Unit Option

Single, Multiple, Area Representative/Master Developer

Background

FDD Franchised Units: 138

Corporate Owned Units: 0

Projected New Units: 6

Year Established: 1984

First Year Franchised: 1984

Type of Business: Franchise

Hours of Operation: Regular Business Hours

Number of Employees: Small (1-5)

History:

Screenmobile was founded in 1980 by Monty M. Walker, (known lovingly as “Pops”) and his two sons, Scott and Monty L Walker. Pops and his sons started repairing and installing screens for their Glendora, California community using a large wooden tent trailer. Based initially out of the Walker family garage, Pops and his two sons would be on the road, repairing, customizing and installing a variety of screens. Pops’ wife Sharleen was their first employee, managing the Screenmobile office out of the Walker family’s spare bedroom, answering the phones, booking jobs, managing her boys’ schedule and handling the finances.

Quickly building a reputation for quality, professionalism and mobility, the Walkers expanded their Screenmobile operations to Palm Springs in 1981. The Walkers discovered that they were the only business to screen on-site, allowing for an efficient and timely service that was not replicated elsewhere, a vital element to Screenmobile’s expansion. The Walker family understood how vital the trailer was to their ability to be truly mobile and upgraded to a larger, all-metal purpose-built trailer that allowed them to repair any size screen, and hold all their required tools and equipment. It also served another vital purpose, as a mobile marketing tool. Due to the setup and branding of the modernized trailer, it encouraged a level of approachability from ‘walk-up’ clients. The Walkers saw a significant increase in job requests from people that would approach the trailer while the family was screening. Screenmobile’s early success was based on Pops’ simple formula, offering a quality product and service backed by a reputable family brand. They quickly realized that there was a tremendous opportunity for an industry-leading mobile screen repair and installation business. The Walkers envisioned that it would become a national leading franchisor, based upon values of integrity, professionalism, faith, and most importantly a family business, where each Franchise Owner is considered a member of the larger, Screenmobile family.

Availability

Territories: United States

Financials

Liquidity: $50,000

*Investment Range: $148,049 - $209,592

Minimum Net Worth: $100,001 to $250,000

Franchise Fee: $49,500

Royalty: 7%

Royalty Description: 7% of Gross Revenue (subject to a Minimum Royalty)

Advertising: 4% of preceding month's Gross Revenue

National Advertising: Currently, 2% of Gross Revenue.

Ramp-Up: 4 to 6 months

Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.

Available Discounts

• Veterans
• Minorities
• Women

Discount Description: We offer a 30% discount on the Initial Franchise Fee for the purchase of the first Screenmobile Franchise to honorably-discharged veterans of the United States Armed Forces, and their spouses. $5000 discount for women and minorities.

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: N/A

Lease Negotiation Assistance: N/A

Length of Training: 10 Days

Training Description:

We provide a comprehensive 10-day training program at our Screen School just minutes away from iconic Palm Springs, California. Classroom training focuses on Administration, Marketing, and Sales. We simulate on-the-job training with our “Screen House.”  This center allows our experienced instructors to teach our new franchise owners both the fundamental and technical aspects of screening.

Franchise Owners participate in the “Fast Start Program” which was designed as a continuous training and support tool to help Owners meet their goals more quickly. This program lasts up to 13 weeks following the opening of the business and involves weekly calls which each last 30-60 minutes. The “Fast Start Program” also includes an interactive workbook wherein the Owner works with up to two support coaches. We provide system-wide refresher and training courses and 24/7 access to our online modules. We also foster a support network among our 90+ franchise owners. Like any family, our owners constantly look out for each other offering a unique support system rarely found in the franchise industry.

Operational and Marketing Tools:

SEO, Google AdWords, Social Media, sales presentations and brochures, and direct mailers are directed by Screenmobile and paid for by the National Advertising Fund which is $75 per month.

Financing Assistance: N/A