Concept Description
Outdoor Lighting Perspectives is the leading outdoor lighting franchise in the industry with over 100 locations and over 150,000 professional outdoor lighting installations completed. We offer a robust business model focusing on Residential LED Low Voltage Lighting, Holiday Lighting (Commercial and Residential), and Commercial / Hospitality Lighting Solutions.
- Would you enjoy helping homeowners enhance their home or business’s curb appeal, safety, and security?
- Would you enjoy organizing and managing a team of professionals?
- Are you open to working within established and proven systems?
- Do you have sufficient funds to meet the initial investment?
- Are you able to make a decision about your future in the next 45-60 days?
- Are you able to commit to and follow a discovery and qualification process?
- Are you willing to devote your full attention and commitment to an established training process?
Testimonials
Best decision of my life (after children) to purchase an Outdoor Lighting Perspectives franchise. We decided to invest in ourselves and if I was going to work hard anyway, it might as well be to further myself. Great company, great group of people too! Sandra Chillas, Lancaster – Westchester, PA
I joined the operation because we already have a couple of businesses and we saw this as an opportunity to take our existing customer base and add to it. By bringing in additional revenue to our organization. We have found it to be extremely successful it’s been a good mix for our customer base as well as us. Jim Hilliard, Dayton – Columbus, OH
We got involved in OLP because we were tired of corporate America. We had gone through the process of climbing the ladder a few times to find that our company sold to another company and so the fear of bringing in their own people and not knowing what our future was going to be that was not a good place to be. So we ventured into Outdoor Lighting Perspectives and it’s been very interesting and very difficult in a lot of ways, we’ve had to work very hard but yet the payoff is incredible! We can manage our own schedules now, be with our family when we want to be and go on vacation when we want to go. Pat Otis, Augusta, GA
The reason I bought an existing franchise versus a starting from scratch is simple…there was a customer base there. That provided a great revenue opportunity right out of the gate. In fact the day that we opened, the day we signed the contract, turned the phones on and they started ringing! So we picked up a lot of service revenue right out of the gate it kind of got me going and I knew that going in. Rick Johnson, Austin, TX
Publicity
Outdoor Lighting Perspectives® Certified as a World-Class Franchise ® by the Franchise Research Institute ® for the 10th consecutive year.
Outdoor Lighting Perspectives® was recently ranked among Entrepreneur’s Franchise 500. The top 500 American franchising companies determined by finances, costs, size, growth, support and brand strength.
Unit Option
Single, Multiple
Background
FDD Franchised Units: 137
Corporate Owned Units: 0
Projected New Units: 14
Year Established: 1995
First Year Franchised: 1998
Type of Business: Franchise
Hours of Operation: Regular Business Hours
Number of Employees: Small (1-5)
History:
Founded in 1995, Outdoor Lighting Perspectives (OLP) is the largest full-service landscape lighting provider – designing, installing, and servicing outdoor lighting systems across country. OLP is a great option for franchise candidates with its:
- Recurring revenue streams
- Residential, commercial, and holiday lighting offerings
- Low investment and overhead
- Quick start up
Availability
Territories: United States
Financials
Liquidity: $50,000
*Investment Range: $179,000 - $222,200
Minimum Net Worth: $100,001 to $250,000
6 Month Cash: $30,001
Franchise Fee: $59,500
Royalty: 7%
Royalty Description: The greater of: (a) the sum of 7% of Gross Revenue; or (b) the Minimum Royalty of $1,100 per month.
National Advertising: 1.5% on the first $1,000,000 of Gross Revenues in any calendar year. No National Branding & Marketing Fee is due on Gross Revenues overs $1,000,000 in any calendar year.
