Concept Description
Shine provides a comprehensive range of cleaning and maintenance services that enhance the aesthetic appeal, health, and longevity of properties. By focusing on eco-friendly practices and exceptional customer service, Shine ensures that both residential and commercial properties look their best year-round.
Investing in a Shine franchise offers a simple and scalable business model with minimal overhead, requiring no large storefronts or expensive machinery. franchise owners can start with a low entry investment and quickly establish a profitable business, managing operations while their crew handles the washing. The low-cost entry fee and low overhead ensure profitability, with year-round services, including holiday lighting, maintaining steady cash flow and employee utilization. Shine provides industry-leading support and training, equipping franchise owners with the necessary tools and resources to launch and operate their franchise successfully. The value-driven team culture fosters a caring and supportive environment, enabling franchise owners to positively impact their employees and delight customers, making Shine an attractive and rewarding franchise opportunity.
Testimonials
Shine Franchisee Testimonial Video
“Being a Shine Franchise owner is rewarding and the challenges that come with it are fun to achieve. I have found if you can build a team and oversee this team properly and keep the shine values at the core you will succeed. You can also make a nice living for yourself and team members.” – Brett J (Holland, MI)
“I have never not had a question answered. There’s always been someone there to either give encouragement or direct us down a path that would resolve a problem” – Cami Wilson, Owner (Austin 4 Points and Southlake, TX)
“After I had run a window washing business by myself for a year and a half I could see the value of having a partnership with a team of people that could handle a lot of the back-end aspects of the business that takes a lot of time.” – Eric Ledy, Owner (Cedar Park, TX)
“Shine is a good group of people and we all like to serve. It’s what we do. We take care of people and put a smile on their face.” – Travis Hansen, Owner (Houston, TX)
“The branding, the image, and the Shine itself brought me to Shine. I’m a big marketing and branding guy and it stood out.” – Travis Hansen, Owner (Houston, TX)
“The initial draw was the people and the culture that makes Shine different. Including the core values that are not just good in business but also in life and family situations as well.” – Travis Hansen (Shine of Houston, TX)
“I love the impact that my Shine is making in my community. And, I love being home with my family nights and weekends.” – Taylor Forbus, Owner (Alpharetta, GA)
Publicity
Franchise Journal Top Brand of 2022: Franchise Journal recognizes Shine Franchise as one of the top brands of 2022. Shine is highlighted among other top brands for accelerated growth with franchise partners and team members.
Entrepreneur Top 500 (2019, 2020, 2021, 2022): The Entrepreneur Franchise 500 ranking was given to Shine for four years in a row. Per Entrepreneur.com, the ranking is determined by: Costs & Fees • Support Size & Growth • Brand Strength • Financial Strength & Stability
FBR Top 50 (2018, 2019, 2022): Franchise Business Review (FBR) has over 15 years of experience and evaluates over 150,000 franchise owners from over 1,100 franchise brands. The purpose is to receive unbiased feedback from real franchise owners. That last year we were surveyed we received an award for high level franchise owner satisfaction! We were top 50 in the low-cost class!
Shine is thrilled to announce that we have ranked yet again on both Entrepreneur’s Franchise 500 and Franchise Business Review’s Top Franchises Satisfaction Award lists!
Most recently, we were added as #14 on Entrepreneur’s Top Part-time Franchises and #48 Franchises Under $150,000!
This marks 4 consecutive years on the coveted Entrepreneur list, bringing in #272 for 2022! This is our second year to celebrate with Franchise Business Review! What really drives us though is our growing franchise family and the culture that we have been fortunate enough to cultivate with Shine.
Unit Option
Single, Multiple
Background
FDD Franchised Units: 74
Corporate Owned Units: 0
Projected New Units: 5
Year Established: 2000
First Year Franchised: 2012
Type of Business: Franchise
Hours of Operation: Occasional Evenings or Weekends
Number of Employees: Small (1-5)
History:
Chris Fisher’s journey began humbly in 1999 with a gas station squeegee and a bucket. That simple moment led to something extraordinary—a franchise network committed to making a difference in communities nationwide. What began as Golden Eagle Window Cleaning in West Michigan is now Shine, a thriving franchise system of over 50 locations across the country.
Today, Chris leads Shine with the same hands-on spirit he started with, inspiring a team of passionate leaders who live by the mission of “Being a Light.” Each Shine franchise is a reflection of Chris’s dedication to creating profitable businesses that genuinely care about their teams and communities.
Beyond the business, Chris’s heart is in service. With his family, he has dedicated time to support communities in Uganda, living there for over two years and continuing to make annual trips to support local ministries. Between raising children at all stages—from elementary to college—and running a nationwide brand, Chris’s story is a testament to the impact of hard work, heart, and a commitment to bring light wherever Shine goes.
