Mooyah Franchise

MOOYAH BURGERS FRIES SHAKES

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering, high-quality, made-to-order burgers, and an exceptional Guest experience. Our simple menu allows for a streamlined kitchen with low build-out costs and the ability to focus on quality and service. We have a strong executive leadership team with over 150 years of combined restaurant and franchising experience, providing Owners with unparalleled knowledge and support. While we firmly believe in having fun, this does not mean we are not serious about our business, which is reflected in our excellent financials. Here, “serious” and “fun” are one with the bun!

Category: Food & Beverage: Restaurant/QSR/Catering

Concept Description

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, lifestyle burgers, hand-cut French fries, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company takes the type of burger you’d enjoy in a fine-dining establishment and serves it in a fun, family-friendly environment! 

MOOYAH has been named to Entrepreneur Magazine’s Franchise 500 list, Entrepreneur Magazine’s Top 200 Food Franchises, QSR’s Best 6 Franchise Deals, Franchise Times’ Fast & Serious list of the Smartest Growing Franchise Brands, and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand has been included on every year for the last ten years.

Want to know our secret recipe for all this success? Let’s start with our simple menu, seasoned with a strong focus on food quality, and topped with our seriously FUN brand personality. Throw in an industry-leading franchise support program, and you’ll start to realize why our unit economics are strong, and more importantly, why MOOYAH Franchise Owners have fun running their businesses!

 

Unit Option

Single, Multiple

Background

FDD Franchised Units: 77

Corporate Owned Units: 2

Projected New Units: 15

Year Established: 2007

First Year Franchised: 2007

Type of Business: Franchise

Hours of Operation: Weekends Required

Number of Employees: Medium (6-20)

History:

MOOYAH Burgers, Fries, & Shakes was founded in Plano, TX in 2007. Like most great concepts, MOOYAH began as a dream. Founders Rich Hicks and Todd Istre looked out on the landscape of burger restaurants and recognized an area of opportunity and a competitive edge they could seize: combining quality with fun. Together, they honed in on achieving craveable burgers, fries & shakes that would keep Guests coming back for more.

Sometimes, you’ve got to run before you can walk. The MOOYAH team knew they wanted to franchise from Day One, so they brought on their first Franchise Owner before they even developed their menu! Building the MOOYAH concept from the ground up alongside the first Owner not only showed the Founders’ commitment to the success of their partners, but it also meant developing scalable systems and processes from the start, minimizing frustration and potentially costly changes down the road. On top of that, it set the stage for MOOYAH’s values of treating Owners and the corporate team like family.

10 years later, MOOYAH was acquired by a private equity, injecting a significant amount of capital into the brand to invest in areas such as operational support, marketing, technology, and research analytics, with the primary objective of creating one of the best franchise support systems in the world. As a result, we are now well-positioned to significantly increase our market share in this industry, all while helping partners achieve new levels of success in their markets.

Availability

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Not Available
Available
Focus

Territories: United States

Financials

Liquidity: $500,000

*Investment Range: $371,731 - $1,080,350

Minimum Net Worth: $1,000,001 to $2,000,000

6 Month Cash: $300,000

Franchise Fee: $40,000

Royalty: 6%

Royalty Description: 6% of gross sales payable weekly.

Advertising: Local: you are required to spend, on a weekly basis, an amount equal to 1% of Gross Sales on marketing and promotion of your Restaurant in your local marketing area

National Advertising: 3% of Gross Sales

Passive Ownership: Semi- passive after 1 year
Passive Ownership means the owner is working 15 hours or less per week in the business.

Available Discounts

  • Veterans

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: Available

Lease Negotiation Assistance: N/A

Length of Training: Approximately 4 weeks

Training Description:

New Franchise Owner and General Manager training takes place over two weeks in Dallas, TX. Over the training period, we provide 23 hours of classroom training and 134 hours of on-the-job training. The training will cover the MOOYAH culture, food safety and preparation, the Guest experience, marketing, purchasing and production, POS, data management systems, and everything needed to ensure the operational success of new Franchise Owners.

Operational and Marketing Tools:

We provide comprehensive digital, social, and traditional marketing solutions with your 3% towards the national ad fund. Franchise Owners are provided with a dedicated Local Store Marketing Specialist to assist with marketing strategy, all covered by the marketing royalty at no additional expense to the Franchise Owner. They will also have a dedicated in-house Graphic Designer to create custom marketing collateral. 

Financing Assistance: N/A

Interested in this Concept? Unlock it with the form below.

Presented By:

William Huffhine

Quantum Franchise Group

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