Concept Description
Oliver’s Nannies is a trusted in-home nanny and sitter service known for its commitment to quality childcare and exceptional employment standards.
In a rapidly growing $98 billion childcare market, the demand for reliable services is higher than ever, as 51% of Americans live in childcare deserts, where options are limited or unavailable. Oliver’s Nannies aims to address childcare needs in communities. Our franchise model offers tailored, flexible solutions for families seeking consistent or occasional in-home care. We provide insured, vetted, and managed staff, aims to provide care and peace of mind.
Joining Oliver’s Nannies means becoming part of a community dedicated to families. We are committed not only to the families we serve but also to those we employ. By offering caregivers opportunities to work on the books with access to benefits and support, we provide a new avenue for professionals accustomed to working independently. Our franchisees play a vital role in our mission by creating jobs, building teams, and extending our reach to new communities in need.
We are dedicated to setting our franchisees up for success by carefully analyzing and crafting territories with maximum potential. Each area is reviewed for natural boundaries, income levels, and the number of children within our target age range. This strategic approach ensures that franchisees can effectively reach both potential clients and caregivers, overcoming childcare deserts and providing essential services where they are most needed.
Start-up costs range from $68K to $98K, including a $39K initial franchise fee. Take the first step toward a bright future with Oliver’s Nannies. With our model and dedicated support, you can contribute to your community while building a business.
With our model and dedicated support, you can contribute to your community while building a business.
Unit Option
Single, Multiple
Background
FDD Franchised Units: 12
Corporate Owned Units: 2
Projected New Units: 12
Year Established: 2018
First Year Franchised: 2023
Type of Business: Franchise
Hours of Operation: Regular Business Hours
Number of Employees: Small (1-5)
History:
Oliver’s Nannies of Millburn, NJ opened for services on November 14th of 2018 and was quickly embraced throughout the area as a childcare solution offering flexibility and peace of mind. The concept of accessible and tailored child care came to life as founder, Kathy Livingston, experienced her own struggles in finding a solution for her young son.
Daycares often come with significant waitlists and restrictive hours, while hiring a nanny directly can feel like an after-hours job in management. Families need a team and a place to go with reliable care providers. Thus, Oliver’s Nannies was born as an agency unique in an approach with 24/7 availability to an office staff trained to provide nannies and babysitters matched with each family.
The surrounding areas of New Jersey and New York City welcomed the unique childcare approach with open arms. It didn’t take long before calls started coming in from other states and areas within the country. It became quite clear Oliver’s Nannies is a solution needed by families all over.
In 2022, Kathy Livingston teamed up with Ross Goodson to develop an opportunity for entrepreneurs to bring this concept to life through purchasing an Oliver’s Nannies franchise.
Kathy and Ross are committed to continuing the mission of developing child care solutions and a successful model for franchisees throughout the community. The Oliver’s Nannies model is designed to bring quality of life to families and this extends to the franchise community. Kathy and Ross are focused on supporting others in achieving work life balance while implementing a successful franchise.
Availability
Territories: United States
Financials
Liquidity: $100,000
*Investment Range: $74,050 - $175,000
Minimum Net Worth: $100,001 to $250,000
6 Month Cash: $30,001
Franchise Fee: 47500/single territory | 32500/per additional territory | 10% discount for first responders and veterans
Royalty: 5%
Royalty Description: 5% of Gross Revenues (minimum $1,250 after 24 months)
Advertising: 1.5% of Gross Revenues or $500 bi-weekly, whichever is greater
National Advertising: 1.5% of Gross Revenues or a minimum of $500 bi-weekly, whichever is more
Available Discounts
- Veterans
- Minorities
- First Responders
Discount Description: 10% off franchise fee
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: 72 hours
Training Description:
Start-Up checklist – step by step guide through all requirements leading to Grand Opening
– Access to Operations Manual
Assigned designated Franchise Business Coach upon execution of FA
– Twice a week calls from signing through opening
– As needed calls/emails/webinars
– Competitive Analysis Review
– Setting Business Key Performance Indicator Goals and Strategy
– Develop Marketing/Advertising Campaigns
– AlayaCare & QuickBooks
New Owner Training is 36 hours in person, interactive, classroom style learning at Corporate Headquarters
– Client Care Management
– Human Resources
– Sales
– Marketing and Advertising
– Business Management
Grand Opening – 4 day Onsite Visit with dedicated Business Coach
1:1 Ongoing Business Coaching
Strategic Franchisee/Staff Virtual Training
Franchisee Roundtable discussions
Town Hall Calls
Ongoing Visits as Needed
Operational and Marketing Tools:
Oliver’s Nannies Franchising has an intranet portal that every franchisee will have access to after New Owner Training. Here is where you will find every form that you could possibly need, operational tools, webinars and so much more! We provide a Vendor Directory and a Vendor Schedule at signing to help navigate through setting up your business vendors.
With the National Advertising Fund, Oliver’s Nannies Franchising has established vendors to manage your Google Business Profile. We also post on social media for each location at a minimum of twice per week so that franchisees can focus on running their businesses!
Financing Assistance: Available
