Unit Option

Single, Multiple

Background

Corporate Owned Units: 1

Projected New Units: 3

Year Established: 2016

First Year Franchised: 2022

Type of Business: Franchise

Hours of Operation: Regular Business Hours

Number of Employees: Medium (6-20)

History:

Scary Strokes, Doug and LaNeta Roth’s monster-themed family entertainment center, has been in Waldorf for only a couple of years, but it’s already recognized as a beloved haunt—in the best way possible. The 11,300-square-foot entertainment center, located at Technology Place in Waldorf Maryland, features 18 holes of blacklight miniature golf, creatively creepy artwork, up-to-the-minute arcade games, and other family-friendly activities.

Doug and LaNeta believe that the best ideas come from childhood dreams. When their children were young, the Roth family started a NFL flag football league to teach the basics of the game in a relaxed atmosphere. The Roths hoped to draw 80 players, but attracted 288 children and families the very first season! Doug and LaNeta ran and grew the Southern Maryland Youth Flag Football League (www.smyffl.com) —the only one of its kind in the state—for over a decade facilitating over 1000 kids each year (spring and fall).

Once their children were grown and flown, the Roths decided they still wanted to continue to provide fun activities in a safe environment for their community. They wanted a place where customers felt appreciated and valued and not seen as just a cash flow. A place where once you open the doors, you’re transported to a whole new world detached from the world outside. Recalling family fun at a Florida mini-golf course and his own love of the game, Doug said to LaNeta, “‘Hey, let’s do this.” And the idea for a high-tech, high quality entertainment center was born.

Availability

Territories: United States, Canada: Willing to Register

Financials

Liquidity: $100,000

*Investment Range: $439,200 - $1,084,500

**Average Investment: $440,000 - $875,000
Provided by the Franchisor

Minimum Net Worth: $750,001 to $1,000,000

6 Month Cash: $100,001

Franchise Fee: $35000

Royalty: 7%

Royalty Description: 7% of your gross sales due every Tuesday.

Advertising: Local: We do not currently have any local or regional advertising cooperatives.

National Advertising: 1% of your gross sales.

Ramp-Up: 10 to 12 months

Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: Available

Lease Negotiation Assistance: N/A

Length of Training: 91 hours

Training Description:

Our franchisees have access to our support team through our direct line. We provide both pre-opening and post-launch ongoing support each and every step of the way including customer service techniques, product ordering, suggested pricing guidelines, and staff hiring guidelines.

Training classes will be scheduled in accordance with the needs of new franchisees. We anticipate holding training classes in advance of the opening of the franchisee’s location, doing so remotely, at a corporate location, and at the franchisee’s location once sufficient build-out has been completed.

All franchisees who sign on with Scary Strokes will receive a strong support team throughout their agreement. Scary Strokes will be hands-on in all aspects of the franchisee’s support needs, just as they are within their own locations. The success of the brand is paramount!

Operational and Marketing Tools:

We provide all of the marketing tools and resources to help you get the word out about your Scary Strokes location. From regionally targeted designs to network-wide campaigns, it’s all here for you.

SPECIALTY ADVERTISING
Specialty advertising calls for the imprinting of the Scary Strokes brand on items such as t-shirts, prizes and other apparel to increase brand visibility in your market. These items can be sold via retail methods or won as prizes when participating in the arcade. The Corporate Office will provide franchisees access to imagery and other branded materials to sell and/or distribute at their facility.
Franchisees will have the opportunity to sell gift cards for use at any Scary Strokes location. These cards will be branded with the Scary Strokes logo and colors and are functional at each Scary Strokes location.

DIGITAL MARKETING
The Corporate Office will provide digital marketing efforts to generate interest in our facility and available attractions. The Scary Strokes business model is built on having a comprehensive understanding of the needs of today’s parents and their desire for visiting a safe and secure business for their children.
When generating awareness of the brand on a national level, the Corporate Office will utilize Search Engine Optimization (SEO) tools for creating a more robust digital footprint. SEO is the most effective way for our website to reach targeted guests and increase exposure of our brand. SEO methods will help our website appear on the first page of Google, Yahoo and Bing! by using relevant phrases (keywords) for targeting families and potential new guests.

DIGITAL SUPPORT
Our website is the foundation upon which our online footprint is built. We provide all necessary maintenance support for the website and all digital marketing avenues in use at Scary Strokes. All franchisee’s locations and associated contact information will be listed on the website.

SOCIAL MEDIA PRESENCE
Social media marketing involves sharing of content, videos, and images for marketing purposes, as well as paid social media marketing. The Corporate Office will manage a franchise-wide social media presence intended to boost the appeal of our brand for the sake of improving guest traffic.

Financing Assistance: N/A