Concept Description
Mosquito Shield was founded in September of 2001 in response to the absence of an effective residential mosquito control service and the inadequacy of control products such as body sprays, candles and mosquito magnets. Now, over 1 million treatments and over 400 franchise locations later, Mosquito Shield’s proprietary control products and specialized spray techniques keep tens of thousands of American homes mosquito and tick-free every year.
Our company founder, started as franchise owner with a national lawn care franchise and, having listened to the evolving needs of his customers, understood there was a market for a residential mosquito control service and decided to strike out on his own. He started developing his own proprietary blend of all-natural oils and select control products, and testing application methods and treatment frequencies with the goal of perfecting an
effective and responsible solution. The result was Mosquito Shield, a service designed to control mosquitoes and other outdoor pests.
Mosquito Shield spent the next few years refining its customer acquisition and retention strategies, and taking a methodical approach to growth that led to the launch of its proprietary tick control service, Tick Shield, and special event service, Event Shield.
The Mosquito Shield Franchise Corporation was launched in 2013 and has since developed into the leading franchise opportunity in this growing home services sector. By combining a great product with past experience as a franchisee, our founder and team established a franchise model that delivers a superior experience for both consumers and owners.
In March of 2022, Mosquito Shield was acquired by Five Star Franchising, an innovative service-based franchise platform company. Five Star has a mission to ensure its brands are top performers in technology, marketing, branding, and people. With a franchisee-first approach to business, Five Star excels at ensuring local-market success for each of their franchisees.
Residential mosquito and tick control services are now part of a structural pest control industry that generated an estimated $9.359 billion in total service revenue in the United States in 2019, up from $8.971 billion in 2018 (source). With the threat of mosquito and tick-borne illnesses on the rise in the United States, the residential mosquito control market has become the fastest-growing pest control segment, with service revenue from residential barrier treatments increasing at a compound annual growth rate in excess of 22% since 2017.
The market for residential mosquito and tick control has grown in recent years.
The Mosquito Shield Franchise Corporation was launched in 2013 and operates in the growing home services sector.
Proprietary products and equipment contribute to high customer retention.
We offer large territories and competitive fees in the mosquito-controlled space.
The company has 22 years of operation in mosquito and tick control.
Testimonials
https://www.moshieldfranchise.com/testimonials
Publicity
Unit Option
Single, Multiple
Background
FDD Franchised Units: 384
Corporate Owned Units: 23
Projected New Units: 0
Year Established: 2001
First Year Franchised: 2013
Type of Business: Franchise
Hours of Operation: Regular Business Hours
Number of Employees: Small (1-5)
History:
Company founder, David Briggs, spent twenty years as a franchisee with a national lawn care franchise and, having listened to the evolving needs of his customers, understood there was a market for a residential mosquito control service and decided to strike out on his own. He started developing his own proprietary blend of all-natural oils and select control products, and testing application methods and frequencies with the goal of perfecting an effective and responsible solution. The result was Mosquito Shield, a service that turns any treated property into a mosquito-free zone by killing and repelling mosquitoes and other harmful outdoor pests.
Availability
Territories: United States
Financials
Liquidity: $150,000
*Investment Range: $120,525 - $162,420
Minimum Net Worth: $250,001, to $500,000
6 Month Cash: $125,001
Franchise Fee: $54,500
Royalty Description: 8% of Gross Sales
Advertising: Greater of $50,000 or 10% of Gross Sales annually
National Advertising: 2% of Gross Sales
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: A Semi-Absentee owner needs to hire a “Branch Manager” who needs to complete “new owner” training to understand the day to day operations.
Available Discounts
- Veterans
Discount Description: 10% off initial franchise fee for single
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A
Length of Training: Approximately 3-5 days
Training Description:
Initial Training
New franchisees receive a one-week training program at our home office which includes, but not limited to:
- Extensive classroom training covering:
- Mosquito Shield History
- Marketing
- Customer Service
- Mosquito & Tick Biology
- Technician Protocol
- Products and Mix Rates
- Extensive Field Training covering:
- Vehicle Overview
- Spray Tank System Training
- Spray Equipment Overview
- On-site Property Walkaround
- Hands-on Spraying
In addition, Franchisees receive ongoing web training covering Software, Merchant Processing, Optimized Vehicle Routing and More. Finally, all new Franchisees receive an in person follow up training at their location once they are up and running.
Operational and Marketing Tools:
On-Going Support
Existing Zees have multiple on-going training resources including but not limited to:
- Both written and video tutorials covering every single aspect of operating their business.
- Annual Regional Technician Training at select locations across the country.
- A bi-weekly live dial-in call every Tuesday at noon for Zees to have a direct line with our VP of Operations, along with representation from all other departments for added support.
- A dedicated bi-weekly call just for locations that are less than three years old.
- A five-member Franchise Advisory Council (FAC) with each member representing a team of Zees. The FAC along with two corporate members, meet in person twice a year. The FAC also host regular calls with their teams and represent the voice of the Franchisees.
- A system wide intranet with all the necessary resources and live communication streams to get real time answers as it relates to running a successful business.
- A National Sales Center that handles all inbound sales leads as well as internet forms to make sales for Zees allowing them to focus on running their business. The Sales Center also conducts outbound calling campaigns to upsell additional services and generate more revenue.
- Mosquito Shield kicks off each new year in January with an Annual Franchise Owners Meeting at a select destination resort.
Marketing Strategies
Mosquito Shield’s corporate marketing team understands the balance between big data and local impact. The company boasts marketing technology that accommodates a full-funnel approach from brand awareness to direct response. The experienced in-house team executes campaigns across a wide spectrum that includes everything from grass roots community engagement to sophisticated digital targeting strategies.
Mosquito Shield franchisees contribute to a brand fund that enables the company to leverage the scale of a large advertiser while focusing on the nuances of local conditions and audience targeting. Custom plans are built for every single territory with an eye toward cost-efficiencies and strong profits. Franchisees work alongside the corporate marketing team to form a robust marketing plan designed to build brand awareness and drive customer acquisition at launch and throughout the life of the business.
Key elements include:
- A comprehensive digital marketing program that features:
- Search Engine Optimization
- Search Engine Marketing
- Targeted Display & Video Advertising
- Social Media Advertising
- Retargeted Advertising
- Email Marketing
- Online Reputation Management.
- A targeted direct mail marketing program, developed in collaboration with our in-house direct mail team.
- Yard signs, branded collateral, referral programs, and call tracking technology.
- Performance dashboards and reports.
- A thoughtful, phased marketing plan that enables franchisees to build brand awareness leading to their Grand Opening, with ongoing customer acquisition and retention strategies designed to accommodate the seasonal nature of Mosquito Shield’s offering.
Mosquito Shield’s corporate team closely monitors conversion data throughout the buying season and reviews analytics daily to identify optimization strategies. The marketing team meets with each franchise owner weekly during peak season to review performance reports, discuss strategy, and identify trends. This allows the team to make optimizations related to campaign timing, weather conditions, mosquito populations, and other qualitative factors.
While Mosquito Shield has developed a strong blueprint for marketing success, we also recognize that modern marketing is a constantly-evolving practice and do not adopt a “one-size fits all” approach. We recognize and value the investments of our franchisees, and treat every dollar invested into marketing and growth as if it were pulled from our own bank accounts. As such, we encourage participation and offer guidance and support for local efforts. Each franchisee is empowered with access to a digital marketing portal that contains corporate-approved brand assets and advertising templates, and detailed brand standards, including color guides, fonts, logos and much more.
Financing Assistance: Available
