Pet Wants

Pet Wants providing natural healthy dog and cat food with free delivery at your home or work. Natural pet food online and home-delivery program.

Category: Pet Care & Grooming

Concept Description

Pet Wants are premium pet franchises that strive to improve the nutrition, health, vitality
and well-being of pets. Our pet food is made with natural ingredients and offers an 
alternative to the made-last-year bagged food that’s been sitting in warehouses or on 
store shelves for months. We focus on delivering this high-quality pet food directly to
pet owner’s doorsteps on a routine basis. The brand prides itself on offering pet food 
made with wholesome ingredients free from artificial preservatives, fillers, and animal 
by-products. In addition to food, Pet Wants stores typically offer a range of pet care 
products such as treats, toys, supplements, and grooming supplies.

Unit Option

Single, Multiple

Background

FDD Franchised Units: 146

Corporate Owned Units: 0

Projected New Units: 21

Year Established: 2010

First Year Franchised: 2015

Number of Employees: Small (1-5)

History:

The Pet Wants brand began because its founder, Michele Hobbs, personally spent thousands of dollars at her veterinarian trying to help her dog Jackson’s skin issues. In hopes of finding a more effective alternative, she decided to go in another direction by creating her own product. After a ton of research on pet nutrition, meeting with several manufacturers, and testing countless formulas, she found the solution that cured Jackson! She didn’t just find the solution for her pet but created a business need for all pet owners who were looking for a longer and happier life for their furry family members. In 2010 she started her very own pet store in the Findlay Market in Cincinnati, Ohio, and Pet Wants was born. What began as a local store grew into an untapped demand for fresh, healthy pet food. 2015 the business began franchising, and today we have over 100 franchisees serving over 160+ territories in 36 states! With our emphasis on education, premium quality food, subscription services, and delivery model, Pet Wants is a top contender in the pet industry.

Availability

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Not Available
Available
Focus

Territories: United States

Financials

Liquidity: $50,000

*Investment Range: $137,850 - $219,000

**Average Investment: $150,000 - $219,000
Provided by the Franchisor

Minimum Net Worth: $100,000 or less

6 Month Cash: $50,001

Franchise Fee: $48,500

Royalty: 7%

Royalty Description: 7% of Gross Revenues; $350 monthly minimum for 12 months; $1,000 monthly minimum thereafter

Advertising: Local: Up to 3% of your Gross Revenues unless a majority of the cooperative members agree on a higher contribution.

National Advertising: 2% of Gross Revenues; $250 monthly minimum for 12 months; $350 monthly minimum thereafter

Available Discounts

  • Veterans

Discount Description: 10% off

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: Available

Lease Negotiation Assistance: N/A

Length of Training: 40 hours

Training Description:

Pre-training consists of bi-weekly calls with onboarding coach to review opening requirements and business set up

6 hours of virtual live nutrition training

40 hours of hands on classroom training

1-2 day On Site Training Center visit to existing franchisee location

Weekly meetings with onboarding coach through first 4-6 weeks after training

Weekly meeting with business coach starting approximately 6 weeks after training through first 4 months

 

Operational and Marketing Tools:

E-commerce platform

Marketing Automation platform with lead generation pop ups and email campaigns

Full library of marketing assets for local customization including flyers, social media posts, digital banners, etc.

Access to marketing team for individual marketing asset creation

National social media with cascade to local assets

 

Financing Assistance: Available

Interested in this Concept? Unlock it with the form below.

Presented By:

Jane Stein

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