Concept Description
RealClean Aircraft Detailing is a niche mobile concept that focuses on interior/exterior detailing in addition to other specialized services for various types of aircraft.
RealClean Aircraft Detailing Services was founded by Dustin Zeitler during his time in general aviation, driven by the need for professional aircraft detailing, a service distinct from auto detailing. Lacking a clear blueprint, Zeitler drew on his aircraft maintenance experience to carefully develop the necessary skills and processes. Together with Eric Stevenson, the company’s operations manager and first employee, they refined their techniques, focusing on quality and precision. In April 2019, Zeitler and Lucas Goucher acquired the business, expanding it significantly to service over 50 airports across the Midwest by implementing innovative practices and exclusive products.
RealClean Aircraft Detailing provides customized detailing services across various aircraft types. As an owner-operated business with a long-tenured staff, RealClean Aircraft Detailing Services has experienced growth since inception This success is attributed to their dedication to high standards, specialized training, and a client-focused approach that ensures each aircraft detailing job reflects the values and preferences of its owner. The company continues to thrive, expanding its operations while maintaining a commitment to excellence and personal service.
Real Clean Aircraft Detailing is also backed by Franchise Altitude, founded by Scott Marr. Franchise Altitude offers a unique approach to franchise growth by combining strategic support, personal investment, and extensive industry experience. They are known for fostering significant business expansions, as seen with brands like Koala Insulation, Fleet Clean, Cabinet IQ, and Donut NV. Their team prioritizes integrity and a hands-on partnership, ensuring franchisees and franchisors not only receive the capital needed but also benefit from tailored advice and strong industry connections. This makes them
an invaluable partner for those seeking to scale their franchise successfully.
RealClean Aircraft Detailing is backed by Franchise Altitude, which provides strategic support and industry experience for franchise growth.
Seasonality varies by market
Market conditions may vary
Niche concept in franchising
Aviation-focused concept
Fragmented industry with multiple competitors
Proprietary cleaning products
Unit Option
Single, Multiple
Background
FDD Franchised Units: 26
Corporate Owned Units: 1
Projected New Units: 49
Year Established: 2004
First Year Franchised: 2023
Type of Business: Franchise
Availability
Territories: United States
Financials
Liquidity: $100,000
*Investment Range: $225,685 - $417,806
**Average Investment: $225,685 - $417,803
Provided by the Franchisor
Minimum Net Worth: $100,001 to $250,000
Franchise Fee: $56,500
Royalty: 7.5%
Royalty Description: 7.5% of Gross Sales
Advertising: Local: $4,000 per month for the first territory (plus an additional $1,500 per month per additional territory), per month, beginning the month prior to opening and continuing for six months after opening
National Advertising: 1.5% of Gross Sales; we reserve the right to increase this to up to 3% of Gross Sales. Additionally, a one-time contribution of $7,500 per territory is due at time of signing.
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Available Discounts
- Veterans
- First Responders
Discount Description: 15% off the IFF for Veterans
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A
Length of Training: 2 Days
Training Description:
Initial Training
- LMS modules
- Virtual sessions with vendors and RCAD HQ
- 40 hours in-person for OTJ training at HQ
Operational and Marketing Tools:
Marketing Strategies
- Local Grand Opening Strategy (first six months)
- National Marketing Strategy in addition to required local spend delegated by the franchisee in the form of PPC, targeted advertising, and mailer campaigns.
Management Strength of Franchisor
- Co-CEOs have a combined 20+ years of experience in the aircraft detailing industry, including their own
Financing Assistance: N/A