Concept Description
Since its founding in 1989, Shula’s Restaurant Group has been synonymous with quality, innovation, and unparalleled hospitality. With 15 locations across the United States, our diverse portfolio of culinary concepts spans from fine dining and fine casual to premium casual, and casual. Each of our establishments offers a unique dining experience that combines exceptional cuisine, world-class mixology, and welcoming interiors, creating memorable moments for every guest.
At Shula’s, everything begins and ends with genuine hospitality. We pride ourselves on building authentic relationships with our guests, delivering attentive service, and crafting craveable dishes that keep them coming back. Our flagship, Shula’s Steak House, embodies the winning traditions of its legendary namesake, Don Shula, offering USDA-certified black Angus beef and a carefully curated wine list that has consistently received the Wine Spectator Best of Award of Excellence.
Our leadership team brings decades of experience from top-tier hospitality and restaurant organizations, ensuring that every facet of the business is managed with expertise and strategic vision. From culinary innovation and operational efficiency to financial management and marketing, our leaders are dedicated to driving the success of each franchisee. This commitment is reflected in our comprehensive support system, which includes recipe development, cost control, supply chain management, and staff training.
Partnering with Shula’s Restaurant Group means joining a legacy of excellence. Our established brands have consistently delivered high financial returns and strong customer loyalty. We are committed to your success, offering tailored support in concept ideation, real estate selection, project build-out, and ongoing operations. With Shula’s, you can leverage our purchasing power, advanced training systems, and proven sales strategies to maximize profitability and growth.
Investing in a Shula’s franchise means more than owning a restaurant; it’s about being part of a brand that stands for quality, tradition, integrity and innovation. Join us in creating unforgettable dining experiences and building a thriving business with Shula’s Restaurant Group.
Unit Option
Single, Multiple, Area Representative/Master Developer
Background
FDD Franchised Units: 10
Corporate Owned Units: 0
Projected New Units: 6
Year Established: 1989
First Year Franchised: 1989
Type of Business: Franchise
Number of Employees: Large (21+)
History:
The Shula’s Story
Established in 1989, Shula’s Steak House began with the legacy of Coach Don Shula. Our goal was to build a reputation to match the standards set by one of the greatest and most celebrated coaches in NFL history. We’ve since taken this goal and launched a range of restaurants and social venues under the Shula name, carving out a legacy in hospitality of our very own.
It doesn’t matter if you’re coaching an undefeated football team, or grilling up the perfect porterhouse – excellence is a way of life, and it’s central to everything we do.
Inspired by Coach
Coach Don Shula is an American sports legend, best known for leading his team to the only perfect season in NFL history. With 347 victories in his career, Coach knew exactly what it took to be the best, and it is his philosophy which guides us to this day. Coach Shula’s talent, tenacity, and consistent attention to detail meant that his only real competition was himself.
Our Values
“Strive for perfection, but settle for excellence.” Coach Don Shula
This core belief has helped us to become established as the powerhouse we are today, quite simply because we have never wavered from it. We pursue perfection because we’re willing to put in the work to get there. To expect any less is to do a disservice to ourselves. Perfection is a standard we believe we are capable of meeting – and one that our guests, our partners, and our team members deserve.
Staying focused on the goal, considering every detail and never compromising, yet knowing when to call an audible. It’s these values that separate the good from the great, and we walk our talk. Eating is one of life’s greatest pleasures, and we don’t believe you should settle for less.
Availability
Territories: United States
Financials
Liquidity: $500,000
*Investment Range: $2,348,750 - $9,182,000
Minimum Net Worth: $1,000,001 to $2,000,000
Franchise Fee: $75,000
Royalty: 8%
Royalty Description: 8% of monthly Gross Revenues due no later than the 20th of each month
Advertising: Local: The greater of (i)$50,000, or (ii) 1.5% of the prior calendar year’s Gross Revenues
National Advertising: We do not have a national marketing fund or advertising council and do not require you to join a regional or local advertising cooperative.
Passive Ownership: Semi- passive at onset (they can hire a manager to run business)
Passive Ownership means the owner is working 15 hours or less per week in the business.
Training, Support and Assistance
Co-Operative Advertising: N/A
Site Selection Assistance: Available
Lease Negotiation Assistance: Available
Length of Training: 92.5 hours
Training Description:
Shula’s provides the franchisee with approximately 14 days of onsite basic training for the Head Coach, Chef, and Banquet/Private Dining Manager and any other employees where it might be applicable. Shula’s also provides Manager’s training that is 3-5 business days at Shula’s HQ. Any future replacement managers are also offered training and/or may be offered training at another Shula’s restaurant.
Shulas’ also offers ongoing training through its periodic site visits and at the request of the franchisee for special assistance.
Operational and Marketing Tools:
Shula’s provides a page for each restaurant in our master website (shula’s.com) along with:
- social media marketing across the corporate brand on Instagram and Facebook
- two evergreen emails each month to our database of guests to drive traffic
- Brandfolder provides online access to branded logos, fonts, colors, guidelines, food and beverage photography, menus
- Provide all menu updates/edits upon request and deliver print-ready pdf’s to restaurant.
- Provide graphic design professional to create private dining brochures
- Guest loyalty and rewards program offering email marketing services and loyalty rewards
- Uberall local digital marketing platform and listings management
- Yelp enhanced listings across their platform, ensuring no competitor ads on Shula’s pages
Shula’s may offer Grand Opening assistance for up to three days prior to opening.
Financing Assistance: N/A
