Unit Option

Single, Multiple, Area Representative/Master Developer

Background

FDD Franchised Units: 16

Corporate Owned Units: 7

Projected New Units: 2

Year Established: 1990

First Year Franchised: 2015

Type of Business: Franchise

Hours of Operation: Regular Business Hours

Number of Employees: Small (1-5)

History:

Options For Senior America, one of the most established senior care groups in the country (est. 1989), focuses on the delivery of quality and affordable personal care and companionship services to adults and elderly individuals. Though Options does not concentrate on skilled services (i.e., medical services such as OT, PT, and IV therapy), it allows its franchisees to add a skilled component to their operation.

Between its corporately owned units and its franchises, Options currently provides services in 10 states and is well positioned to expand into many more across the country.

In 2024, Options was acquired by Radhik Patel and Alec Campbell with a clear mission: to disrupt the senior care space by building the first tech-enabled home care franchise platform. Their focus is on leveraging technology to drive efficiency through AI-powered workflows and offshoring many operational functions—including scheduling, caregiver recruitment, and business development—to a dedicated team overseas. This model allows franchisees to concentrate on what matters most: delivering high-quality care and building strong relationships with clients and referral sources.

Availability

Territories: United States

Financials

Liquidity: $100,000

*Investment Range: $113,900 - $178,500

**Average Investment: $86,000 - $110,000
Provided by the Franchisor

Minimum Net Worth: $250,001, to $500,000

6 Month Cash: $50,001

Franchise Fee: $55000

Royalty: 5.5%

Royalty Description: 4.5% of Gross Sales year 1, 5.5% years 2-10 (monthly minimum $500 yr 1 rising to $2,100 yr 6+)

Advertising: 1% of Gross Sales, minimum $1,000 per month

National Advertising: N/A

Ramp-Up: 7 to 9 months

Passive Ownership: Semi- passive after 1 year
Passive Ownership means the owner is working 15 hours or less per week in the business.

Passive Ownership Explain: After a successful start-up and ramping the business, the franchise owner can become semi-passive.

Available Discounts

• Veterans

Discount Description: Any veteran with an honorable discharge will get a discount of $3,000 deducted from the franchise fee.

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: Available

Lease Negotiation Assistance: N/A

Length of Training: 1 week and 20 hours.

Training Description:

Options For Senior America offers an extensive training program that spans over a period of 5 business days. The new franchisee will receive this training in the corporate head office in Gaithersburg, MD from staff members who have been in this industry and with Options for 5-30 years. Prior to this training, Options offers 20 hours (by e-mail, phone and zoom) in preparation of the in-person.

This training program is comprised of two phases requiring approximately 60 hours in total. Phase One is an Options directed training which occurs shortly after the signing of the Franchise Agreement, but before the visit to our office for Phase Two training. Phase Two training is focused on operational, marketing and business topics.

Operational and Marketing Tools:

Operational Tools

• AI-Powered Agency Management System
  A proprietary system that automates scheduling, caregiver-client matching, compliance tracking (e.g., license and TB test expirations), and availability calls—reducing the administrative load on the franchisee and office staff.

• Offshore Administrative Support
  Franchisees are trained to leverage offshore teams based in the Philippines to handle key functions such as caregiver recruitment, scheduling coordination, application follow-up, and business development appointment setting—resulting in a leaner, more scalable operation.

• Real-Time KPI Dashboard
  Franchisees can monitor caregiver utilization, revenue trends, referral activity, and compliance metrics via a centralized dashboard, allowing for data-driven decision-making.

• Franchisee Training Portal (Options University)
  24/7 access to training materials, caregiver onboarding workflows, and video-based modules to onboard new staff and caregivers quickly and effectively.

• Business Development Playbook & CRM Tools
  Step-by-step scripts, outreach sequences, and CRM tracking tools to manage and nurture referral relationships with hospitals, skilled nursing facilities, elder law attorneys, and rehab centers.

• Virtual Support & Coaching
  Unlimited access to franchise support coaches, regular operational check-ins, and peer best-practice sessions to ensure alignment and ongoing performance improvement.

Marketing Tools

• Custom Marketing Materials by Referral Type
  We’ve created professional brochures and pamphlets customized for specific referral sources—such as hospitals, SNFs, elder law attorneys, rehab centers, and hospice providers. When our offshore BD team books an appointment on behalf of a franchisee, we ensure they are equipped with referral-specific sales materials and the training to use them effectively during the meeting.

• Full-Service Marketing Library
  Professionally designed templates for flyers, rack cards, brochures, social media graphics, postcards, digital ads, and more—customizable for each local territory.

• Branded Print Kits & Goodie Bags
  Franchisees receive professionally produced marketing kits and giveaways to support business development meetings and local outreach efforts.

• Lead Distribution From Corporate Website
  Leads generated from the Options national website are automatically routed to the appropriate franchisee based on territory, ensuring no missed opportunities.

• Referral Source Education Materials
  Co-branded presentations, educational leave-behinds, and service overview documents tailored for hospitals, discharge planners, and community partners.

• Local Marketing & Ad Spend Guidance
  Support for executing paid campaigns on Google, Facebook, and referral platforms like A Place For Mom, along with ROI tracking and optimization.

• Online Reputation Management
  Tools and training to generate more 5-star reviews on Google and other platforms, improving local SEO and brand credibility in each market.

• Monthly Marketing Calendar & Playbook
  Includes ready-to-launch campaigns tied to national awareness months, holidays, and seasonal care needs—allowing franchisees to stay top-of-mind year-round.

Financing Assistance: N/A