Concept Description
Invest in a pack leader.
Pet Supplies Plus (PSP) is the supermarket for dogs and cats. Pet Supplies Plus has built its reputation by “making it easier for our neighbors to get better products and services for their pets.” With more than 480 locations in 34 states, our stores have a streamlined design making it easy for pet parents to navigate the industry’s widest assortment of natural foods, hard goods, and pet services. We’ve achieved success by understanding the unique bond between humans and their pets. Our neighbors experience convenience, value, and fun in every store. At Pet Supplies Plus, we’re crazy for pets, too.
Rewarding in more ways than one.
As a Pet Supplies Plus Franchise Owner, you not only work with pets and fellow pet lovers, you are an integral part of the community. You’ll love having the freedom and flexibility of ownership, backed by an experienced leader in the pet industry.
Don’t bark up the wrong tree. This is the industry – and franchise – to invest in.
- $2.7M Average Unit Volume
- #1 franchise nine years running (Entrepreneur)
- #20 on the 2022 Entrepreneur Franchise 500 ranking
- 23.5% growth in the last three years, compared to an industry average of 7%
- 70% of households that own at least one pet
Testimonials
“While researching Pet Supplies Plus, it seemed too good to be true. But now seeing it firsthand, it all pans out. Being in the pet industry really brings out the fun in business.” – Sunny Grewal
“My favorite part as an owner is the free time I have for community involvement! On a regular basis we host field trips, career days, adoption events, in-store contests, sponsor local sports teams and have presence at their games. The sky’s the limit! I also take advantage of Pet Supplies Plus’ suggestions which have proven to be a huge success.” – Lori Nebel
“Our Experience with Pet Supplies Plus has been a pure partnership. We were concerned about not having any creative license, but the Pet Supplies Plus corporate staff has proven to be the opposite – they welcome and have actually incorporated some of our ideas into their larger structure.” – Brian Rolf
“We decided to attend the Meet the Team Day in Michigan and that locked us in. We had a comfort level with the support behind us to be able to take our business careers into the retail business and be successful.” – Hugh and Christine Calvin
Publicity
Pet Supplies Plus works closely to build strong neighborhood relations. Our franchisees hold numerous adoption events, VIP pet care clinics, host field trips and work with local schools to sponsor classroom pet programs. These are the stories that the local media loves to cover so it’s not surprising to learn that Pet Supplies Plus owners are the local experts on everything from pet Halloween costumes, safe pet treats, how to calm your pets during a thunderstorm, etc.
Pet Supplies Plus is ranked #50 on Entrepreneur magazine’s 2020 Franchise 500 List, is ranked as the #1 Pet Retail Franchise for the sixth straight year and was named to the 2019 Fastest Growing Franchise List.
Unit Option
Single, Multiple
Background
FDD Franchised Units: 485
Corporate Owned Units: 234
Projected New Units: 34
Year Established: 1988
First Year Franchised: 1991
Type of Business: Franchise
Hours of Operation: 24 / 7 / 365
Number of Employees: Medium (6-20)
History:
Pet Supplies Plus (PSP) is the supermarket for dogs and cats. Pet Supplies Plus has built its reputation by “making it easier for our neighbors to get better products and services for their pets.” With 500 locations in 34 states, the stores have a streamlined design making it easy to navigate the industry’s widest assortment of natural foods, hard goods and pet services. The company has achieved its success by understanding the unique bond between humans and their pets. Pet Supplies Plus’ neighbors experience convenience, value and fun in every store. At Pet Supplies Plus, we’re crazy for pets, too.
Availability
Territories: United States
Financials
Liquidity: $200,000
*Investment Range: $498,320 - $1,978,605
Minimum Net Worth: $250,001, to $500,000
Franchise Fee: $49,900
Royalty: 2%-3%
Royalty Description: 2% of monthly Gross Sales for first 12 months of operation; 3% of monthly Gross sales after first 12 months of operation
Advertising: Currently $3,000 per month, $1,000 of which goes to the National Advertising Fund
Ramp-Up: 10 to 12 months
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: Passive ownership is allowed if owner hires strong store managers.
Available Discounts
- Veterans
Discount Description: 20% discount for honorably discharged veterans
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: Approximately 2-4 weeks
Training Description:
TRAINING
Prior to opening their stores, new Pet Supplies Plus franchisees attend a two week ‘on the job’ training at a certified Pet Supplies Plus training store with one of our certified trainers. Here they will learn how to unlock the store in the morning, lock it in the evening and everything in between. After training, the owners will receive a “Training in a Box” kit to help them train their staff on pet care, running the store and engaging with neighbors. Pet Supplies Plus realizes that the pet industry isn’t stagnate so our training isn’t either – all owners have access to training whenever they need it.
Operational and Marketing Tools:
OPERATIONS
All new owners will have a District Team Leader (DTL) assigned to them who will regularly visit their store and help them drive sales performance. They will work together to interpret business results, develop actionable business agendas, assess store conditions, execute developed marketing ideas and drive culture through store performance and neighbor engagement.
MARKETING
Pet Supplies Plus is in a unique position where we can leverage our size (almost 10 million neighbors in our database) to drive traffic while combining the engagement and local involvement of an independent pet store. We have a very strong Neighbor Relationship Marketing database that allows use to have a better handle on our neighbors buying behavior and from that we’ve developed a neighbor segmentation that allows us to communicate the right message at the right time. ie “Thought you’d want to know that (insert name of pet here)’s favorite food is on sale this week”, “It’s been three months since your last flea and tick purchase for (insert name of pet here). But, none of this high tech marketing matters without the high touch neighbor engagement that we pride ourselves on.
Financing Assistance: N/A
