

Background

FDD Franchised Units: 50

Corporate Owned Units: 1

Projected New Units: 13

Year Established: 1999

First Year Franchised: 2018

Type of Business: Franchise

Hours of Operation: Regular Business Hours

Number of Employees: Small (1-5)

History:

Mobility City’s story began with a real-life crisis that revealed a gap in the healthcare market. Years ago, Diane’s late husband relied daily on his mobility scooter. One day, his scooter broke down on the way home from dialysis in the middle of a Florida downpour. After calls to manufacturers and local dealers went unanswered, it seemed a costly replacement was the only option.

That’s when she discovered Vinny Baratta and Mobility City. Not only was the scooter repaired, but it was done right at her home. The experience showed firsthand how vital and rare reliable repair services were for mobility equipment users.

Following her husband’s passing, Diane reconnected with Mobility City and began discussing the bigger vision with Vinny. With his decades of experience in the home medical supply industry, they developed a scalable business model designed to restore independence and dignity to millions of people who rely on mobility equipment every day.

Within the first 19 months, Mobility City awarded 18 franchises in 14 states. Today, the brand has become the only national system focused exclusively on mobility equipment repair, rentals, sales, and sanitization. Franchisees serve seniors, veterans, people with disabilities, hospitals, nursing homes, and assisted living facilities — supported by national contracts, manufacturer agreements, and a mission-driven leadership team.

Availability

Territories: United States, Canada: Willing to Register

Financials

Liquidity: $150,000

*Investment Range: $240,350 - $539,800

**Average Investment: $300 - $500
Provided by the Franchisor

Minimum Net Worth: $250,001, to $500,000

6 Month Cash: $150,001

Franchise Fee: Based on population by single county or multiple counties...Example:600000 pop = FF at $47500 | 10000000 pop = FF at $67500 | Larger territory $47500 base + $5000 per 100000 pop

Royalty: 7%

Royalty Description: 7% of your gross sales. After your first year, there is a minimum royalty of $500 to $1,500 depending upon territory.

Advertising: Locally managed: 5% of Gross Sales,beginning in month 7 after you sign a franchise agreement.

National Advertising: 1% of Gross Sales due monthly.

Ramp-Up: 4 to 6 months

Passive Ownership: Passive Ownership NOT Allowed
Passive Ownership means the owner is working 15 hours or less per week in the business.

Passive Ownership Explain: Full passive owner not accepted. Owner-Operated Only

Available Discounts

• Veterans

Discount Description: We offer a Veterans 10% discount off the initial franchise fee for all validated U.S. Veterans

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: Available

Lease Negotiation Assistance: Available

Length of Training: 5 Days

Training Description:

Our training program is designed to equip every new franchise owner with the knowledge, confidence, and tools to run a successful showroom business from day one.

Pre-Training Prep
A kickoff call outlines the scope of training, sets expectations, and assigns homework to ensure franchisees arrive prepared.

Phase 1: Corporate Training (5 Days, Boca Raton)
Franchisees and up to two team members attend a hands-on training covering:

• 28 showroom products and their features

• Marketing programs and mobility sales methods (including how to run a “tune-up day”)

• Operations practices and procedures, including CRM utilization

• Van parts inventory and cleaning methodology

• “How-to” repair training

• Hiring the right technician and showroom layout best practices

Phase 2: Onsite Training (3 Days, Franchisee Location)
Our team trains the franchisee and their hires directly in their showroom, reinforcing:

• Marketing and sales practices (including tune-up day setup)

• Showroom merchandising and product training for all 28 products

• Van parts inventory and cleaning methods

• Hands-on repair guidance with technicians

• Live operations and procedures in a working environment

Ongoing Training & Support

• Manufacturer representatives provide on-site introductions and continuous product training

• Headquarters support is available for marketing, sales, and operational improvements

• Ongoing reinforcement ensures franchisees stay confident and up to date as their business grows

Operational and Marketing Tools:

Marketing Support

• National website with location-specific landing pages

• Zip code locator directing inquiries to the correct franchisee

• Online service request form and dedicated 800 PBX line with zip code routing

• Pre-designed marketing materials: sell sheets, deal sheets, ad designs

• Local B2B marketing data (InfoUSA by territory)

• Comprehensive SEO footprint: Google Business + 44 local directories

• Locally targeted Google Ads program managed by HQ

• Social media content and “how-to” training support

• Franchise Marketing Committee: owners provide input to HQ strategy

Operations Support

• Franchise-specific CRM for training, operations, marketing, and lead management

• QuickBooks integration for streamlined accounting

• Square merchant processing for in-store and field transactions

• National account agreements generating consistent work orders

• Partnerships with online sellers for “white glove” delivery services

• Proven pricing strategies to protect profit margins

• White papers on profitability, sales growth, and employee development

• Bi-weekly support calls to share best practices

• Regular face-to-face and virtual performance reviews

• Annual franchisee meeting for planning and system-wide alignment

• Slack app for peer-to-peer collaboration and HQ updates

• Continuously updated operations manual with best practices and new trends

Financing Assistance: N/A