Shelf Genie

ShelfGenie

a Neighborly company

We transform clients’ lives by designing and implementing custom home solutions that solve everyday cabinet frustrations and put everything within reach.

Categories: Home Improvement, Interior/Exterior Design

Concept Description

 

ShelfGenie is a customized Glide-Out shelving and storage solution franchise that has remodeled millions of cabinets in kitchens, pantries, bathrooms and garages since it began transforming spaces in 2007. Inc. magazine recently praised ShelfGenie’s ability to provide customized solutions to its growing base of clients, listing us as one of America’s fastest growing companies.

ShelfGenie designs, builds, and installs Glide-OutTM shelving systems. Our innovative shelving is custom-built to retrofit existing cabinets, resulting in perfectly placed shelves that glide in and out with just the touch of your fingers. With our system, cabinets are organized; storage is accessible, efficient and clutter-free. Glide-Out shelving works in virtually every cabinet and pantry in the home and is beautiful and highly durable. From the kitchen to the bathroom to the garage, ShelfGenie does it all.

ShelfGenie is a home-based business model providing a niche product within a mature industry. We have highly effective tools and resources in place that allow franchisees to focus on scaling their business. Our franchise model allows the owner to focus on marketing and sales while leveraging designers and installation partners with the following systems and services:

  • Streamlined business processes
  • Centralized business support center
  • Need-based product
  • WishPortal Franchise Management System – full scale, customized CRM that is fully integrated into the business support center and media buying platform.

The ShelfGenie business process, business support center, and WishPortal combine to bring
operations and management systems only found at large companies – without the fixed overhead. All of the fees charged (royalties, business support center and WishPortal) are variable and related to sales.

Unit Option

Single, Multiple

Background

FDD Franchised Units: 261

Corporate Owned Units: 20

Projected New Units: 20

Year Established: 2000

First Year Franchised: 2008

Type of Business: Franchise

Hours of Operation: 24 / 7 / 365

Number of Employees: Small (1-5)

History:

As of July 31, 2020 – we have 46 owners operating 278 territories in the United States and Canada

Founded in Richmond, Virginia in 2000, ShelfGenie® has expanded across the U.S. and into Canada. Our expansion has been fueled by local franchisees. Our local franchisees are passionate members of their communities. Many of our franchisees joined ShelfGenie after having Glide-Out shelves installed in their own homes and discovering the high quality solutions we offer.

At ShelfGenie, we pride ourselves on having the best quality Glide-Out shelves available to homeowners. Our process, service and dedicated team of professionals are simply unmatched in the business. Most importantly, we strive to provide our satisfied clients with easier lives.

We also have 9 Corporate Markets that are ‘up and running’ and managed at the home office level that are also available for development/sale – while the revenues within these CMs may not be as much as an individually owned franchise territory, having at least one designer and installer in place and generating some revenue is a real “jump start” for a potential owner. We do not increase the fee/investment for these CMs – they are awarded as if they are a new territory

Availability

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Focus

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Focus

Territories: United States, Canada: Registered

Financials

Liquidity: $75,000

*Investment Range: $55,300 - $148,100

Minimum Net Worth: $100,000 or less

Franchise Fee: $69,500

Royalty: 5%

Royalty Description: Executive Franchise – The greater of $400 per month (minimum license fee) or 5%-7% of Gross Sales.

Advertising: Local: currently, 2% of your Gross Sales

National Advertising: 2% of Gross Sales, in addition to Minimum Local Marketing Spending

Ramp-Up: 4 to 6 months

Passive Ownership: Passive Ownership NOT Allowed
Passive Ownership means the owner is working 15 hours or less per week in the business.

Passive Ownership Explain: Owners could become more "semi-absentee" after their multi-territory enterprise is up and running efficiently and hitting target financial and growth goals - this may be a matter of at least 2-3 years before doing so

Available Discounts

  • Veterans

Discount Description: 

If you qualify for the VetFran program sponsored by the International Franchise Association and were honorably discharged, the Initial Franchise Fee you pay under your first Franchise Agreement will be reduced by 15%.

Training, Support and Assistance

Co-Operative Advertising: N/A

Site Selection Assistance: N/A

Lease Negotiation Assistance: N/A

Length of Training: 8 days

Training Description:

8 days in Atlanta for two owners – designer/3D graphics training, sales/marketing training, CRM (Wish Portal) training, and installer training.  ShelfGenie also trains the franchise owners’ sales designers and installers at the home office.

Initial training
Comprehensive training – An intensive 8 days of training at our headquarters in Atlanta allows
our owners to hit the ground running.
• Business systems training
• Marketing planning – closely working with our marketing and media manager
• Sales training
• Installation training

Operational and Marketing Tools:

On-going support/business support center

We provide our franchisees with a significant amount of support in to include direct support
and systems to ensure they can focus on working on their business. WishPortal is a complete
web-based CRM and front office system. It is a centralized designer scheduling system for the
business support center, a job tracking system for franchisee installers, a system for running
our manufacturing, and it allows franchise owners to know (real-time) exactly what is going on
in their business from ROI of marketing campaigns, ROI of designers, ROI of their business in
general, close rates, cost per lead, etc.

Manufacturing support
ShelfGenie products are all custom built at our manufacturing plant in Bessemer, AL.

Field support
In addition to the business support center, extensive business systems, marketing PR and
media buying support, our senior staff will visit franchisees during their first home show and
upon request.

Annual meetings
We have an annual conference in June of each year and an informal meeting each December.
Our annual conference includes a unique, fun theme (with theme related games throughout), a
keynote speaker, workshops, awards dinner, and best practice sharing panels.

Advertising
We have a marketing and media manager and graphic designers on staff. They work closely
with franchise owners to help them purchase media such as newspaper, Money Mailer,
Valpak, television, and magazine ads at extremely discounted rates. For some media, such as
newspaper, the media buying firm taps into remnant space where the franchise owners are
paying 10-20% of what it would normally cost to contact the media source directly. The ad
production, placement and billing is all managed by our team.

Financing Assistance: N/A

Interested in this Concept? Unlock it with the form below.

Presented By:

Paul Polito

Franchise Consulting Group USA, LLC