Concept Description
Wellness Focused, Membership Based Dog Franchise!
Established: 2005
First Unit Franchised: 2019
Franchised Units: 365 awarded; 135 open
Scenthound is a new concept in dog care prioritizing basic hygiene and routine wellness. We break away from the traditional model by offering monthly subscription-based services every dog needs to stay clean, comfortable, and healthy.
At Scenthound, we are passionate about transforming how pet parents approach their dog’s wellness care. Basic hygiene should be a part of your dog’s routine care, just like taking care of yourself. By focusing on health-centric services, Scenthound is redefining the dog care experience and making it more accessible, affordable, and personalized.
We understand that technology has the power to enhance every aspect of our lives, including dog care. Our proprietary mobile app is the heart of our tech-driven approach. From wellness-based tracking to virtual vet access, this technology empowers us to prescribe personalized and curated solutions. With a dedicated team of knowledgeable professionals, a welcoming and modern atmosphere, and a data-driven approach, our goal is to provide every dog with the essential care they deserve.
- Low Investment, Small Footprint
- Untapped Market Space
- Backed by Leading Investors and Advisors
- Next-Level Support Team
- Mission Driven
- Can be owner operated or passively run
- No “Pet Experience” required!
Testimonials
WHO SAID IT
FRANCHISE BROKERS
“Scenthound is a unique and innovative “first to market” opportunity that provides a recurring revenue opportunity, a strong financial model and the potential for very fast ramp-up. Teresa Wade, Director of Franchise Development appreciates and understands the importance of timely collaboration with you on your candidates to get them to the finish line when there is a great mutual fit.” – Cary Schneider, FBA/Pinnacle Franchise Brokers
FRANCHISEES
“Scenthound provides a disruptive and innovative business model with strong community appeal and branding to help differentiate us from the competition. The corporate team is very supportive, responsive, and willing to engage the franchisee network. I am very proud to represent Scenthound in North Central Florida.” — Joseph Pizzuro | Scenthound Franchise Partner, Gainesville/Ocala, FL
“The support and response time from the Scenthound corporate team has been exceptional. We feel there is constant investment in improving the business and support network. The product sells well and is a good value for the customer, and the value of the brand, support and vision from the Scenthound corporate team easily exceeds the franchise fees!” — Doug Johnston | Scenthound Franchise Partner, Atlanta, GA
“I am honored to be part of the Scenthound Pack and I’m excited to help Miami’s dog community stay healthy and more connected to their humans.” – Mariano Espinosa | Scenthound Franchise Partner, Miami, Fl
DOG PARENTS
“I love this new location down the road from me… they really care about pups! The monthly (Basic Hygiene) package is a great value and I love that my dog gets bathed, but also his teeth brushed, nails clips and ears cleaned routinely for maintenance and preventative care.” – Lynn W. | Scenthound Customer, Johns Creek Central
FRANCHISE INDUSTRY LEADERS
“Scenthound is carving out a new paradigm in pet care with an incredible business model and an equally strong purpose. I got involved to have an impact as this young brand enters an exciting stage of growth and becomes a multi-channel solution in the pet space.”
– David Long, CEO & Co-founder of Orangetheory Fitness
Publicity
Scenthound Opens 50th Location!
