Concept Description
What if you could build a successful business while making a real difference in people’s lives?
Prime Senior Placement offers a unique opportunity to do both. As a franchise owner, you will guide families through one of the most important and emotional decisions they will ever make—finding the right senior living solution for a loved one. With the senior population growing rapidly, the demand for trusted, knowledgeable advisors has never been greater.
This is a relationship-driven, home-based business with no inventory, no employees required to start, and a simple, proven model. You’ll work closely with hospitals, social workers, and senior living communities to connect families with the right Independent Living, Assisted Living, or Memory Care options—all at no cost to the families you serve.
Prime Senior Placement is designed for flexibility and scalability. Whether you’re looking to build a full-time business or grow it alongside other commitments, the model allows you to control your schedule while creating strong income potential. Larger protected territories provide room to grow, and a straightforward royalty structure ensures predictable expenses.
You don’t need prior experience in senior care. Our comprehensive training program, systems, and ongoing support give you the tools to succeed from day one. More importantly, you’ll be backed by a team that understands the industry and is committed to helping you build meaningful relationships and long-term success.
With millions of families needing guidance and more senior housing options being developed each year, the opportunity is significant. As a Prime Senior Placement franchisee, you become the trusted local resource families turn to when they need clarity, support, and direction.
If you’re looking for a business that combines purpose, flexibility, and income potential, Prime Senior Placement provides a path to build something meaningful—both financially and personally.
Unit Option
Single
Background
FDD Franchised Units: 9
Corporate Owned Units: 1
Projected New Units: 4
Year Established: 2021
First Year Franchised: 2022
Type of Business: Franchise
Number of Employees: Small (1-5)
History:
In September 2021, senior care industry veterans Joe Soles, George Heinemann, and Tim Meehan came together after years of witnessing the same challenge over and over—families overwhelmed, under-informed, and forced to make urgent decisions about senior living with little guidance. Each had spent significant time in the senior care space, working directly with families, communities, and healthcare professionals, and they saw firsthand how confusing and fragmented the process could be.
They recognized that families didn’t just need options—they needed a trusted guide.
Prime Senior Placement was created to fill that gap. Built on real-world experience and a deep understanding of the industry, the company was designed to simplify the process of finding the right Independent Living, Assisted Living, or Memory Care community. By taking the time to understand each family’s unique needs, preferences, and budget, Prime Senior Placement helps match seniors with the right environment—removing stress and bringing clarity during one of life’s most important transitions.
What began as a solution to a common problem has grown into a mission-driven brand focused on making a meaningful difference—helping families make confident, informed decisions when they need it most.
Whether our clients are seeking a community for Independent Living, Assisted Living, or Memory Care, Prime Senior Placement can help find the right place for seniors at no cost to the client or their family.
Availability
Territories: United States
Financials
Liquidity: $85,000
*Investment Range: $74,845 - $94,510
Minimum Net Worth: $100,001 to $250,000
Franchise Fee: $49900
Royalty: $1,000
Royalty Description: Greater of 8% of Gross Collected Revenue or minimum monthly royalty ($0 months 1-2, $500 months 3-12, $800 months 13-24, $1,100 months 25-36, $1,400 thereafter)
Advertising: $500 per month spent directly with third-party suppliers (after month 5); $1,000 per month paid to franchisor months 2-5
National Advertising: $500 per month
Passive Ownership: Semi- passive after 1 year
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: A Prime Senior Placement franchise is not passive at startup but can become semi-passive after Year 1 once referral relationships and systems are established. In the first year, the owner focuses on building relationships with hospitals, social workers, and senior living communities. Over time, these partnerships begin generating consistent, repeat referrals, reducing the need for constant prospecting. With the use of Senior Place CRM and a defined process, franchisees can delegate day-to-day activities (calls, tours, follow-ups) to a placement specialist, shifting their role to oversight and maintaining key relationships. At that point, the business can operate in a 10–20 hour per week, semi-passive capacity, depending on structure and staffing.
Available Discounts
- Veterans
Discount Description: Veterans - 10% Minorities - 5% RN's - 10%
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A
Length of Training: 48 hours
Training Description:
Our franchise training team is comprised of experienced senior care professionals, each bringing diverse backgrounds and specialized skill sets to create a well-rounded and effective training experience.
The Prime Senior Placement training program was developed by industry-leading senior placement experts, designed to equip franchisees with the knowledge, tools, and confidence to succeed quickly. We focus on accelerating your path to productivity through a structured and practical approach:
- Fast Start Training: 4–5 day training program tailored to the franchise owner’s background and experience
- Classroom Training: Thorough education on the senior care industry, business model, and Prime Senior Placement process
- Real-World Training: 2 days in the field with hands-on, practical training in your market
- Ongoing Support: Purposeful and consistent communication with each franchise team as they build and grow their business
In addition, Prime Senior Placement offers an 8% royalty on gross revenue with monthly minimums and a no-employees-required business model, creating a simple, scalable, and predictable path to growth.
Operational and Marketing Tools:
Prime Senior Placement provides franchisees with a comprehensive suite of operational and marketing tools designed to support both a successful launch and long-term business growth.
Franchisees are required to utilize Senior Place CRM, an industry-specific platform designed for senior placement professionals. This system is used to manage leads, track referrals, document placements, and monitor revenue. It provides clear visibility into the sales pipeline, supports organization across multiple clients and referral sources, and ensures consistent reporting and accountability across the system.
On the marketing side, franchisees benefit from a professionally developed digital presence, including a local landing page connected to the corporate website. Leads generated through corporate marketing efforts are directed to the appropriate franchisee, helping to drive early-stage activity and support ongoing growth.
Franchisees also receive social media setup and guidance, along with access to branded marketing materials, messaging frameworks, and outreach strategies. These tools are designed to help franchisees effectively build relationships with key referral sources such as hospitals, social workers, case managers, and senior living communities.
Operationally, franchisees receive pre-training support from an operations representative, ensuring they are prepared prior to launch. Training includes structured pre-opening preparation, classroom education, and real-world application, along with Dementia Care Certification training to enhance credibility and expertise in working with families.
Ongoing support includes consistent communication, coaching, and access to best practices, enabling franchisees to refine their approach, strengthen referral relationships, and scale their business over time. The system is designed to be simple, repeatable, and relationship-driven, providing franchisees with the tools and structure needed to operate efficiently and grow with confidence.
Financing Assistance: N/A