Availability
Territories: United States
Financials
Liquidity: $100,000
*Investment Range: $141,570 - $189,295
**Average Investment: $180,000 - $200,000
Provided by the Franchisor
Minimum Net Worth: $250,001, to $500,000
6 Month Cash: $75,001
Franchise Fee: $49,900
Royalty: 7%
Royalty Description: Greater of: (i) 7% of monthly Gross Revenues, or (ii) $875 per month for your first full calendar year, (iii) beginning month 13, $1,667 per month for the remainder of your term (“Minimum Royalty”).
Advertising: Local Advertising Fee: 3-10% of monthly Gross Revenues
National Advertising: 1%
Ramp-Up: 10 to 12 months
Passive Ownership: Semi- passive after 1 year
Passive Ownership means the owner is working 15 hours or less per week in the business.
Available Discounts
- Veterans
Discount Description: Veterans of the U.S. Armed Forces are eligible to receive a $2,500 discount on their Initial Franchise Fee.
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A
Length of Training: 7 weeks of initial training. Online & in-person.
Training Description:
Shine’s initial training program is designed to thoroughly prepare franchise owners for a successful launch and sustained growth. The training spans over seven weeks, providing a step-by-step process that equips you with the knowledge and resources necessary to build a thriving Shine franchise.
During the first part of the training, you’ll focus on setting up the foundational elements of your business. This includes establishing your business entity, developing your business plan, and laying the groundwork for your marketing strategies. You’ll also begin virtual technical training through Shine University, Shine’s comprehensive online learning platform, which covers everything from operations to marketing.
As you progress, you will set up essential technologies, including the customer relationship management (CRM) system and revenue processing tools, and meet with key vendors to build important relationships. Additionally, you’ll obtain all necessary insurance, start the build-out of your new location, and ensure it’s ready for launch.
The training culminates in a one-week, onsite program at Shine’s home office in Michigan, where you’ll receive hands-on experience and guidance from Shine’s expert team. This immersive training will give you the practical skills and knowledge needed to run your Shine franchise smoothly.
Immediately after opening, Shine provides robust onboarding support. Your onboarding training coach will schedule a series of weekly calls to guide you through the early stages of operation. Over the next six weeks, you’ll have 2-3 support calls each week to ensure your location is running efficiently and that you have full access to the tools and resources Shine offers. This personalized support ensures that you’re never alone, as Shine works closely with you to help your franchise succeed from day one.
Shine University is an essential resource for Shine franchise owners, offering a dynamic and evolving Learning Management System (LMS) designed to help franchise owners succeed. This user-friendly platform houses all training modules and business development tools.
By consistently using Shine University, owners can save time, money, and resources, while ensuring that their team stays on top of best practices. Whether they’re onboarding new crew members, refining their leadership skills, or enhancing office management, Shine University provides the knowledge and tools necessary to build a strong, efficient operation.
Key features of Shine University include:
- Comprehensive training modules for all roles: Technicians, Crew Leaders, Business Development Managers, and Owners.
- Safety resources, SDS sheets, and chemical cheat sheets for field use.
- Business resources including PDFs, Google Docs, and templates for managing day-to-day office operations.
- Training recordings, live Q&A sessions, and detailed CRM (BPro) system tutorials.
- Marketing support with guides, images, and step-by-step instructions for posting on social media.
- Business development strategies, financial plans, and best practices for onboarding and offboarding.
Operational and Marketing Tools:
Shine provides franchise owners with a comprehensive suite of marketing and technology tools designed to streamline operations, grow your business, and offer flexibility in how and where they work. Shine’s marketing department works diligently to maximize the brand’s exposure across search engines through search engine optimization (SEO) and paid digital marketing efforts, including search engine marketing (SEM). The marketing support also includes scheduling and customer management software (CRM) with mobile apps, enabling on-the-go access to manage operations efficiently. The robust digital marketing platform helps optimize your online presence, attracting more customers and driving growth.
In addition, Shine provides online review and customer survey platforms to gather valuable customer feedback and maintain high satisfaction levels. Franchise owners also have access to online training and a digital document library, ensuring that they have all the resources they need to succeed.
Beyond digital efforts, Shine’s support team implements promotional marketing, public relations, and advertising strategies. These resources include hiring agencies and in-house personnel to assist with brand development, average unit volume growth, and media promotions. This includes listings in directories, media subsidies, and the creation of promotional materials such as advertisements, circulars, coupons, banners, posters, and point-of-sale items. These materials are developed for all franchise owners and can be used to promote, enhance, or further the growth of the Shine system. National advertising fees may also cover website and social media maintenance, SEO services, and technology development for the brand.
Shine’s marketing support ensures that franchise owners are equipped with the right tools and resources to effectively manage operations, connect with customers, and grow their businesses while expanding the Shine brand’s reach.
Financing Assistance: Available
