Unit Option

Single, Multiple

Background

FDD Franchised Units: 43

Corporate Owned Units: 1

Projected New Units: 0

Year Established: 2018

First Year Franchised: 2023

Type of Business: Franchise

Number of Employees: Small (1-5)

History:

The Founder, The Story……
Mark Amery has been in the Home Services space since the age of 17. Mark has founded, developed and grown (with the help of his long-term team), multiple Home Service brands. Some of the brands have scaled from 0 to 50 units in 48 months all using the strategic formulas Mark has created to scale service companies. Mark has been featured on television shows such as Dragons Den, continuous placements in BC Business magazines, ongoing interviews on various podcasts and has been a guest speaker at Universities and Colleges focusing on Entrepreneurism and Business Classes.

“You need systems to build structure, you need structure to build scale”

So…..how did Puddle start?
Mark Amery, the Founder of Puddle Pools, had moved into a home with a pool and spa. Like most homeowners who have never owned a pool, it was confusing and overwhelming to say the least. When Mark was trying to book a company to assist, the service was minimal at best. No shows for appointments, nobody answering the phones, customer service at zero. There was finally a company that sent a technician, who was 2 hours late, had 1 shoe (not kidding!) and had his old pickup truck leak oil all over the driveway. Mark had multiple service brands at the time, so Mark immediately “Cannonballed” into the pool world to put the systems and procedures into place.

Availability

Territories: United States

Financials

Liquidity: $100,000

*Investment Range: $101,800 - $135,700

**Average Investment: $95,100 - $118,800
Provided by the Franchisor

Minimum Net Worth: $250,001, to $500,000

6 Month Cash: $30,001

Franchise Fee: $49,500

Royalty: 7%

Royalty Description: Greater of 7% of Gross Revenue or $600 per month

Advertising: $1,000/month in year 1 (after the initial launch campaign), then $600/month in year 2 (increasing to $700/month)

National Advertising: 2% of gross revenue per month. Subject to increases not to exceed 3% of monthly Gross Revenue.

Passive Ownership: Semi- passive after 1 year
Passive Ownership means the owner is working 15 hours or less per week in the business.

Available Discounts

• Veterans

Discount Description: VetFran Discount: 10% Off Initial Territory Franchise Fee

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: N/A

Lease Negotiation Assistance: N/A

Length of Training: 86 hours - 6 Phases to graduating the U of P!

Training Description:

Initial Training
6 Phases to graduating the U of P!

Phase 1: Integration (Weeks 1 &2)

• Getting everything set up…..
• Bank Accounts, Vehicle, Vendors, CRM, phone etc…

Phase 2: Virtual Training (Week 3)

• 14-part virtual modules (30 –60 minutes each)
• Basics of Field and Admin side of Puddle

Phase 3: Finalized Items & Implementation (Week 4)

• Ensuring/Reviewing all 65 points of start up

Phase 4: In Person Training (Week 5)

• Monday to Friday in Field and in Class Training
• Arrive Sunday evening, fly out Friday afternoon

Phase 5: Launch Time (Week 6)

Operational and Marketing Tools:

Marketing Strategies

Google My Business: 

• We will assist the setup of a Google My Business/Google Maps location with an internal automated 5 Star Review portal 

Grand Opening/3 Month Business Booster: 

• We will set up all online Grand Opening SEO/PPC & Social Media Campaigns to drive traffic to the location 

Branded Micro Site with Online Booking: 

• Each Franchise has a custom microsite for their territory that includes proven calls to action embedded to capture all leads. With a link to the Call Center as well as an online booking feature. 

Puddle Power (CRM): 

• PuddlePower CRM: The franchisee gets a robust custom CRM where all leads live from each lead generation source. Easy lead tracking, custom SMS automations, funnels, mapping/tagging, reputation management, and client conversations all under one login. The PuddlePower CRM provides all the tools necessary to manage and nurture the customer journey. 

Local SEO/PPC: 

• Utilization of Puddle’s In-House Marketing staff for local SEO 7 PPC digital marketing. Proven on-page and off-page Puddle SEO success strategy, Organic, Social Media advertising, and Content marketing. Organic SEO & PPC Campaigns are a key driver of leads to the franchise microsite. 

Ground Game Marketing: 

• The Franchisor will provide the Franchisee with a proprietary Ground Marketing Online Platform and training with the strategies, tactics, and suggested B2C and B2B marketing activities. 

Digital Game Marketing: 

• The Franchisor will provide the Franchisee with a proprietary Digital Game Marketing Online Platform and training with the strategies, tactics, and suggested B2C and B2B marketing activities.   

Partners/Relationship Marketing: 

• The Franchisor will provide the Franchisee with a proprietary Partners/Relationship Marketing Online Platform and training with the strategies, tactics, and suggested B2C and B2B marketing activities.   

Direct Mail Marketing: 

• Puddle will provide access and programs available for Direct Marketing campaigns to individual homes with Pools and Spas. 

The Puddle In-House Marketing Team: 

• The Marketing Team will assist with all SEO/PPC and Social Media campaigns. Additional collateral material for Social Media posts (FB/INSTA/TikTok/LinkedIn) are developed with fresh content each month for Franchise Partners. 

Financing Assistance: N/A