Concept Description
WHY HAIR CARE WITH MOXIE?
Hair never stops growing and needs continuous attention, particularly if it is colored or treated. A hairstyle can make or break a look, affect confidence and mood, and even directly influence how others view you. For all these reasons, we all view properly maintained hair as an essential practice rather than simply a desire, making hair care a recession resistant industry. The salon industry grosses 75 billion dollars in revenue annually and continues to grow rapidly. With a consistent demand from women and men wanting to look their best, hair care is a business venture that’s wise to invest in.
By creating a service menu that spans beyond blowouts and into additional hair care and beauty services as well as offering our private label products available for purchase, Moxie has generated a constant and easy to predict cash flow that is to be expected by a franchise. The prices that customers will find at your Moxie Salon & Beauty Bar® are affordable compared to those of a typical salon, providing women and men with the luxury that they desire without being overcharged. Our franchisees love the multiple revenue streams and their clients love that it’s all under one roof.
But that’s our business model. Our business is so much more! We’re in the business of making people feel great! Most times they walk in feeling okay or good, but our objective is to have them leave looking and thus feeling great! We train our already talented stylists to do certain services the “moxie” way and allow them to get creative and provide consultations with the client to bring out the best results.
Sometimes the client doesn’t know just how beautiful they are and so we through consultations and visuals help them bring out their inner beauty as well as their outer beauty.
Our ultra-modern high end salon design and brand imaging combine to form an inviting and alluring salon experience. And we back that up with the kind of service experience customers want but at a great value.
We offer a full line of our own private label hair care products. Our customers love when their favorite stylists recommend our Get Moxified® shampoos, conditioners and other products they need to maintain their look between salon visits.
Our educational team will train your staff on exclusive Moxie blowout styles, cuts and color techniques, which make us, stand out in the industry.
Publicity
https://abcnews.go.com/GMA/video/mother-daughters-ambush-makeover-gma-live-19030749
Unit Option
Single, Multiple
Background
FDD Franchised Units: 20
Corporate Owned Units: 3
Projected New Units: 11
Year Established: 2013
First Year Franchised: 2014
Type of Business: Franchise
Hours of Operation: Weekends Required
Number of Employees: Medium (6-20)
History:
Moxie salon and beauty bar was founded by Jennifer and Jamie Dunn who refer to themselves as the “Moxie Twins”— a nod to their enthusiasm and determination for providing high quality hair and beauty care. Infusing their vision for a salon that offers exceptional hair care and beauty services at affordable prices, they with their uncle, Victor Oliveti, decided to offer Moxie salon and beauty bar as a franchise opportunity to motivated individuals looking to own not just a business, but a wellness brand.
Availability
Territories: United States
Financials
Liquidity: $150,000
*Investment Range: $225,900 - $464,000
Minimum Net Worth: $750,001 to $1,000,000
6 Month Cash: $50,001
Franchise Fee: $39,000
Royalty: 6%
Royalty Description: 6% of gross sales weekly
Advertising: Local Advert: Greater of 3% of gross sales or $350 per week
National Advertising: Currently, two percent (2%) of weekly Gross Revenues (the “Fund Contribution”).
Ramp-Up: 7 to 9 months
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Available Discounts
- Veterans
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: Available
Length of Training: 6-10 days
Training Description:
Phase 1 Classroom training 3-5 days
Phase 2 On-site training 3-5 days
weekly calls within first 2 months
webinars and online training courses and videos
Operational and Marketing Tools:
National marketing and graphics team to assist franchisees with all creative for use in their market.
Local Marketing programs.
Monthly marketing calendar distributed to franchisees which includes social media posts for franchisees to use.
Pre-created marketing pieces available via a 3rd party printer service
(discount cards, biz cards, flyers, hats, pens, etc)
Financing Assistance: N/A