Set the Stage

a Fran Growth company

Set the Stage is an industry-leading home staging and furnishings franchise that offers turn-key success through proprietary systems, multi-revenue generators, and continual corporate support.

Categories: Home Improvement, Interior/Exterior Design, Real Estate

Concept Description

Welcome to Set The Stage, the industry-leading home staging and furnishings franchise that offers unlimited opportunities for aspiring entrepreneurs, interior designers, creative realtors, and investors. With nearly a decade of perfecting our client relations, staging processes, and cost/profit analysis, Set The Stage provides a turn-key success opportunity for franchisees.

Our franchise opportunity is unique in the staging industry, with proprietary systems, mobile applications, and multi-revenue generators. We offer in-person training, lead-generation assistance, and continual corporate support to ensure our franchisees’ success. You can earn more and work less, giving you the time to live the life you desire.

Our SET THE STAGE® Family is continually growing, and we pride ourselves on offering a positive, uplifting, and rewarding culture in a community of like-minded and creative leaders. As a franchisee, you’ll gain strength, knowledge, and peer support, and you’ll enjoy rubbing shoulders with other SET THE STAGE® Franchisees.

With an initial investment of at least $120,000, SET THE STAGE® Franchise provides an opportunity to live a LIFE BY DESIGN! You’ll need to have at least liquid capital of $50,000 and a minimum net worth of $300,000. Financing is available via 3rd party!

If you’re passionate about decorating living spaces and want a thriving career in this field, we recognize raw talent and help individuals reach their highest potential in any of the local, regional, or national SET THE STAGE® opportunities that we offer.

Unit Option

Single, Multiple, Area Representative/Master Developer

Background

FDD Franchised Units: 8

Corporate Owned Units: 1

Projected New Units: 3

Year Established: 2016

First Year Franchised: 2022

Type of Business: Franchise

Hours of Operation: Regular Business Hours

Number of Employees: Small (1-5)

History:

Set the Stage is the leader in the Home Staging and Short-Term Rental furnishing industry. This is a recession resistant business with multiple revenue streams and a proven business model for quick scalability. Many of our franchise owners have started booking jobs their very first week in business!

We are the largest Home Staging and Short-Term Rental furnishing franchise. Since 2016 we have operated with systems and processes that allow you to scale quicker, generate more revenue faster and create more freedom of time.

Furnishing revenue makes up 45% of our sales – Set The Stage is just as much a furnishing business as a staging business. We purchase furnishing at discounted wholesale prices and sell retail through our staging projects.

Availability

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Not Available
Available
Focus

Territories: United States

Financials

Liquidity: $50,000

*Investment Range: $169,700 - $178,700

**Average Investment: $169,700 - $178,700
Provided by the Franchisor

Minimum Net Worth: $100,001 to $250,000

6 Month Cash: $30,001

Franchise Fee: $59,500

Royalty: 6%

Royalty Description: Six percent (6%) of Gross Revenues

Advertising: Local: We may provide to you advertising materials and sales aids for you to use in your local advertising and promotional efforts.

National Advertising: Up to 2% of annual Gross Revenues

Ramp-Up: 1 to 3 months

Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.

Available Discounts

  • Veterans

Discount Description: 10% off the IFF.

Training, Support and Assistance

Co-Operative Advertising: Available

Site Selection Assistance: N/A

Lease Negotiation Assistance: N/A

Length of Training: 2 Weeks

Training Description:

Some of the training may be completed within your assigned Operating Territory, however due to the nature of our business, most training will be done from our Sandy, Utah location or at another location that we designate. Our instructors and support staff will train you based on the written manuals we will lend you. We will discuss your questions and walk you through the operation of the business. We expect Pre-Opening Training to take you up to a 30-day period to complete. In addition to the training, we may also send an employee or trainer to your Operating Territory to assist with initial work and make sure you have understood all information provided in the training.

SET THE STAGE FRANCHISE SUPPORT
We provide extensive support in all aspects of business set-up, initial training, launching and on-going operational support. Our systems encompass everything a franchise owner needs for success including Marketing & Sales, Operations, Management, Financial Tracking, & Technology. Below are just some of the additional help we offer when launching a franchise:

  • Assist with selecting a favorable warehouse location
  • Assist with finding reliable furniture movers
  • Assist with warehouse design, set up and inventory flow
  • Assist with finding and hiring great team members
  • Assist setting up presentation appointments at real estate brokerages and builders and investor associations
  • Assist setting up staging consultations
  • Assist setting up Set The Stage APP and inventory input
  • Online training program for Staging Managers, Stagers, PLC Consultants, Project Managers and Movers
  • STS Comprehensive Operations Manual including document templates, forms, marketing materials, etc.
  • SET THE STAGE® Home Office offers continual offers continual business development support and additional training options.
  • Regular Collaborative Meetings, Conferences and Retreats with STS Home Office and other Franchisee

Operational and Marketing Tools:

HOW DOES SET THE STAGE GET CLIENTS?

The beauty of this business model is that each curated furnishings collection is staged, marketed, and showcased in staged homes that is paid for by a seller, a real estate agent, a builder or an real estate investor. We also gain the benefit of complimentary professional photography of our curated living spaces for our professional marketing materials.

● REAL ESTATE AGENTS – Real Estate Brokerage marketing and signage in Vacant
Homes, Model Homes, Social Media
● BUILDERS – Home Builder Associations and Networking
● SHORT-TERM RENTAL INVESTORS – Property management referrals, Investor
Associations and Networks
● CONSUMERS – Showcasing attractive curated furnished spaces in Vacant Homes, Model Home and Short Term Rental Home Staging projects, Online Staging Collections, Social Media.

SET THE STAGE CORPORATE ASSETS
● Deep wholesale discount furniture and décor distributors under the Set The Stage Buying Group
● Set The Stage National Trademark, Logos and Brand
● Exclusive Set The Stage APP
● Proprietary Operations Manual

Financing Assistance: N/A

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Presented By:

Wendy Real