Concept Description
The Brightest Name in Residential Cleaning
If you’ve been considering owning your own piece of the house cleaning industry, look no further than Molly Maid. This is a competitive industry, and Molly Maid has made it easier to hit the ground running from day one. From built-in national brand recognition to comprehensive business support, the advantages of owning a Molly Maid cleaning franchise are indisputable.
Most Molly Maid franchise owners enjoyed successful corporate careers before choosing to dust off their passion to run a business – either on their own or with a partner. They understand this rewarding business is about more than cleaning houses. They’re facilitating a service that, quite literally, buys time for their customers – time to attend their child’s baseball games, time to unwind on weekends, and time to do anything except clean their homes.
Plenty of franchise opportunities exist that enable people to hire experts to do the jobs they typically avoid or keep putting off, such as painting, carpet cleaning, or even taxes. Molly Maid is different. This is a simple business model that requires little training or technical expertise, and it’s one that will always be in demand and won’t be replaced by technology.
Take Charge of a Leading Home Cleaning Business
With a $111 billion projected industry value by 2030 (according to the Cleaning Services Market Report, Allied Market Research), home cleaning has proven itself a recession-resistant industry that won’t fall victim to automation. And as homeowners look to scrub chores from their schedules and balance their busy working lives, they increasingly outsource household obligations to home service companies like Molly Maid.
https://youtu.be/ZsQk4tqCFBc
Testimonials
“We all get nervous and scared during times of change, but I’m excited about the growth home services offers.” – Katrina Keith, Franchise Owner, Molly Maid of Dallas-Fort Worth, TX
Unit Option
Single
Background
FDD Franchised Units: 432
Corporate Owned Units: 0
Projected New Units: 8
Year Established: 1984
First Year Franchised: 1984
Type of Business: Franchise
Hours of Operation: Regular Business Hours
Number of Employees: Medium (6-20)
History:
The Story of Our Growth
Although the story of our namesake remains a topic of discussion, the history of Molly Maid is gleaming with success stories, dating back to when we began franchising in 1984. Over the last 35+ years, the Molly Maid concept has empowered a generation of small business owners to live their lives to the fullest.
After being acquired by Neighborly® in 2015, and now an integral part of its family of home services franchises, Molly Maid has begun a new chapter in its
history. At the end of 2021, with over 500+ locations and a presence in 40+ states, we aim to continue our legacy of providing customers with the high-quality home cleaning services they’ve come to expect from our brand while looking ahead to consistent future growth.
Availability
Territories: United States
Financials
Liquidity: $50,000
*Investment Range: $144,150 - $203,950
Minimum Net Worth: $100,001 to $250,000
Franchise Fee: 14900 + Territory Fee + Initial package fee
Royalty: 6.5% - 3%
Royalty Description: 3 – 6 ½ % of Gross Sales except for “roll-in” sales. In addition, minimum license fees apply. *The License Fees are determined based on a variable percentage of Gross Sales generated in each calendar year, which percentage declines as you reach each progressive Gross Sales threshold and resets each year, See table in FDD Item 6 for details.
Advertising: Local: $1 per THV per year, which declines as Gross Sales increase, to a minimum of $0.15 per THV if criteria are met.
National Advertising: The then-current fee (currently 2% of Gross Sales per week per Molly Maid franchise agreement that you have entered into with us).
Ramp-Up: 4 to 6 months
Passive Ownership: Passive Ownership NOT Allowed
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: We require an owner or an owning partner work the business for 40 hours a week for at least the first 2 years in a start-up situation. The owner can be 10/15% owner stake in the business. After time once established a Molly Maid business can be 'semi-absentee'. It takes time to build a book of business.
Available Discounts
- Veterans
Discount Description: If you are a United States or Canadian honorably discharged veteran (as such term is defined by us in our sole discretion) who meets our qualifications for purchasing a franchise, we will discount the Territory Fee by 15%.
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A
Length of Training: 10 days
Training Description:
Pre-Training
Pre-training on the phone and online. Molly Maid helps prepare a business plan, and marketing plan outline, set up office, prepare funding and legal entity and arrange all logistics for opening.
- 5-day classroom training at the home office in Ann Arbor, MI.
- 5-day regional training observing an existing, top-shelf Molly Maid Owner.
- Full-time support from Franchise Consultant. Molly Maid employees with extensive business backgrounds are available for office visits, online and on the phone. No additional charges.
- Annual national convention each spring, and a regional meeting each fall.
- Regular conference calls and Webinars for ongoing training.
- Team website with chat board for easy communication with all owners and regular updates from the home office and vendors.
Stay Connected
Get ongoing training and guidance from a seasoned Franchise Business Coach, and strategize with other accomplished Molly Maid franchise owners at regional and national gatherings and workshops.
Operational and Marketing Tools:
What You Get For Your Molly Maid Investment
As a Molly Maid owner, you’ll have access to comprehensive franchise training and support, including all the tools you’ll need to feel confident through every step of your business ownership journey.
Kick Things Off With a Sure Start
Our Sure Start program takes you through classroom-style sales and marketing training, and hands-on service instruction in a dedicated training home, so you know how to manage every aspect of your business.
Powerful Proprietary Technology
Our proprietary business management software, CLEO, simplifies your day-to-day administrative duties. It’s an all-in-one system for job estimates, tracking leads, assistance with leadership and workplace culture, and more
Finding The Right People
Molly Maid franchisees can take advantage of a third-party, industry-leading recruiting and onboarding platform.
Making The Most of Your Territory
Our brand’s national presence lends itself to powerful marketing collateral and innovative strategies to help boost visibility in your community and help you entice a continuous stream of homeowners seeking your services.
Financing Assistance: Available
