Unit Option

Single, Multiple

Background

FDD Franchised Units: 14

Corporate Owned Units: 1

Projected New Units: 7

Year Established: 2020

First Year Franchised: 2022

Type of Business: Franchise

Hours of Operation: Weekends Required

Number of Employees: Small (1-5)

History:

Sea Love began with a simple idea: that fragrance has the power to transport us — to memory, to emotion, to peace. For founder Stacy, candles were more than ambiance. They were comfort. Connection. A way to carve serenity into the chaos of everyday life.

Stacy began hand-pouring candles at home not just out of creativity, but out of care. Her husband, Barry, had long struggled with asthma, and many store-bought candles only made it worse. Determined to create something better, Stacy set out on a mission to craft candles using clean, non-toxic ingredients — products designed to soothe, not disrupt — and sparked the beginning of Sea Love.

As her passion grew, so did her love for scent blending — it became her favorite part of the process. She realized the magic wasn’t just in the final product, but in the experience of creating it. Stacy dreamed of sharing that joy with others, and so Sea Love evolved into more than a candle company. It became a space intentionally designed to inspire — a place where communities could gather, connect, and discover the power of fragrance as a personal and creative expression.

The Meaning Behind the Name

The name Sea Love is a tribute to the peace and wonder that only the sea can bring — a feeling of grounding, openness, and calm that washes over you when you stand at the shore and breathe it all in. For Stacy and Barry, the ocean has always been a place of renewal and inspiration — where ideas are born, and hearts are quieted.

It’s that very feeling they wanted to bottle up and bring into every home: the slow, steady rhythm of the waves, the salt-kissed air, the golden glow of the setting sun — captured in scent, in atmosphere, in experience. Sea Love isn’t just a name. It’s a reminder to come back to yourself. To breathe deeply. To live intentionally.

Grounded in Care

From day one, Sea Love has been rooted in clean ingredients, sustainable practices, and intentional design. We believe fragrance should elevate — not overpower — and that the most meaningful scent experiences are gentle, personal, and thoughtfully crafted. Every product is made with premium, non-toxic fragrance and always infused with love.

We don’t just scent spaces. We tell stories through fragrance — stories of nature, of nostalgia, of the sea and the seasons.

A Business with Heart

Stacy and Barry’s story is one of resilience, passion, and a shared dream that blossomed beyond their wildest expectations. As word spread and more people fell in love with Sea Love, the brand naturally expanded. What once filled shelves in a small Maine boutique now fills homes across the country.

Today, Sea Love is a thriving franchise family with locations nationwide — each one locally owned, each one carrying the same heart and care that started it all. From solo scent-blending experiences to date nights, girls’ nights out, and team-building events, our boutiques have become places where people reconnect — to themselves, to each other, and to the joy of creating something meaningful and memorable.

The Sea Love Spirit

We believe in the beauty of small moments. In the power of fragrance to calm, to inspire, to transport. We believe in putting people first — our customers, our franchisees, our team. And we believe that when you pour your heart into something, it lights up everything around it.

That’s the Sea Love way.

Whether you’re shopping our curated collection, blending your own scent, or dreaming about starting your own Sea Love franchise, we’re honored to share this journey with you.

Welcome to Sea Love — where every scent tells a story.

Availability

Territories: United States

Financials

Liquidity: $80,000

*Investment Range: $114,750 - $315,000

Minimum Net Worth: $100,001 to $250,000

Franchise Fee: $59500

Royalty: 6%

Royalty Description: 6% of Gross Sales

Advertising: Greater of 5% of monthly Gross Sales or $1,000/month on local marketing

National Advertising: Up to 2% of Gross Sales, currently 2%

Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.

Available Discounts

• Veterans

Discount Description: For qualified individuals who were honorably discharged from any branch of the United States Military we offer a $2,500 discount off of the Initial Franchise Fee for your first Franchise Agreement for your first territory.

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: Available

Lease Negotiation Assistance: N/A

Length of Training: 54 hours

Training Description:

We support from day one, starting with calls with our operations manager, and working on your interactive opening checklist. Our portal keeps everything in one place- including our Sea Love U where we have training to be a certified scent stylist, a location manager, and an owner. Ongoing we have 3 monthly calls & ongoing coaching. We also have in person training at our facility in Maine. We offer merchandising support & inventory support. You will also work closely with our marketing and social media team to learn how to generate content for your location and how to use our templates to create Sea Love materials.

Operational and Marketing Tools:

Marketing Support
Our in-house marketing team becomes an extension of your own, working alongside you to promote the Sea Love brand and maximize your visibility within your local community. We provide cost-effective, ready-to-use advertising materials and fully developed campaigns, as well as consulting, concept development, design services, and training—everything you need to effectively advertise and drive traffic to your Sea Love boutique.

We understand the importance of building lasting relationships with your customers, which is why we set you up with a robust digital presence that keeps you connected and ensures your customers stay engaged with you, even outside of your physical boutique.

Local Marketing

We use Locate AI to provide in depth analysis of the demographics & psychographics of your territory. This creates profiles of the top 5 to 10 kinds of customers in your market. We use this data to fuel everything: from the products put in your retail boutique, to the social media posts & who should be in the pictures, what kind of events you should do, & who in your community are great partners. No 2 Sea Love’s are alike.

DESIGN AND MERCHANDISING
We are dedicated to helping you create a thriving space for your business. From start to finish, we assist with the design, architecture, and layout of your new candle bar and boutique. Prior to opening, you’ll receive comprehensive training on merchandising, product knowledge, hiring, customer service, and operating your POS system. Our team will be there in person to support you before and during your Grand Opening. And our commitment doesn’t stop there—ongoing support continues after you open to ensure your business continues to thrive.

Ongoing Support
After your Grand Opening, our commitment to your success continues. We schedule regular support calls to discuss your store’s sales results, buying strategies, visual merchandising, marketing, social media, staffing, and more. To help you stay ahead, we offer monthly planning video calls with all our owners, providing valuable insights into upcoming trends, strategies to maximize your business, and best practices. These calls also serve as a platform to share ideas and collaborate with fellow owners. Along with these support opportunities, you’ll have access to a range of tools and resources designed to help you grow and succeed at every stage.

Financing Assistance: N/A