Scenthound Opens 50th Location! (yahoo.com)
TRIPLE DIGIT GROWTH FOR SCENTHOUND Q1 2022 https://workdrive.zohoexternal.com/external/c7bc5a1d7e963c889cd53941bc04353daba6fe2671779484c6e008c26b1d96c4
Scenthound caps off successful year David Long, Orangetheory Fitness CEO & CoFounder, Joins Scenthound as Investor and Advisory Board Member Scenthound: Meet the hottest pet franchise on the block Scenthound to open four new locations in Atlanta this spring Scenthound to open 35 new locations in 2021 Tim Vogel of Scenthound: How To Take Your Company From Good To Great Scenthound to Add 4 South Florida Grooming Locations Stories from the Covid-19 Front Lines: Tim Vogel, Scenthound CEO GrowFL Companies to Watch Expansion into Raleigh 2020.06.18.PetAge Scenthound Expansion Continues in Midst of Pandemic
Unit Option
Single, Multiple
Background
FDD Franchised Units: 148
Corporate Owned Units: 6
Projected New Units: 56
Year Established: 2015
First Year Franchised: 2019
Type of Business: Franchise
Hours of Operation: Regular Business Hours
Number of Employees: Medium (6-20)
History:
2005: Mobile Pet Grooming opened by CEO/Founder Tim Vogel
2010: Pet Groomerie (brick and mortar) opens
2013: Scenthound concept testing begins
2015 : All corporate-owned grooming salons are rebranded to Scenthound scenters
2017: 4th Scenthound scenter opens
2019: Scenthound franchising begins
2020: 30 Units Awarded as of July 7, the 5th corporate unit opens, first franchised unit opens
2021: 30 units sold in Q1, 4 franchise locations opened, Cover of Global Franchise Magazine, named a top Pet Franchise
2022: RECORD YEAR! Signed and awarded 96 franchise units! 100% Growth! For a total of 209 in development across 24 states. Opened 16 new Scenters for a total of 39.
2023: 40 new Scenters opened this year for a total of 79! Our system has doubled year after year.
Currently, to date, we have 450 units sold, 155 locations open, among 34 different states, and 88 franchise partners.
Availability
Territories: United States
Financials
Liquidity: $150,000
*Investment Range: $322,999 - $550,769
**Average Investment: $375,000 - $425,000
Provided by the Franchisor
Minimum Net Worth: $500,001 to $750,000
6 Month Cash: $30,001
Franchise Fee: $49,900
Royalty: 6% of Gross Revenue
Royalty Description: Ongoing Royalty Fee equal to 6% of Gross Revenue, calculated weekly on Gross Revenue from Sunday through Saturday, due each Friday via ACH. Franchisor may increase by 1% per year up to a maximum of 9% of Gross Revenue.
Advertising: Local: 5.5% of Gross Revenue (min $25,000/yr, max $35,000/yr); Brand Fund: up to 1.5% of Gross Revenue (max 3%)
National Advertising: Brand Fund Contribution up to 1.5% of Gross Revenue weekly; may increase up to 1% per year to a maximum of 3% of Gross Revenue.
Ramp-Up: 4 to 6 months
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Passive Ownership Explain: We want people who play (and work) well with others. Semi-passive is attainable over time, typically within Year 1. The owner must have flexibility with other commitments to spend time in the Scenter, build and motivate team, be engaged with the community and "manage the manager" for a successful launch.
Available Discounts
- Veterans
Discount Description: Veterans receive a 10% discount on their first Franchise Fee
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: N/A
Length of Training: see Training Description
Training Description:
- ONLINE: 8 hours of asynchronous training on our Learning Management System
- VIRTUAL: 4 hours of webinar-based training on Marketing and Systems
- LIVE: 5 days of franchisee training (also open to designated manager) at Scenthound Headquarters, Peggy Adams Animal Rescue, and local Scenters
- ON-SITE: 3 days of PreOpening support! We will help with any last minute team trainings, assist in hosting a friends and family day, and stay with you through your grand open
- VIRTUAL: monthly and quarterly webinar-based training to support franchisee business growth
- LIVE: annual conference hosted in Jupiter, FL
Operational and Marketing Tools:
- Library of professionally designed and branded collateral materials
- Microsite creation and maintenance
- Third party experts for SEO, PPC, reputation management, etc.
- Social media pages (Facebook, Instagram) and evergreen posts
- Calendar of best practices for community outreach and visibility
- Monthly customer-centric newsletter
- Clean Start program (association with local animal rescue organizations)
- Scenthound Salutes program (periodic promotions to targeted special interest groups)
- Public Relations for major events
- KPI dashboard
- Prenegotiated volume pricing for equipment and supplies
Financing Assistance: N/A