Ramp-Up: 4 to 6 months
Passive Ownership: Semi- passive after 1 year
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: Can go to passive in 1-2 years
Available Discounts
- Veterans
Discount Description: Add-On Discount for Existing Home Services Contracting Business If you operate an existing business offering home automation services or landscape, irrigation, or lawn service business or other related home services contracting business, have continuously operated this business for at least the past two years, generated at least $500,000 in revenue in the prior fiscal year, and agree to diversify your existing business by adding an Outdoor Lighting Perspectives franchise in an affiliated but separate legal entity, you may be eligible for a discounted Initial Franchise Fee of $10,000 for each Territory when you sign the Franchise Agreement. VetFran Discount We are a member of the International Franchise Association (“IFA”), and we support and participate in IFA’s VetFran Program. If you are an honorably discharged veteran who meets our qualifications, we will discount the applicable Initial Franchise Fee by 15%. The VetFran discount may be used only once and only on one Territory, not on any additional Territory or additional franchise concepts that you may purchase. Multi-Territory Discount. If you license two contiguous Territories from us at the same time (for which you are signing two separate Franchise Agreements), the Initial Franchise Fee under the second Franchise Agreement will be reduced to $30,000 (i.e., a total Initial Franchise Fee of $79,500 for the two Territories). For each additional contiguous Territory after the first two that you license, the Initial Franchise Fee for these additional Territories shall be reduced to $30,000 (e.g., a total Initial Franchise Fee of $109,500 for a total of three contiguous Territories). Existing Franchisee: Additional Standard Territory Discount If you are an existing Outdoor Lighting Perspectives franchisee that: (a) has been operating an Outdoor Lighting Business for at least 18 months, (b) has been in full compliance with your Franchise Agreement for at least 18 consecutive months, (c) meets our qualifications for expansion (as described in our Operations Manual), and (d) is licensing an additional Standard Territory from us (for which you are signing a separate Franchise Agreement), we will discount the then-current franchise fee by $10,000. Existing Franchisee: Additional Concept Discount We and our Affiliates offer a program to reward qualified franchisees who have been franchisees for at least two years that purchase a franchise from one of our Affiliates. If you have been a franchisee in full compliance under your Franchise Agreement for at least two years and you meet the qualification guidelines to be a franchisee of one of the other franchise concepts offered by one of our Affiliates, when you purchase a franchise from one of these Affiliate companies, the applicable initial franchise fee is discounted by 20%. Discount for Employees of Franchisees We have a discount program to reward qualified employees of our franchisees who have been recommended in writing by their employer, who have been employed in good standing by their employer for at least two years and who otherwise meet all of the qualification guidelines to be our franchisee. We offer a 5% discount off the applicable initial franchise fee for every year of service over two years, subject to a maximum discount of 50% off the applicable initial franchise fee as shown in chart on FDD. Combination and Application of Discounts We are a member of the International Franchise Association (“IFA”), and support and participate in IFA’s VetFran Program. If you are an honorably discharged veteran who meets our qualifications for new Outdoor Lighting Business franchises, we will discount the franchise fee by 15%. The VetFran discount may be used only once for one Territory. The VetFran discount may be applied towards the purchase of only one of the franchise concepts offered by us and our Affiliates.
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: 8 days
Training Description:
The initial formal training program is a 8 day training program conducted at our corporate headquarters in Richmond, VA. The initial training program will take place both in the classroom and field to ensure that you are ready for an easy start up.
- Franchise Success Manager guides the new franchisee from signing through training. They will connect on weekly (or more!) calls to work through a comprehensive checklist detailing all necessary tasks, provide introductions to key partners, access resources, and get their new business launched.
- Field Training – We partner with local owners to allow new franichees in training to experience live installation(s) & a nighttime demonstration.
- Brand leaders and coaches will spends hours with new hours to teach the details of design, products, sales, national accounts, and more
- Training in Richmond also includes time with the IT and marketing teams
We pride ourselves on being a World Class Franchise and offer the highest level of training and ongoing support.
Once you’re up and running, the training doesn’t stop there. On an ongoing basis OLP franchise partners benefit from structured field visits from OLP’s corporate support team, phone support five days a week, and both an online Performance Center for best practices information and Marketing Gateway for marketing materials. Ongoing training includes but is not limited to:
- Annual Meeting with entire Empower Brands system (Check out our 2025 meeting here!)
- Mid-Year Meeting for OLP franchisees
- On-line performance center with recorded webinars, message boards and more
- Annual Holiday Training Class every summer
- Monthly Webinars
- System Conference Calls
- 24/7 technical support (product, business management, sales, marketing and more!)
Operational and Marketing Tools:
- Full marketing library available on the brand portal – hight quality photo and video assets for all owners’ use!
- Easily create custom brochures, email campaigns, mailers and more
- National and local websites generate additional leads (Any leads received through Empower Brands or Outdoor Lighting will be distributed to local franchisees.)
- Lead management system included in package to manage, report, and track sales volume
- Inventory ordering system built into back end to create easy inventory control
- In-house Marketing team that support franchisees with weekly office hours and regular meetings to design and implement your strategy
- Digital Marketing supporting Inbound leads with SEO, PPC, and Google to name a few
- Brand Marketing that will support Outbound Marketing including researching the territory, neighborhoods, direct mail and publications
- Strong in house Graphic Design team
Financing Assistance: Available
