Unit Option

Single, Multiple

Background

FDD Franchised Units: 202

Corporate Owned Units: 0

Projected New Units: 10

Year Established: 2016

First Year Franchised: 2017

Type of Business: Franchise

Hours of Operation: Occasional Evenings or Weekends

Number of Employees: Small (1-5)

History:

In 2001 the idea of the 13-year old founder Ansley Johnson became a reality, as she began to share with the town of Garner the great product of a snoball, the product that she fell in love with during her frequent summer visits to her Grandparents home in Chalmette, Louisiana. The 13-year old founder named the business Pelican’s after the state bird of Louisiana. Ansley performed the bulk of the day to day operations, as her parents both had fulltime jobs. However, periodically she would call upon her younger brothers who would eagerly help for the promised wage of .50/hour! The original store is still going strong today, now being owned and operated by one of those younger brothers!

The first year was slow, as there had to be a clear differentiation established between a “Snocone” (the crunchy mess you get at a fair) and a “SnoBall” (soft fluffy shaved ice) that became the staple Ansley prided herself on serving. Through this great product that was perfected, Ansley built the Pelican’s name with every snoball she passed out. Pelican’s quickly became an oasis of relief on a hot day, a place for family outings and reward for good grades.

After a few summers, her dad Adrian came on board full time to allow Ansley to pursue her dream of becoming at veterinarian. Along with the help of her dad and the attention from customers, people began to inquire about opening their very own Pelican’s SnoBalls store. With so many people desiring to share this great experience with their areas and wanting to join the “Pelican’s Family”, they decided to franchise the business and spread into other communities.

Pelican’s is still paving the way into the future

In 2017 with 80-stores, the Johnson’s sold the Pelican’s SnoBalls franchise. The present owners, Gregg Fatool and Randall Wright now carry the company forward into the future that is nearing 20-years in business. Gregg and Randall are both franchisees with 7-stores between them, operating the company from both a franchisee and Co-CEO view that is unique and uncommon in the franchising industry. This allows Pelican’s SnoBalls to continue to operate with the same standards it started with and the business has grown exponentially with almost 200-stores in 14-states. The tradition that Ansley started of the “World’s Best SnoBall” coupled with the “World’s Best Customer Service” is still the face of the company yet today!

Just to look at it, you would never guess it was the nexus of what is arguably the best dessert you will ever taste or that it has become one of the fastest growing dessert franchises in the country. With that in mind, the Johnson Family, Fatool, and Wright often reflect on the humble beginnings of Pelican’s SnoBalls and above all, they understand that the success is a true blessing from God and give Him all the Glory!

Availability

Territories: United States

Financials

Liquidity: $20,000

*Investment Range: $81,750 - $230,800

Minimum Net Worth: No Preference

Franchise Fee: $25000

Royalty Description: 8% of Net Sales due monthly.

Advertising: Local: We recommend, but do not require, that you spend additional amounts on Local Advertising and Promotion.

National Advertising: We do not have a national brand fund but if established, 1% of Gross Sales.

Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.

Passive Ownership Explain: The Franchise Agreement does not require you to be a full-time direct Owner-Operator of the Store, although we encourage and recommend active participation by you. We do, however, suggest that you or your Operating Principal devote full time, energy, and best efforts to the management and profitability of your business.

Available Discounts

• Veterans

Discount Description: $2500 off the IFF.

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: Available

Lease Negotiation Assistance: Available

Length of Training: 47 hours.

Training Description:

Initial training may include web-based training that you can complete at home, one day of classroom and four days of on-the-job training at our headquarters or another location we choose, and up to four days of support at the location of your Store.

You must maintain the requisite number of Specially Trained Management Employees as employees of the Store during the term of the Franchise Agreement. If you or any Specially
Trained Management Employee stops being actively employed at the Store, or if any Specially Trained Management Employees fail to complete the initial training program, you must have the Specially Trained Management Employee repeat training, or enroll a qualified replacement, acceptable to us, in our training program within thirty days.

Operational and Marketing Tools:

• You will be given our expertise and guidance throughout the start-up and operation of your business.
• We will provide an extensive initial training program, at a location we designate, along with providing additional training on-site at your Pelican’s Snoballs Franchise.
• We may provide a prototype and specifications for constructing the Store and for the exterior and interior design and layout, fixtures, furnishings, equipment, and signs.
• We will lend you a copy our Confidential Owner’s Manual (COM) for the duration of the Franchise Agreement, which is comprised of almost 20 years of Operating successful Pelican’s Snoballs Businesses!
• You will be granted access to our vast network of seasoned Pelican’s Snoballs Franchisees.
• We will be on site multiple days during the Grand Opening of your new Franchise making sure the store passes our initial inspection and everything runs smooth.

Financing Assistance: Available